Role Description Syneos Health® is a leading fully-integrated life sciences services organization built to accelerate customer success. We partner with innovators at every point across the drug development and commercialization continuum, helping them navigate complexity, anticipate change and accelerate progress. Our Clinical Solutions team members act with a drug development mindset, applying their years of experience and deep expertise to truly understand customer needs and represent those in the solutions we shape. Whether you join us in a Functional Service Provider partnership or a Full-Service environment, you’ll collaborate with passionate problem solvers, innovating as a team to help our customers achieve their goals. We are agile and driven to deliver – for one another, our customers, and, most importantly, for those in need. Qualifications - Passionate about developing our people through career development and progression. - Supportive and engaged line management. - Technical and therapeutic area training. - Peer recognition and total rewards program. - Committed to building an inclusive culture. Requirements - Take the initiative and challenge the status quo in a highly competitive and ever-changing environment. Benefits - Opportunity to shape solutions that have the ability to dramatically impact someone’s life. - Continuous building of the company we all want to work for. - Collaboration with smart colleagues from across the world to shape the future of healthcare.

• Conversion Rate Optimization • Run a continuous A/B testing program across landing pages, paywall, pricing page, signup flow, and checkout. • Partner with design and engineering to ship tests quickly and instrument them correctly. • Use heatmaps, session recordings, and funnel analytics to identify friction and prioritize tests. • Own pre-conversion KPIs: visitor-to-signup rate, signup-to-paid conversion, paywall conversion, and checkout completion. • Maintain a prioritized test backlog tied to revenue impact. • Upsell System (Free to Paid) • Build and optimize five behavioral email sequences tied to distinct user signals: ghost signups, unused credits, exhausted credits, partial feature adoption, and high-usage approaching limit. • Configure trigger logic in the ESP, working with engineering to ensure events fire correctly. • Write or direct copy for all upsell sequences. • Run ongoing A/B tests on subject lines, angle, timing, and CTAs. • Own upgrade conversion rate as a primary KPI. • Retention System (Paid User Engagement) • Build a 0-to-100 user Satisfaction Score combining usage, feature engagement, survey response, and login behavior. • Define and route the four retention segments (Champion, Engaged, At-Risk, Dormant) into distinct email sequences. • Deploy the full survey framework: onboarding NPS, quarterly NPS, feature feedback, re-engagement, and churn surveys. • Recalibrate segment thresholds quarterly. • Own monthly churn rate and retention KPIs. • Email and Testing Infrastructure • Lead ESP selection (Klaviyo, Customer.io, or comparable). • Own domain authentication (SPF, DKIM, DMARC) and deliverability. • Scope the event tracking pipeline (Segment or equivalent) with engineering. • Build a reusable template library and list hygiene workflows. • Build a unified performance dashboard covering CRO and lifecycle KPIs. • Acquisition Email (Collaborator, Not Owner) • Acquisition email sits with growth and paid marketing. You contribute strategic input on sequence structure and copy, and flag handoff opportunities between acquisition and lifecycle. You do not own the broadcast calendar or the paid acquisition list.

• Launch and iterate on product experiments daily and weekly across the funnel. • Own and manage the experimentation backlog (prioritization, planning, execution). • Write clear PRDs and experiment briefs for fast developer execution. • Generate experiment ideas using UX research, funnel analysis, and data insights (via Mixpanel and Claude). • Own the full experiment lifecycle (idea → build → release → measure → decision). • Work directly with developers, providing continuous feedback to ensure fast delivery and accuracy. • Manage release flow across dev, staging, and production environments. • Ensure accurate tracking, analytics, and A/B test setup (via GrowthBook and Mixpanel). • Monitor performance and deliver daily/weekly insights and iteration decisions. • Control the end-to-end experimentation pipeline, ensuring speed, quality, and KPI alignment.

• Shape and refine service messaging • Design and deliver integrated marketing campaigns • Generate qualified leads • Empower a growing sales team in achieving their targets • Work closely with sales and operational stakeholders to elevate market awareness • Strengthen our value proposition • Accelerate lead generation across key service lines • Develop and execute a digital content strategy • Monitor impact of digital strategy