Omniscient Digital

• You own paid search strategy, execution, and performance for an initial 3 to 5 B2B clients • Set up Omniscient Digital's Google Ads MCC and Microsoft Ads agency account and define access policy • Define and implement client onboarding and offboarding procedures • Work with our Financial Controller to establish billing and invoicing flow • Implement QA, escalation, and risk procedures • End-to-end paid search strategy on Google Ads and Microsoft Ads/Bing for B2B clients • Build, launch, and optimize full-funnel paid search programs tied to pipeline and revenue goals • Manage client budgets ranging from $10K to $100K+ per month • Own weekly and monthly performance reporting with a clear narrative connecting paid search spend to pipeline impact • Build multi-touch attribution frameworks that tie paid search activity to pipeline and ARR

• Build and manage link acquisition campaigns. • Run brand mention and digital PR outreach. • Distribute original research and data-driven content. • Develop and execute Reddit engagement strategies. • Collaborate across channel teams. • Report on performance and iterate.

• Develop a group of Strategists. • Hold the quality bar for your team. • Run your own clients at full strength. • Help build the team. • Make the function repeatable. • Use AI like it matters.

• Own paid media strategy, execution, and performance for B2B SaaS clients • Collaborate with organic strategists to build integrated growth programs • Define the playbook and establish reporting frameworks • Build, launch, and optimize paid search, paid social, display, and YouTube campaigns • Manage client budgets and execute keyword research, audience development, and bid optimization • Own weekly and monthly performance reporting and present results to clients • Define and document the Omniscient paid media playbook and contribute to hiring team members

• Vision & Ownership: Develop and own the Digital PR service line, ensuring it aligns with high-level client business goals and Omniscient’s growth trajectory. • Innovation: Lead the planning and execution of multi-channel PR campaigns across US, UK, and global markets, staying at the bleeding edge of **AI search and SEO.** • Operational Excellence: Oversee budget planning, resource allocation, and performance forecasting for the department. • Content Orchestration: Work with Editorial and Research leads to amplify "Original Research" assets, turning data into headlines and high-authority backlinks. • Mentorship: Build out, manage and coach a team of PR specialists, fostering a culture of high-stakes ownership and experimentation. • Scaling: Build the hiring roadmap, lead recruitment, and design the onboarding/training processes to maintain quality as the department grows. • Growth: Conduct performance reviews and develop professional growth plans for your team members. • Strategic Consulting: Lead client consulting calls, acting as the subject matter expert on PR strategy and its impact on organic growth. • Relationship Management: Partner with CMOs and Marketing Directors to define goals and solve complex strategic challenges. • Define and monitor KPIs to ensure client satisfaction and long-term retention.

• Own paid media strategy, execution, and performance for an initial book of 3-5 B2B SaaS clients who have already expressed demand for this service. • Own end-to-end campaign management across Google Ads, LinkedIn Ads, and Meta Ads for B2B SaaS clients. • Build, launch, and optimize paid search, paid social, display, and YouTube campaigns tied to pipeline and revenue goals. • Manage client budgets ranging from $20K-$200K+/month with full accountability for ROAS, CPL, and CAC targets. • Execute keyword research, audience development, bid optimization, ad copy creation, and landing page recommendations. • Develop and run structured testing programs across creative, audiences, bidding strategies, and campaign structures. • Collaborate with SEO and content strategists to build integrated paid-organic programs that maximize total growth. • Use paid to amplify high-performing organic content, capture branded and non-branded demand, and accelerate time-to-pipeline. • Develop paid strategies informed by our GEO and AI visibility research, particularly around AI-driven search and LLM citation patterns. • Identify cross-sell opportunities within existing organic-only accounts and support business development with paid media audits and proposals. • Own weekly and monthly performance reporting with clear narrative connecting spend to pipeline impact. • Present results and strategic recommendations to clients and internal stakeholders with business-level context, not just platform metrics. • Build attribution frameworks that connect paid activity to downstream revenue, working with client marketing and sales teams. • Leverage AI tools and automation to streamline campaign management, reporting, and optimization workflows. • Define and document the Omniscient paid media playbook: processes, SOPs, templates, QA checklists, and onboarding flows. • Establish pricing and packaging recommendations for paid media services based on early engagement learnings. • Prove unit economics within the first 90 days to build the case for scaling the team. • Contribute to hiring and onboarding the next 1-2 paid media team members as the practice grows.

• You own paid search strategy, execution, and performance for an initial book 3 to 5 B2B clients. • Google Ads is the main channel with Microsoft Ads/Bing in the mix. • Work alongside our organic strategists to build integrated growth programs where paid search and organic reinforce each other. • Sit at the intersection of paid search, SEO, GEO, and content, using paid search to capture commercial intent at the moment it converts. • Own weekly and monthly performance reporting with a clear narrative connecting paid search spend to pipeline impact. • Build multi-touch attribution frameworks that tie paid search activity to pipeline and ARR, working with client marketing and sales teams. • Define and document the Omniscient paid media playbook: processes, SOPs, templates, QA checklists, and onboarding flows.

• Collaborate on design projects across digital and print formats • Create engaging visual designs for social media platforms • Design PDFs that align with brand standards • Lead the design of print magazines • Develop custom diagrams conveying complex ideas • Manage multiple design projects concurrently • Collaborate with marketing and editorial teams

• Support the execution of SEO and organic growth strategies for B2B SaaS clients • Conduct keyword research, competitive analysis, content audits, and backlink research • Build and maintain reports and dashboards that show how strategies are performing • Track and analyze client data to identify insights and opportunities • Help ensure deliverables meet our internal standards and drive real results • Join team brainstorms and client calls to observe and learn • Take initiative on internal projects, research, and R&D efforts

• build and manage an ecosystem of partners, across tier 1, 2, and 3 agency partners, software vendors, VC/PE firms, influencers, and other strategic collaborators • drive real partnership value by facilitating lead referrals, co-branded content collaborations, educational workshops, and thought leadership showcases • host and attend in-person events including dinners, meet-ups, panels, industry conferences, and networking events • coordinate with internal marketing to align partnership activities with content, podcast, research, and webinar efforts, amplifying reach and impact • track, measure, and optimize partner performance by defining KPIs, maintaining partner pipelines, and driving continuous improvement • support founders and leadership by managing follow-ups, partner communication, and execution logistics