• Own company-wide growth performance across acquisition, retention, funnel efficiency, and profitable scale • Develop and execute growth strategies across paid media, lifecycle marketing, landing pages, creative testing, and customer experience • Lead and scale paid media performance across Meta, Google, YouTube, and emerging channels • Build and maintain structured experimentation roadmaps across audiences, offers, funnels, landing pages, creative, and retention initiatives • Partner closely with Creative to define testing priorities, brief high-performing concepts, and guide creative direction using performance insights and customer data • Monitor MER, CAC, LTV, contribution margin, retention performance, and other key growth metrics to drive informed decision making • Identify and prioritize new growth opportunities across acquisition, conversion rate optimization, retention, and post-purchase experience • Own growth reporting, dashboards, forecasting, and weekly performance reviews for leadership • Build scalable systems, processes, and operational foundations that support continued company growth

• Develop and execute multi-channel lead generation campaigns across paid media, email, webinars, content syndication, SEO and social platforms. • Drive growth in MQLs, SQLs, pipeline creation, customer acquisition, and conversion rates. • Optimize full-funnel marketing performance from awareness through opportunity creation. • Partner closely with Sales leadership to improve lead quality, routing, follow-up SLAs, and conversion efficiency. • Own campaign planning, execution, testing, reporting, and optimization. • Manage campaign calendars, budgets, targeting strategies, and performance benchmarks. • Implement A/B testing strategies across landing pages, messaging, ads, and nurture flows. • Monitor acquisition cost, cost-per-lead, return on ad spend and pipeline velocity. • Analyze funnel performance and identify opportunities to improve conversion rates and marketing efficiency. • Ensure accurate campaign attribution and lead tracking. • Present KPI insights and strategic recommendations to senior leadership. • Work closely with product marketing, content, revops, sales and customer success stakeholders. • Ensure that campaign strategy is aligned with product launches, market segments, and sales priorities. • Support account-based marketing (ABM) and customer expansion initiatives where applicable. • Establish operational rigor and performance expectations for the growth marketing team. • Drive accountability across the team to ensure delivery against pipeline, campaign, and revenue objectives. • Lead, coach, and develop a team of growth marketers, including conducting performance reviews, goal setting, and providing ongoing feedback and career development support. • Manage and mentor junior growth marketing team members and external agencies.

• Lead strategic growth efforts across a portfolio of existing accounts with active, ongoing work and expansion opportunities • Develop and maintain quarterly account plans that identify objectives, whitespace opportunities, stakeholder strategies, risks, and growth actions • Partner with studio leadership to proactively identify new areas of opportunity across client organizations and business units • Support account retention, expansion, and long-term relationship health through strategic planning and executive engagement • Help manage inbound growth opportunities and assess prioritization, complexity, and strategic fit • Identify and shape opportunities before formal briefs exist • Lead intake conversations with prospective and existing clients, helping define business challenges and potential engagement approaches • Build and present “hello decks,” functional proposals, and strategic growth recommendations • Partner with cross-disciplinary teams to scope opportunities, shape engagement strategies, and develop compelling proposals • Support strategic target-account pursuits and contribute to broader business development initiatives within the studio • Build trusted relationships with senior client stakeholders across complex organizations • Navigate large, matrixed environments with multiple decision-makers and evolving priorities • Develop an understanding of client business needs, organizational dynamics, and market pressures to uncover growth opportunities • Partner with leadership to establish executive-level touchpoints and deepen strategic relationships • Contribute to strategic planning conversations, helping evolve client briefs and identify long-term growth opportunities • Partner closely with Delivery and Production teams to ensure successful transitions from opportunity shaping into execution • Maintain a strong understanding of trends across technology, AI, product innovation, marketing, and brand experience • Bring thoughtful perspectives on how emerging technologies and cultural shifts create new opportunities for clients • Contribute insights that help shape account strategy, offerings, and future client opportunities

• Own the creator SLG strategy end to end • Set the annual and quarterly GTM plan for creator SLG acquisition • Define the creator journey from initial outreach through activation • Partner with Sales leadership to design creator-facing value propositions • Build and run full-funnel creator acquisition campaigns • Lead creator segmentation and targeting • Develop and launch creator-specific lifecycle programs • Partner with Product Marketing to translate creator monetization product updates into messaging • Serve as the primary marketing partner to the Sales team covering creator acquisition • Collaborate with Later Influence and Mavely teams