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Encoura

Encoura is a membership organization that connects colleges and universities with a college and career planning program for students seeking guidance with postsecondary education.

Digital Client Success Manager

Location

United States

Posted

7 days ago

Salary

$80K - $85K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Digital Client Success Manager

Encoura

• Lead the day-to-day management of a portfolio of digital marketing clients and campaigns • Coordinate campaign execution across internal teams including Creative, Data Operations, Tracking & Attribution, Digital Operations, and Enrollment Marketing to ensure campaigns launch accurately and on schedule • Manage campaign timelines, deliverables, approvals, and operational workflows to maintain a seamless client experience and ensure alignment across departments • Monitor campaign pacing, performance, and key KPIs while proactively identifying optimization opportunities related to targeting, creative, budget allocation, audience strategy, and conversion performance • Analyze reporting data and platform insights to develop strategic recommendations and communicate campaign performance clearly to clients and internal stakeholders • Lead recurring client meetings, performance reviews, onboarding discussions, and strategic planning conversations focused on achieving enrollment and marketing objectives • Troubleshoot campaign, tracking, reporting, or operational issues while coordinating timely resolution across internal teams and external partners • Identify opportunities to strengthen client relationships, support renewals, expand campaign scope, and introduce additional digital marketing strategies aligned with client goals • Collaborate cross-functionally to improve internal workflows, operational efficiencies, communication processes, and scalable service delivery standards • Stay informed on digital marketing trends, platform capabilities, attribution methodologies, audience strategies, and industry best practices to continuously improve campaign strategy and client outcomes

Job Requirements

  • 5+ years of experience in digital marketing, campaign management, client success, account management, or strategic marketing roles
  • Strong understanding of digital marketing solutions including search, social, video, retargeting, connected TV, mobile/geo-fencing, audience targeting, and attribution strategies
  • Hands-on experience with major advertising platforms including Google, Yahoo, Meta, Snapchat, TikTok, LinkedIn, and programmatic advertising platforms
  • Experience using Google Analytics, Google Tag Manager, Domo, and campaign reporting platforms
  • Strong consultative mindset with excellent presentation, communication, and relationship-building skills
  • Ability to explain technical and performance concepts clearly across varying levels of client expertise
  • Exceptional organizational, strategic thinking, problem-solving, and operational management capabilities
  • Ability to manage multiple priorities simultaneously within a fast-paced and evolving environment
  • Successful candidates will be required to complete and pass a CLEAR™ identity verification as part of the pre-employment screening process

Benefits

  • health insurance
  • retirement contributions
  • paid time off
  • other programs that support employee well-being

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