• Lead strategic growth efforts across a portfolio of existing accounts with active, ongoing work and expansion opportunities • Develop and maintain quarterly account plans that identify objectives, whitespace opportunities, stakeholder strategies, risks, and growth actions • Partner with studio leadership to proactively identify new areas of opportunity across client organizations and business units • Support account retention, expansion, and long-term relationship health through strategic planning and executive engagement • Help manage inbound growth opportunities and assess prioritization, complexity, and strategic fit • Identify and shape opportunities before formal briefs exist • Lead intake conversations with prospective and existing clients, helping define business challenges and potential engagement approaches • Build and present “hello decks,” functional proposals, and strategic growth recommendations • Partner with cross-disciplinary teams to scope opportunities, shape engagement strategies, and develop compelling proposals • Support strategic target-account pursuits and contribute to broader business development initiatives within the studio • Build trusted relationships with senior client stakeholders across complex organizations • Navigate large, matrixed environments with multiple decision-makers and evolving priorities • Develop an understanding of client business needs, organizational dynamics, and market pressures to uncover growth opportunities • Partner with leadership to establish executive-level touchpoints and deepen strategic relationships • Contribute to strategic planning conversations, helping evolve client briefs and identify long-term growth opportunities • Partner closely with Delivery and Production teams to ensure successful transitions from opportunity shaping into execution • Maintain a strong understanding of trends across technology, AI, product innovation, marketing, and brand experience • Bring thoughtful perspectives on how emerging technologies and cultural shifts create new opportunities for clients • Contribute insights that help shape account strategy, offerings, and future client opportunities

• Own the creator SLG strategy end to end • Set the annual and quarterly GTM plan for creator SLG acquisition • Define the creator journey from initial outreach through activation • Partner with Sales leadership to design creator-facing value propositions • Build and run full-funnel creator acquisition campaigns • Lead creator segmentation and targeting • Develop and launch creator-specific lifecycle programs • Partner with Product Marketing to translate creator monetization product updates into messaging • Serve as the primary marketing partner to the Sales team covering creator acquisition • Collaborate with Later Influence and Mavely teams

About the Role Alpha is a new consumer trading app, built to bring a gamified, mobile-first trading experience to a mainstream audience. We're looking for a Founding Growth Lead to own user growth end-to-end as Alpha moves from waitlist to launch. This is a founding seat: you'll personally build the growth function from the ground up, working directly alongside the founding team to establish the channels, mechanics, and systems that will define how Alpha scales. This role is for a builder who has personally taken a consumer product from zero, owned the metrics, and wants to do it again with a category-defining product. Responsibilities - Own the waitlist and referral economy at tradealpha.app — including queue rewards, contests, and ambassador programs that turn early users into Alpha's first growth engine - Design and ship the gamification economy — leaderboards, daily rewards, and contests - Build and run paid and unpaid acquisition end-to-end across TikTok, Reels, X, YouTube, and Google — producing creative and lifecycle directly without long agency handoffs - Own lifecycle marketing across push, email, and in-app messaging to drive activation and retention through the trading experience - Personally run KOL and community-led acquisition — DMing and onboarding trading group leaders, FinTwit / FinTok / YouTube traders, and individual whales - Operate Alpha's communities across Discord, Telegram, and X Spaces, turning early users into a core retention and referral surface - Design and implement user retention loops, pulling your own data to identify drop-off and ship weekly experiments against it What we're looking for - 3+ years of experience in growth or GTM at a pre-Series B consumer startup, with at least one stint as founder or CEO of a consumer product - Hands-on ownership of acquisition, activation, retention, and referral metrics in a prior role — not contribution, ownership - Demonstrated ability to ship directly: writes own copy, builds own landing pages, runs own outbound, pulls own data - AI-native by default — produces creative, copy, and analysis directly with AI tools as part of daily workflow - Comfort operating as a solo IC for 6+ months and building the growth function from scratch Nice to haves - Prior experience in social, finance, banking, or trading consumer apps - Experience designing and shipping gamification mechanics (leaderboards, contests, rewards, referral economies) - Prior experience working with KOLs, creators, or community leaders as an acquisition channel - Based in NYC or open to NYC

• Own digital pipeline growth, paid media performance, and website conversion optimisation across HICX’s marketing function. • Build and manage paid media campaigns across LinkedIn, Google, and relevant B2B channels. • Manage budget allocation and campaign optimisation to improve lead quality and ROI. • Run A/B testing across ad creative, messaging, targeting, and landing pages. • Support content syndication campaigns and partner programmes. • Monitor campaign performance and recommend improvements based on data. • Own website conversion performance and demo conversion journeys. • Identify opportunities to improve engagement, CTA performance, and lead capture. • Build and optimise landing pages for campaigns and paid activity. • Analyse user behaviour and funnel performance to improve conversion rates. • Collaborate with Demand Generation and Product Marketing on campaign launches and messaging. • Track and report on campaign, website, and acquisition performance.