• CRO operator who is highly analytical, detail-oriented, and focused on improving conversion and revenue performance across the website. • Responsibility includes identifying friction in the customer journey, prioritizing improvements, and executing tests that improve site performance. • The ideal candidate closely monitors site performance, builds structured testing programs, and partners cross-functionally with acquisition, lifecycle, and creative teams to drive measurable outcomes. • A disciplined Plan, Execute, Analyze, React approach is central to how the work is managed, with ongoing ownership of the testing backlog and optimization roadmap. • This role requires a hands-on operator who is comfortable writing test plans, building landing pages, reviewing performance data, and moving quickly from insight to execution. • Over time, this position will expand into helping build and lead a broader CRO and digital product function, including hiring and managing additional resources as the team scales.

Role Description We are looking for a CRO operator who is highly analytical, detail-oriented, and focused on improving conversion and revenue performance across the website. Responsibilities include: - Identifying friction in the customer journey - Prioritizing improvements - Executing tests that improve site performance - Monitoring site performance closely - Building structured testing programs - Partnering cross-functionally with acquisition, lifecycle, and creative teams - Managing a disciplined Plan, Execute, Analyze, React approach - Owning the testing backlog and optimization roadmap - Writing test plans, building landing pages, and reviewing performance data - Utilizing AI tools for content generation and rapid iteration - Expanding into building and leading a broader CRO and digital product function Qualifications - 8+ years in CRO, growth, or e-commerce optimization roles - Strong experience in DTC or e-commerce environments - Deep understanding of Shopify Plus or similar platforms - Proven experience running A/B tests and experimentation programs - Strong analytical mindset with comfort in data and performance metrics - Experience working with UX, design, and development teams - Ability to identify friction and translate insights into actionable tests - Familiarity with tools such as GA4, Hotjar, Northbeam, or similar - Comfortable working in fast-paced, performance-driven environments - Strong ownership mindset with the ability to operate independently Requirements - Monitor website performance regularly and identify drops in conversion or revenue - Diagnose friction points across the funnel and recommend solutions quickly - Own the A/B testing roadmap from hypothesis to execution to analysis - Prioritize experiments based on revenue impact and strategic value - Continuously improve conversion rate across key pages - Build and optimize landing pages for paid media, email, affiliate, and promotions - Improve PDPs, bundles, checkout flow, and upsell paths - Optimize UX elements including layout, navigation, CTA placement, and page structure - Improve LTV to CAC through funnel and site improvements - Increase AOV and ARPU through upsells and cross-sells - Work with lifecycle and paid media teams to improve overall customer value - Improve upsell and cross-sell performance after checkout - Optimize post-purchase flows and customer engagement paths - Partner with the creative on messaging, design, and UX improvements - Work with engineering or dev partners to implement changes efficiently - Support tracking accuracy and ensure data integrity across tools - Manage CRO backlog and testing pipeline using structured workflows - Build repeatable processes for testing, reporting, and iteration - Use AI tools to accelerate page creation, testing variations, and analysis Benefits - Employee Discounts on our Products! - Compensation of USD 7-8k/month - Remote role - Unlimited PTO - Medical, Dental, Vision and Life Insurance - Paid Parental Leave - WFH Setup Credit - Quarterly Fitness Credit - Quarterly Read-On-Us Credit

Role Description Syneos Health® is a leading fully-integrated life sciences services organization built to accelerate customer success. We partner with innovators at every point across the drug development and commercialization continuum, helping them navigate complexity, anticipate change and accelerate progress. Our Clinical Solutions team members act with a drug development mindset, applying their years of experience and deep expertise to truly understand customer needs and represent those in the solutions we shape. Whether you join us in a Functional Service Provider partnership or a Full-Service environment, you’ll collaborate with passionate problem solvers, innovating as a team to help our customers achieve their goals. We are agile and driven to deliver – for one another, our customers, and, most importantly, for those in need. Qualifications - Passionate about developing our people through career development and progression. - Supportive and engaged line management. - Technical and therapeutic area training. - Peer recognition and total rewards program. - Committed to building an inclusive culture. Requirements - Take the initiative and challenge the status quo in a highly competitive and ever-changing environment. Benefits - Opportunity to shape solutions that have the ability to dramatically impact someone’s life. - Continuous building of the company we all want to work for. - Collaboration with smart colleagues from across the world to shape the future of healthcare.

• Conversion Rate Optimization • Run a continuous A/B testing program across landing pages, paywall, pricing page, signup flow, and checkout. • Partner with design and engineering to ship tests quickly and instrument them correctly. • Use heatmaps, session recordings, and funnel analytics to identify friction and prioritize tests. • Own pre-conversion KPIs: visitor-to-signup rate, signup-to-paid conversion, paywall conversion, and checkout completion. • Maintain a prioritized test backlog tied to revenue impact. • Upsell System (Free to Paid) • Build and optimize five behavioral email sequences tied to distinct user signals: ghost signups, unused credits, exhausted credits, partial feature adoption, and high-usage approaching limit. • Configure trigger logic in the ESP, working with engineering to ensure events fire correctly. • Write or direct copy for all upsell sequences. • Run ongoing A/B tests on subject lines, angle, timing, and CTAs. • Own upgrade conversion rate as a primary KPI. • Retention System (Paid User Engagement) • Build a 0-to-100 user Satisfaction Score combining usage, feature engagement, survey response, and login behavior. • Define and route the four retention segments (Champion, Engaged, At-Risk, Dormant) into distinct email sequences. • Deploy the full survey framework: onboarding NPS, quarterly NPS, feature feedback, re-engagement, and churn surveys. • Recalibrate segment thresholds quarterly. • Own monthly churn rate and retention KPIs. • Email and Testing Infrastructure • Lead ESP selection (Klaviyo, Customer.io, or comparable). • Own domain authentication (SPF, DKIM, DMARC) and deliverability. • Scope the event tracking pipeline (Segment or equivalent) with engineering. • Build a reusable template library and list hygiene workflows. • Build a unified performance dashboard covering CRO and lifecycle KPIs. • Acquisition Email (Collaborator, Not Owner) • Acquisition email sits with growth and paid marketing. You contribute strategic input on sequence structure and copy, and flag handoff opportunities between acquisition and lifecycle. You do not own the broadcast calendar or the paid acquisition list.