• Engage in daily advanced training focused on personal development, mindset, and leadership to continually sharpen your competitive edge. • Develop and implement strategic marketing and business development initiatives by placing ads across various social platforms (full training and support provided). • Guide prospective clients through a structured discovery process, ensuring alignment and building quality partnerships that drive revenue growth. • Harness cutting-edge AI technologies to optimise lead attraction and broaden your market reach. • Actively participate in live global training calls, contributing to a vibrant, high-performance team environment.

• Own the creator PLG strategy end to end • Set the annual and quarterly GTM plan for creator PLG • Map the full creator funnel from first awareness through onboarding • Define where PLG and SLG motions intersect • Own conversion rate optimization across the creator acquisition funnel • Build and run a structured experimentation program • Partner with Product and Engineering to identify in-product growth levers • Develop and optimize paid and organic acquisition channels • Serve as the primary growth marketing partner to Product • Collaborate with the Creator SLG team • Partner with Data Science and Marketing Ops • Work with Content and Brand teams • Build, manage, and develop a high-performing creator PLG team • Establish a rigorous experimentation culture • Recruit talent with hands-on PLG, CRO, or growth engineering backgrounds • Define the PLG measurement framework for creators • Build dashboards and reporting cadences • Report on creator PLG performance to senior leadership

• Own strategy and execution across paid channels • Identify and test new channels • Execute on-site optimisations and direct technical SEO work • Lead our conversion rate optimisation programme • Own measurement across your channels • Work closely with our content team to support acquisition, SEO, and GEO

• Partner with stakeholders across Marketing, Product Marketing, Brand, SEO, Product, and Engineering to plan and execute web initiatives. • Help shape the website roadmap based on business goals, user behavior, technical opportunities, and performance data. • Identify opportunities to improve site structure, navigation, content discoverability, and user journeys. • Lead and support large-scale web initiatives such as content migrations, site restructures, new page launches, CMS improvements, and website refreshes. • Audit existing website experiences and recommend improvements for usability, scalability, and conversion. • Ensure projects are clearly scoped, documented, prioritized, and communicated across teams. • Act as a strategic partner to stakeholders while balancing business needs, technical feasibility, and user experiences. • Own the website experimentation program using tools like VWO. • Build and maintain an experimentation roadmap aligned to business priorities and conversion goals. • Develop hypotheses grounded in user behavior, analytics, qualitative feedback, and business context. • Launch A/B tests, multivariate tests, personalization campaigns, and UX experiments focused on improving sign ups, conversion rates, user engagement, CTA performance, navigation flows, and landing page performance. • Analyze experiment results and communicate insights, recommendations, and next steps to stakeholders. • Partner with analytics and engineering teams to ensure accurate tracking, measurement, and reporting. • Create a culture of evidence-based decision making through experimentation and iterative improvement. • Translate business goals into actionable web strategies and experiment plans.