• Support marketing campaigns for children’s books and publishing projects • Research target audiences such as parents teachers schools and book communities • Assist in preparing social media posts and promotional content for books • Help identify relevant blogs reviewers and online reading communities • Support simple SEO tasks such as keyword research and improving article titles descriptions and content structure • Assist with basic marketing automation such as email newsletters campaign scheduling and audience segmentation • Track marketing experiments engagement metrics and campaign results • Assist with outreach to reviewers bloggers and educators • Help prepare promotional materials for book launches and campaigns • Research children’s publishing trends competing titles and reader interests

• Drive and execute Esprow’s digital marketing initiatives across multiple communication channels, ensuring consistent delivery and alignment with overall marketing strategy. • Develop and maintain marketing content including website materials, presentations, brochures, email campaigns, social media content, and technical articles. • Plan and execute branding, SEO, content marketing, webinar programs, and broader digital campaign activities. • Liaise with external agencies and vendors for website development, branding, and other digital marketing-related projects. • Collaborate closely with Product, Sales, and Engineering teams to clearly and accurately communicate Esprow’s product capabilities and differentiators. • Strengthen the company’s online presence by improving messaging consistency and overall communication quality across channels. • Prepare marketing and event materials including sales collateral, conference assets, webinar content, and technical presentations. • Support technical marketing initiatives covering APIs, FIX Protocol, automated testing, certification, and capital markets technologies. • Use web analytics and marketing tools to track campaign performance and support continuous optimization of marketing activities. • Stay up to date with developments in digital marketing, financial technology, and enterprise software communication trends.

• Manage multiple client advertising accounts across Google Ads and Meta Ads • Plan, launch, monitor, and optimise lead-generation campaigns • Review performance data and identify the highest-impact optimisation opportunities • Build campaign strategies based on client goals, budget, audience, and funnel performance • Manage campaign structure, targeting, bidding, testing, and optimisation • Write or direct ad copy, campaign angles, and landing page recommendations • Brief designers or creative teams on required campaign assets • Use data to explain what is working, what needs improvement, and what should happen next • Support lead-generation strategy across both home services and B2B client accounts • Ensure accurate tracking across Google Ads, Meta Ads, GA4, and related platforms • Monitor conversion performance, attribution, and funnel quality • Support reporting, dashboards, and campaign analysis • Identify drop-offs, inefficiencies, and opportunities to improve lead quality and conversion rates • Use AI tools such as Claude, ChatGPT, or similar platforms to improve: Research, Campaign planning, Analysis, Productivity • Provide clear performance updates, recommendations, and next steps • Manage priorities across multiple accounts independently • Communicate professionally with internal team members and, where needed, clients

• Manage multiple client advertising accounts across Google Ads and Meta Ads • Plan, launch, monitor, and optimise lead-generation campaigns • Review performance data and identify the highest-impact optimisation opportunities • Build campaign strategies based on client goals, budget, audience, and funnel performance • Manage campaign structure, targeting, bidding, testing, and optimisation • Write or direct ad copy, campaign angles, and landing page recommendations • Brief designers or creative teams on required campaign assets • Use data to explain what is working, what needs improvement, and what should happen next • Support lead-generation strategy across both home services and B2B client accounts • Ensure accurate tracking across Google Ads, Meta Ads, GA4, and related platforms • Monitor conversion performance, attribution, and funnel quality • Support reporting, dashboards, and campaign analysis • Identify drop-offs, inefficiencies, and opportunities to improve lead quality and conversion rates • Use AI tools such as Claude, ChatGPT, or similar platforms to improve: Research, Campaign planning, Analysis, Productivity • Provide clear performance updates, recommendations, and next steps • Manage priorities across multiple accounts independently • Communicate professionally with internal team members and, where needed, clients