• Lead the creative development of AI-assisted video content across campaigns, branded content, social, advertising, and experimental formats. • Guide multidisciplinary creative teams across concept development, visual storytelling, editing, motion, and AI-enhanced production workflows. • Combine traditional filmmaking, cinematography, editing, and post-production principles with emerging AI tools and workflows. • Generate and refine concepts using AI video, image-to-video, compositing, and editing tools while maintaining high creative standards. • Provide clear creative direction, feedback, and mentorship to creatives across multiple projects and workflows. • Collaborate directly with customers, presenting creative rationale, leading reviews, and helping shape strategic creative solutions. • Drive experimentation and innovation across AI video workflows, identifying opportunities to improve creative quality, scalability, consistency, and production efficiency. • Help define and evolve internal AI video production standards, workflows, and best practices across teams. • Contribute to team capability building through knowledge-sharing, documentation, mentorship, and creative leadership. • Balance hands-on creative execution with leadership responsibilities across multiple fast-moving projects.

• Translate the CMO’s brand strategy and positioning into actionable creative direction across all channels • Set visual direction for brand, performance, and web environments • Balance brand-building (long-term equity) with performance-driven outcomes (immediate conversion) • Develop creative testing frameworks that drive measurable performance across paid, lifecycle, and on-site • Operate as the senior creative voice within the marketing organization • Own and maintain the Stonehenge Health brand identity across all customer-facing touchpoints • Develop and enforce style guides, visual standards, and brand guidelines • Ensure creative consistency across paid media, organic social, email, packaging, and website • Partner with the CCO on joint approval gates for brand-facing creative • Partner with the VP of Brand on visual direction for organic content and influencer creative • Oversee the Performance Design Manager and team in producing high-volume ad and lifecycle creative • Maintain testing cadence and iteration cycles informed by performance data • Ensure performance creative meets channel-specific KPIs while protecting brand consistency • Partner with the VP of Performance Marketing and the Director of Lifecycle on creative needs and feedback loops • Oversee the design team in producing landing pages, PDPs, site UX, and conversion-focused work • Partner with the Head of CRO on the on-site testing roadmap and design execution • Partner with the Head of Ecommerce on site merchandising and storefront design • Oversee the Creative Operations Manager in owning end-to-end pre and post production for photo and video assets • Build SLA frameworks and intake processes for creative requests across all channels • Manage creative team capacity against demand from brand, performance, and ecommerce • Scale internal video and post-production capacity to reduce reliance on external partners • Oversee the medical and expert advisory board program for content credibility, brand placements, and earned media opportunities • Lead a creative team of approximately 8-10 across brand, performance, web, and operations sub-functions • Direct reports span the Senior Creative Lead, Performance Design Manager, Creative Operations Manager, and design Independent Contributors (ICs) across Brand/Core and Web/E-commerce sub-teams • Hire and onboard additional creative team members as the function scales • Establish performance standards, KPIs, and development plans • Foster a culture of creative excellence, rigorous thinking, and high-output iteration • Report to the CMO and operate as the centralized creative authority across all channels • Partner with Copy Director, Director of Product Marketing, Consumer Insights Lead, VP of Brand, and Head of Content on the cross-functional work that drives creative performance • Partner with VP of Performance Marketing, Director of Lifecycle, Head of CRO, and Head of Ecommerce on creative supporting growth and conversion • Coordinate with CCO on joint approval of brand-facing creative

Role Description Hi-Altitude Brands is seeking an exceptional Creative Director (art/design) to lead the creative function for our flagship brand, Stonehenge Health, and future brands under the Hi-Altitude portfolio of health-forward lifestyle brands. This is a CMO direct report with a focused mandate: own creative quality and consistency across all channels, balancing brand-building with measurable performance outcomes. Creative Strategy and Direction - Translate the CMO’s brand strategy and positioning into actionable creative direction across all channels - Set visual direction for brand, performance, and web environments - Balance brand-building (long-term equity) with performance-driven outcomes (immediate conversion) - Develop creative testing frameworks that drive measurable performance across paid, lifecycle, and on-site - Operate as the senior creative voice within the marketing organization Brand and Visual Identity - Own and maintain the Stonehenge Health brand identity across all customer-facing touchpoints - Develop and enforce style guides, visual standards, and brand guidelines - Ensure creative consistency across paid media, organic social, email, packaging, and website - Partner with the CCO on joint approval gates for brand-facing creative - Partner with the VP of Brand on visual direction for organic content and influencer creative Performance Creative - Oversee the Performance Design Manager and team in producing high-volume ad and lifecycle creative - Maintain testing cadence and iteration cycles informed by performance data - Ensure performance creative meets channel-specific KPIs while protecting brand consistency - Partner with the VP of Performance Marketing and the Director of Lifecycle on creative needs and feedback loops Web and E-commerce Design - Oversee the design team in producing landing pages, PDPs, site UX, and conversion-focused work - Partner with the Head of CRO on the on-site testing roadmap and design execution - Partner with the Head of Ecommerce on site merchandising and storefront design Creative Operations - Oversee the Creative Operations Manager in owning end-to-end pre and post production for photo and video assets - Build SLA frameworks and intake processes for creative requests across all channels - Manage creative team capacity against demand from brand, performance, and ecommerce - Scale internal video and post-production capacity to reduce reliance on external partners - Oversee the medical and expert advisory board program for content credibility, brand placements, and earned media opportunities Team Leadership - Lead a creative team of approximately 8-10 across brand, performance, web, and operations sub-functions - Direct reports span the Senior Creative Lead, Performance Design Manager, Creative Operations Manager, and design Independent Contributors (ICs) across Brand/Core and Web/E-commerce sub-teams - Hire and onboard additional creative team members as the function scales - Establish performance standards, KPIs, and development plans - Foster a culture of creative excellence, rigorous thinking, and high-output iteration Cross-Functional Partnership - Report to the CMO and operate as the centralized creative authority across all channels - Partner with Copy Director, Director of Product Marketing, Consumer Insights Lead, VP of Brand, and Head of Content on the cross-functional work that drives creative performance - Partner with VP of Performance Marketing, Director of Lifecycle, Head of CRO, and Head of Ecommerce on creative supporting growth and conversion - Coordinate with CCO on joint approval of brand-facing creative Qualifications - 10+ years in creative leadership at DTC consumer brands, with 5+ years at Director or above - Built and led centralized creative teams of 8+ across multiple sub-functions (brand, performance, web) - Deep expertise in both brand-building and performance creative, with a portfolio that demonstrates both - Hands-on experience with performance creative across Meta, TikTok, Google, YouTube, native, and email/SMS - Strong understanding of testing and iteration cycles in DR and performance environments - Proven ability to ship high-volume creative output without sacrificing quality - Experience partnering with performance marketing, CRO, and ecommerce functions in high-velocity environment - Health, wellness, beauty, or consumables industry experience preferred - Fluent across the standard creative tooling stack (Adobe Creative Suite, Figma) and DTC platforms (Klaviyo, Shopify, or comparable) - Remote-first mindset with ability to lead distributed teams effectively; located within driving distance of Los Angeles, CA, preferred Requirements - Visual leader who can also lead and develop a creative organization, not just manage it - Performance-driven; understands creative as a primary growth lever, not just a brand asset - Builder mentality; comfortable scaling a creative function inside a fast-growing DTC business - Strong cross-functional collaborator who can partner effectively with brand, copy performance, and CRO - Quality-obsessed; understands that creative excellence and performance discipline must coexist - Thrives in a fast-moving, remote-first environment with a lean leadership structure Benefits - Competitive salary: $175,000 - $200,000 (based on experience) - Fully remote position - Flexible time off + 9 annual company-paid holidays - Your Birthday is a paid vacation day (celebrate yourself!) - 100% company-paid base plan Medical, Dental, and Vision Insurance for employees - 100% company-paid Life Insurance and Short-Term Disability Coverage - Pet insurance - 3% employer contributions to 401(k) - no match required - Matching charitable contributions up to $2,500/year - $1,200/annual Work From Home (WFH) stipend - Free monthly employee product samples and team discounts - Employee Referral Program - Professional development fund for employees (we love learning) - Employee recognition and rewards program - Calm app subscription - Fun company gatherings and a genuinely supportive team culture - A healthy respect for work/life balance

• Collaborate closely with the VP of Growth, who leads strategy, targeting, offers, and testing priorities. • Lead landing page design and UX execution from concept through completion. • Maintain consistency across brand voice, visual identity, and trust-building signals. • Develop and oversee a scalable pipeline of creative assets. • Manage paid advertising creative production across Meta, Google Display, and video formats. • Create messaging for all performance channels, including headlines, hooks, and CTAs. • Produce a high volume of creative testing variations each week and iterate quickly using performance data. • Align creative messaging across media channels so each campaign or push connects clearly to the broader business narrative.