• Own the strategic vision, team leadership, and delivery excellence of the Digital PR department. • Develop and own the Digital PR service and strategy, aligned to client goals. • Lead planning, execution, and evaluation of multi-channel PR campaigns across US, UK, and global markets. • Drive innovation in campaign concepts, ensuring data-driven creativity and high-quality storytelling. • Oversee budget planning, resource allocation, and performance forecasting. • Manage and mentor digital PR managers and specialists, fostering a culture of excellence, ownership, and experimentation. • Build a hiring roadmap to scale the digital PR function, lead recruitment, and improve onboarding and training processes. • Conduct performance reviews, develop professional growth plans, and support skill development across the team. • Join and lead sales calls and new business pitches, showcasing our digital PR capabilities, and driving revenue growth. • Monitor KPIs and campaign results to ensure client satisfaction and retention. • Create and direct the creation of outreach strategies, editorial calendars, and digital PR assets. • Expand and nurture relationships with journalists, editors, bloggers, and digital influencers. • Define and track digital PR KPIs, including links earned, media mentions, coverage authority, and SEO impact.

• Research and evaluate podcast shows that align with client objectives and target audiences. • Write and send personalized, persuasive pitches to podcast hosts and producers. • Follow up with podcast contacts to maintain momentum and secure bookings • Build and maintain an organized database of podcast contacts, including show details and booking preferences. • Develop and update media profiles to guide pitch strategies. • Manage all logistics for podcast interviews, including scheduling, confirmations, and technical setup. • Prepare briefing materials such as key talking points, host background, and show overviews. • Monitor podcast placements and measure outcomes such as reach, engagement, and audience fit. • Compile coverage and performance reports, providing insights and improvement recommendations. • Use scheduling and project management tools to organize outreach workflows and deadlines. • Maintain clear records of pitch status, media contact history, and interview arrangements

• Research and evaluate podcast shows that align with client objectives and target audiences. • Write and send personalized, persuasive pitches to podcast hosts and producers. • Follow up with podcast contacts to maintain momentum and secure bookings • Build and maintain an organized database of podcast contacts, including show details and booking preferences. • Develop and update media profiles to guide pitch strategies. • Manage all logistics for podcast interviews, including scheduling, confirmations, and technical setup. • Prepare briefing materials such as key talking points, host background, and show overviews. • Monitor podcast placements and measure outcomes such as reach, engagement, and audience fit. • Compile coverage and performance reports, providing insights and improvement recommendations. • Use scheduling and project management tools to organize outreach workflows and deadlines. • Maintain clear records of pitch status, media contact history, and interview arrangements

Our Mission in Action Trees play a vital role in solving some of the most pressing issues facing our communities, our society, and our world today. For 150 years, American Forests has stood boldly at the forefront of the conservation movement, working collaboratively and innovatively to ensure that all people have access to the benefits of trees. As we look ahead to the next 150, continued collective action will be essential to securing a healthy, climate-resilient future for all.  To support this work, American Forests is seeking a creative, driven, and highly strategic Director, Media Relations to help shape and elevate the organization’s public presence at a critical moment for forests, climate, and communities. This role is ideal for a media professional who thrives on generating ambitious earned media, spotting fresh story angles, and building strong journalist relationships that translate complex issues into compelling narratives. What You'll Do Reporting to the Vice President, Communications, the Director, Media Relations will lead day-to-day media strategy and execution – driving coverage that increases visibility for American Forests’ work, strengthens the organization’s brand, and positions the CEO and senior leaders as trusted, influential voices on forest restoration, wildfire and climate resilience, and urban forestry. This role will serve alongside a growing communications team, including storytelling and content professionals and external consultants. Key Responsibilities Earned Media Strategy & Execution - Develop and execute proactive media strategies that generate consistent, high-impact earned coverage across national, regional, trade, broadcast, and digital outlets. - Identify timely, creative, and newsworthy story opportunities tied to American Forests’ programs, science, policy priorities, partnerships, and on-the-ground impact. - Pitch and place stories, op-eds, interviews, and broadcast segments that elevate the organization’s profile and advance strategic priorities. - Track media trends and the news cycle to rapidly identify opportunities for thought leadership and rapid response. CEO & Leadership Visibility - Serve as a key partner in elevating the visibility and influence of the CEO and senior leaders. - Prepare media briefs, talking points, backgrounders, and interview materials to support high-profile media engagements. - Coordinate interviews, press events, and media opportunities tied to announcements, campaigns, and major milestones. - Support leaders in developing a confident, compelling, and disciplined media presence. Media Relationships & Reputation - Build and maintain strong relationships with reporters, editors, producers, and influencers across relevant beats, including climate, environment, policy, business, and philanthropy. - Act as a primary point of contact for media inquiries, ensuring responsiveness, accuracy, and strategic alignment. - Support crisis and issues communications efforts in coordination with the VP, Communications, helping protect and strengthen organizational credibility. Collaboration & Integration - Work closely with colleagues across communications, programs, policy, and development to surface stories and ensure alignment across earned, owned, and shared channels. - Collaborate with storytelling, content, and digital teams to maximize the reach and impact of media coverage. - Coordinate with external consultants or agencies as needed to extend capacity and expertise. Measurement & Continuous Improvement - Track, analyze, and report on media performance, using data to refine strategies and demonstrate impact. - Continuously test new approaches, outlets, and formats to expand reach and relevance. What We're Looking For - 7+ years of demonstrated experience in media relations, journalism, public relations, or strategic communications, with a strong track record of securing earned media, preferably in a nonprofit environment. - Proven ability to develop creative story ideas and translate complex subject matter into clear, compelling narratives. - Strong media instincts and editorial judgment, with comfort operating in fast-moving news environments. - Experience supporting executive-level spokespeople or senior leaders. - Excellent writing skills and attention to detail. - Highly organized, proactive, and collaborative, with the ability to manage multiple priorities simultaneously. - Passion for mission-driven work and interest in climate, conservation, or environmental issues. Working Conditions This is a remote position based in the United States. Up to 10% of travel throughout the U.S. and/or to American Forests’ headquarters in Washington, D.C. may be required. This position requires the ability to remain in a stationary position (sitting or standing) for extended periods and to operate a computer and other office equipment. Reasonable accommodation may be provided to support individuals across the full range of abilities and experiences in performing the essential functions of the job. Compensation & Benefits This is a full-time, salaried exempt position. The budgeted salary range is between $115,000 - 150,000. Our benefits are designed to support your whole self at work and at home. We offer comprehensive health, dental, and vision coverage, along with wellness resources, disability insurance, and life and AD&D protection to give you peace of mind. You’ll enjoy generous paid time off, holidays, and leave programs, including parental bonding, bereavement, and military leave, so you can take care of what matters most. We invest in your future with a 401(k) plan that includes an employer match, flexible spending accounts, and a technology stipend to keep you connected. From work‑life balance to financial security, our benefits ensure you feel supported every step of the way. Why American Forests American Forests is a national nonprofit conservation organization with a bold vision for restoring forests at the scale needed to address climate change, support biodiversity, and strengthen communities. Our work is driven by cutting‑edge forest science, strong policy engagement, and movement‑building efforts in collaboration with federal agencies, corporate partners, and local community leaders. We lead transformative, science‑based initiatives across the country, from advancing Tree Equity to ensure every neighborhood has the trees needed for health, safety, and climate resilience, to restoring forest ecosystems so they can adapt to climate change, store more carbon, protect water resources, and support wildlife. This role plays a critical role in ensuring this work is seen, understood, and valued by the public, the media, and key decision‑makers. It will shape how American Forests’ impact and leadership are communicated at a moment when the urgency for climate solutions and community resilience has never been greater. American Forests is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender, gender identity, national origin, age, disability, veteran status, or other characteristics protected by law. Reasonable accommodation may be made to provide access to all individuals along the continuum of human ability and experience. Minority/Female/Disabled/Veteran/LGBTQ+ Encouraged to Apply In accordance with federal law and U.S. Department of Agriculture (USDA) civil rights regulations and policies, this institution is prohibited from discriminating on the basis of race, color, national origin, sex, age, disability, and reprisal or retaliation for prior civil rights activity. (Not all prohibited bases apply to all programs.) Persons with disabilities who require alternative means of communication for program information (e.g., Braille, large print, audiotape, American Sign Language, etc.) should contact the responsible State or local Agency that administers the program or USDA’s TARGET Center at (202) 720-2600 (voice and TTY) or contact USDA through the Federal Relay Service at (800) 877-8339. Additionally, program information is also available in languages other than English.