Delivering innovative IT solutions for over 35 years
Head of Digital Marketing – SaaS Growth
Location
United Kingdom
Posted
19 days ago
Salary
0
Seniority
Lead
Job Description
Head of Digital Marketing – SaaS Growth
iTS: Info Technology Supply Ltd.
• Lead the transformation of our customer acquisition and lifecycle management capabilities • Build and scale our digital marketing engine and customer success function from the ground up, driving measurable growth across our diverse product portfolio • Define and own the positioning, messaging, and go-to-market strategy for each product in the portfolio • Build and manage a multi-channel demand generation strategy, paid, SEO, email, content, and events • Take commercial ownership of the Customer Success function, retention, onboarding, adoption, and expansion across the client base • Own the marketing and CS KPI framework, define the metrics, build the dashboards, report to the MD with clarity and honesty • Lead and coordinate a fully outsourced execution model, managing external agencies for creative, web, paid media, SEO, and content production
Job Requirements
- 2–5 years of experience in B2B marketing, with at least 1 year in a leadership or ownership role, in-house, not agency
- Demonstrated track record of building demand generation engines with measurable results, pipeline, CAC, conversion rates
- Experience owning GTM strategy for a SaaS product, not just executing it
- Comfortable working in a lean environment where you build before you delegate
- Hands-on with marketing automation and CRM platforms
- Able to brief, manage, and hold accountable external agencies without micromanaging
- Data-driven decision maker who can also write a compelling brief or a sharp value proposition
Benefits
- Opportunity to build and scale critical functions with significant business impact
- Autonomy to implement modern marketing and customer success best practices
- Established customer base and proven products as foundation
- Additional Performance-based compensation with significant variable component tied to measurable results
- Collaborative environment with supportive executive team
- European scope with potential for international impact
- Career progression opportunities in growing organization
- Competitive Compensation, including: A company laptop for business use
- Business Expenses
- Annual leave entitlement aligned to the location-based, with gradual progression up to a maximum of 30 days, in line with completed years of service
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