• Work as a dedicated Social Media Monitoring Analyst for a single client or initiative, fully embedded in their project for its duration • Analyze social media and digital conversation data on an ongoing basis to evaluate how the client’s brand, campaigns, or initiatives are being received • Track performance over time, identifying shifts in sentiment, engagement, and audience behavior - not just one-off results • Monitor social media channels for brand mentions, emerging issues, or opportunities that require timely attention • Turn large volumes of data into clear, structured insights and recommendations through professional, client-ready reports • Act as a trusted analytical partner to the client, providing context, interpretation, and constructive guidance - not just metrics • Collaborate internally with CX, Sales, and Product teams to ensure insights are aligned and actionable • Maintain high reporting standards by reviewing work for accuracy, consistency, clarity, and visual quality • Cross-check data points, calculations, and sources to ensure reliability and credibility

• Develop and implement long-term content and campaign strategies aligned with Symphonic’s global objectives, while adapting them to regional markets. • Ensure a unified brand voice across all channels, aligning messaging globally and locally. • Design, launch, and evaluate social promotions and campaigns, measuring their effectiveness and impact. • Identify and activate non-traditional distribution opportunities through influencers, Reddit, and emerging platforms. • Stay ahead of digital growth trends to continuously innovate engagement strategies. • Organize and oversee the content calendar for Symphonic Europe and Symphonic Team, ensuring consistent brand messaging across regions. • Manage the planning, production, and execution of our educational series Music Biz 101, managing all related creative and logistical processes. • Write scripts in Spanish. • Write & oversee production of creative assets (reel clips, youtube video + mixed media carousel). • Manage the development and supervision of the Meet the Artist carousels for Europe, coordinating email outreach, interviews, managing editing of assets, and overseeing publication. • Lead and oversee the creation and editing of written, video, and photo content across all regions. • Oversee project timelines and deliverables for global content initiatives (including Music Biz 101, Meet the Artist , content for socials, series, etc.), ensuring consistency and timely execution across all regions. • Report on performance through monthly analysis, tracking ROI and presenting strategic insights to the Director of Content & Social Media Strategy. • Act as the main content creator and voice of Symphonic Latino on social media, representing the brand through creative, authentic, and impactful storytelling. • Coordinate and manage territory-specific monthly content to create content around key territories [Current: Dominican Republic & Mexico]. • Oversee Marketing Assistant LATMA’s coordination of special content partnership with Ensamble etéreo. • Manage and curate Symphonic Latino’s playlists, supporting artist exposure and shaping the cultural identity of our music community. • Write and publish blogs tailored to the Latin audience as well as content that expands our educational series in Spanish. • Coordinate and send Symphonic Latino’s weekly newsletter, delivering relevant content and updates to our Latin American audience. • Oversee community engagement across Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube, ensuring brand perception is protected and fostering meaningful conversations with our community. • Attend and represent Symphonic at events, producing live social media coverage and strengthening brand presence. • Take ownership of merchandise logistics in Colombia, coordinating vendors, inventory, and distribution to strengthen brand visibility. • Plan and direct events in Colombia where Symphonic participates or organizes, fostering community engagement and building strong local industry connections. • Lead and mentor junior team members or interns, fostering growth and ensuring alignment with company goals.

• Schedule, post, and manage content on TikTok, Instagram, and YouTube • Monitor and respond to comments, messages, and audience interactions • Engage with relevant accounts to increase reach and visibility • Assist with basic content editing and formatting • Create and send newsletters • Support blog publishing and content updates • Perform general administrative and digital support tasks • Follow posting schedules and brand guidelines • Gradually take on additional responsibilities as training progresses

• The Senior Manager, Social Media leads the strategic development and tactical execution of social media initiatives for a portfolio of clients, serving as both an internal leader and external social media counsel. • Acts as the primary subject matter expert, guiding clients in leveraging social media trends and technologies to achieve their marketing objectives within the pharmaceutical industry. • Supports team planning, growth, and cross-department education to establish social media as a core organizational competency. • Collaborates with clients to provide insights on social media trends, emerging technologies, and industry best practices. • Oversees social media analytics and reporting to ensure business KPIs and goals are achieved. • Manages project delivery, ensuring initiatives are completed on time, within budget, and aligned with broader marketing objectives. • Provides paid media expertise, including platform-specific tactical recommendations and integration within the broader digital ecosystem. • Conducts social listening research to uncover insights, provide observations, and optimize data queries. • Develops and manages influencer relationship programs, including identifying, analyzing, and curating influencers within specific patient populations.