• Launch and optimize Meta Ads campaigns on Instagram to grow followers and brand awareness • Build and test ad sets across different audiences: lookalike, interest-based, retargeting • Run creative experiments — test hypotheses on audiences, copy, and visuals • Track core metrics: CPF (cost per follower), reach, engagement rate, CTR)

• Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms. • Own campaign builds, launches, QA, ongoing optimization, and budget pacing — start to finish • Implement data-driven optimizations across creative, audiences, structure, and bidding — with clear documentation of rationale • Serve as a primary client contact — run performance calls, deliver clear recaps, and proactively communicate wins, risks, and recommendations • Write clear, compelling performance recaps and updates that translate data into business-relevant narratives • Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs

• Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms. • Own campaign architecture, full-funnel structure, audience strategy, and budget allocation — not just optimization. • Build and drive testing roadmaps: creative, audience, bidding, and landing page hypotheses. • Serve as a primary client contact — run performance calls, deliver clear recaps, and proactively communicate wins, risks, and recommendations. • Translate campaign data into strategic storytelling — monthly recaps, QBRs, and executive-level performance narratives. • Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs. • Identify growth opportunities and flag risks before they surface in the data. • Contribute to pitches and new business for performance media influencer campaigns.

• Develop and execute SEO strategies to improve search rankings and organic traffic • Conduct keyword research, competitor analysis, and on-page/off-page optimization • Optimize website content, metadata, and campaign messaging to support premium brand positioning • Plan, launch, and manage Google Ads campaigns across Search, Display, and Video • Manage campaign budgets, bidding strategies, audience targeting, and performance optimization • Track campaign performance using Google Analytics, Google Search Console, and Google Ads Manager • Prepare monthly reports covering impressions, clicks, conversions, ROI, and key performance insights • Collaborate with creative and content teams to ensure campaigns align with the brand’s design language and positioning