• Work within our HubSpot instance to build targeted email campaigns, segment lists, and execute nurture workflows. • Partner with our consultant to track and guide Google Ads performance. Build, launch, and monitor paid social campaigns (LinkedIn, Reddit), making data-driven adjustments based on performance. • Collaborate with the marketing team and our developer to update website content, build landing pages, and support the execution of our SEO and AEO/GEO strategies. • Support digital event execution for webinars and virtual events, including platform setup, registration support, speaker coordination, promotional emails, and lead tracking. • Draft compelling B2B copy for digital channels using SME briefs, AI tools, and interviews with internal subject matter experts. • Assist in the creation, formatting, and updating of sales collateral (e.g., slide decks, one-pagers, digital collateral). • Monitor and report on campaign performance, including cost-per-lead, conversion rates, and email engagement, recommending improvements based on the data.

• Elaborar planes de medición digitales • Diseñar estrategias basadas en los objetivos de negocio del cliente • Analizar los datos para la presentación de insights • Traducir objetivos de negocio en KPIs digitales • Proponer acciones de mejora en los campos de comportamiento del usuario y desempeño de campañas • Implementación técnica de herramientas de medición y gestores de etiquetado • Diseño de dashboards a través de herramientas de visualización de datos • Realización de auditorías para evaluar la adecuación del dataset recogido

Role Description Client is looking for candidates who are familiar with various automation tools and possess a skillset more closely aligned with a full-stack developer. Responsibilities include: - API Integrations: - Build and maintain API integrations to connect CRM platforms to third-party tools, ensuring seamless and efficient data flow. - Assist with API setups, integrations, and troubleshooting. - Connect and maintain integrations between HubSpot and various client CRMs, including Mindbody, Mariana Tek, ClubReady, and similar platforms. - AI Automations: - Create and manage AI automations to streamline internal operations and enhance client processes. - CRM Management (HubSpot Focus): - Manage and optimize our CRM (HubSpot), including accurate data entry, effective segmentation, and workflow setup to support client campaigns and internal processes. - Support automation and technical workflows across Meta and Google Ads ecosystems. - Technical Troubleshooting: - Collaborate with the tech team to troubleshoot technical issues and implement effective solutions, ensuring minimal downtime and optimal system performance. - Web Asset Management: - Manage and update web assets, including WordPress and Next.js sites, ensuring they are user-friendly, optimized, and aligned with the company’s branding. - Client Portal Development Support: - Support the development of new features for our client portal, focusing on functionality, scalability, and user engagement. - Project Updates: - Provide regular updates on projects, ensuring alignment with company’s goals and timely completion. Qualifications - Minimum 2 Years experience - Excellent English Communication: Strong written and verbal English communication skills are essential, with a proactive approach to providing updates and managing tasks remotely. - Problem-Solving Skills: Ability to troubleshoot technical issues independently and collaborate effectively with a team to implement lasting solutions. - Remote Work Capability: Comfortable working remotely and able to align your working hours closely with US time zones. - Proven experience in web design and development. - Hands-on experience with Meta Ads and Google Ads platforms from a technical or automation perspective. - Strong knowledge of CRM systems, specifically HubSpot, including workflows, segmentation, and reporting. - Hands-on experience with APIs, including building and maintaining integrations between platforms like HubSpot, Meta Ads, and various third-party tools. - Proficiency in creating automations with tools like Zapier, with a focus on best practices and efficiency. - Proficiency in Zapier, BaseDash, WordPress, Next.js. Preferred Qualifications - Experience working with multiple client CRMs in an agency environment. - Basic scripting or automation experience using tools such as Zapier, Make, or similar. - Familiarity with the wellness and fitness industry is a plus. - Prior experience supporting a CTO or technical lead.

Role Description The Digital Marketing Associate’s primary focus is to support the team’s use of Hubspot by executing on a diverse and exciting set of work tasks including: - Project manage the editing and production of HubSpot landing pages under the direction of marketing leadership and in coordination with design and business leadership. - Make content updates to landing pages, recommend optimizations, track traffic using Google Analytics, etc. - Make content updates to the TechSoup Blog and emails both in the United States and in other countries. - Build targeted HubSpot lists of nonprofit customers using filters and logic and adhering to the department’s best practices on list naming conventions. - Ensure the global blog publications have the correct language and/or translation settings. - Collaborate with the Director of Marketing and Senior Digital Marketing Manager on new ways to use Hubspot to increase efficiencies for the team’s marketing work globally. - Adhere to TechSoup style guidelines and brand voice while also honoring the brand guidelines of our Technology Partners and appropriate market-specific language and terms. Qualifications - At least 1 year of experience working with or in Hubspot. - Interest in exploring new tool features and functions to identify ways to streamline work and increase efficiencies. - Excellent written communication skills and the ability to think critically and creatively. - Demonstrated organizational and interpersonal skills, a positive attitude, and effective collaboration and problem-solving skills. - Familiarity with technology and the ability to clearly communicate the uses and benefits of technology to organizational operations. Requirements - Experience working within a marketing team and using digital platforms such as a CRM, email marketing or fundraising platform. - A familiarity with digital tools and self-education around them is required. Benefits - The base salary range for this full-time remote position is $48,000.00-$55,000.00 annually plus benefits. - TechSoup offers a comprehensive benefits package, including medical, dental, vision, retirement, and other perks.