Title: Digital Marketing Manager Location: Menomonee Falls, Wisconsin, 53051, United States Department: Marketing Job Description: For more than 45 years, Continental Properties has been building communities that enhance people's lives. As a fully integrated developer, owner, and operator, we shape the resident experience from the ground up—from site selection and construction through lease-up and long-term ownership. For marketers, that means the opportunity to influence brand positioning, go-to-market strategy, and how residents discover their next home. You'll lead digital marketing and website strategy across Continental's nationwide portfolio of apartment communities, driving renter demand. You'll guide the development and execution of campaigns across search, social, and paid media — overseeing a team of four Marketing Specialists and digital agency partnerships. You'll also own the website roadmap, driving a high-converting, user-friendly experience. Working closely with Operations, CX, Data, and cross-functional partners, you'll have visibility into how your strategies translate into real leasing results. This is a high-impact role with room to grow as the company expands its portfolio and continues reinventing its brand offerings. The Digital Marketing Manager reports to the Marketing Director. We are embracing a hybrid working environment and you can work both in the office and remote. #LI-Hybrid Essential Responsibilities: - Build and refine frameworks and strategies for paid digital campaigns (search, social, email, internet listing sites – such as Zillow & Apartments.com) that the team executes across the portfolio to drive qualified leads, tours, and leases - Monitor portfolio performance against KPIs and targets; review community-level results to identify opportunities, diagnose underperformance, and recommend adjustments to targeting, creative, spend, or channel mix - Identify, evaluate, and oversee external vendors and agencies to extend team capabilities and support digital marketing objectives - Own the website roadmap and partner with external vendors to prioritize enhancements and optimizations that support a high-converting, user-friendly experience - Drive SEO, GEO (Generative Engine Optimization) strategy, and AEO (Answer Engine Optimization), leveraging internal team and external partners, to improve visibility across traditional search and emerging AI-driven discovery platforms; set goals for rankings and organic visibility and measure progress against them. - Lead and develop a team of Marketing Specialists – setting clear performance expectations, helping prioritize work, and building digital marketing and data fluency to drive customer demand Skills for Success: - Education: Bachelor’s degree in Marketing, Communications, Business, Analytics, or a related field required, or equivalent professional experience. - Experience: 5-7+ years of experience in digital marketing, performance marketing, or marketing strategy roles, 2-3+ years of people management experience, including coaching, development, and performance management of direct reports. - Functional/Technical skills: Google Analytics 4 (GA4), Google Ads, Meta Ads Manager, Google Search Console, SEO (SEMrush, Ahrefs, or similar), familiar with AI-driven search and discovery tools impacting AEO/GEO, working knowledge of CMS platforms (HubSpot, Sitecore, WordPress) to support website updates and content management. Experience with Adobe Creative Suite, Google Tag Manager (GTM) and Power BI Dashboard Creation is a plus but not required. Why You'll Love Life at Continental: Our award-winning culture fosters innovation and empowers our team members to lead. Here are some of the reasons that our team members continue to vote for us as a Top Workplace: - Career Growth: You'll have the tools, training, and opportunities for a meaningful career with long-term growth potential. We invest in your learning & development with paid professional memberships, certifications, and tuition reimbursement. - Mental Health & Wellness: Your well-being matters. We provide comprehensive mental health support including but not limited to 8-free counseling sessions per year and access to additional wellness resources. - Balance: We recognize that balance varies for everyone, and we support our team members with that in mind. Recharge with generous vacation time, 9-paid holidays, and half-days on Fridays during designated months. - Community & Connection: Build relationships through informal gatherings, lunches, community and company events, volunteer opportunities, and a vibrant social culture. Learn more about recent Continental events here! - Culture of Belonging: The Continental IDEA (Inclusion, Diversity, Equity, & Allies) is our commitment to evolving our culture where team members feel a sense of belongingness each day. Our You Belong Here Initiative and Business Resource Groups focus on fostering an inclusive and equitable work environment for all. - Performance Incentives: Participate in our Building Above and Beyond (BAAB) incentive program that rewards team members annually based on company goals and achievements. - Industry-Leading Benefits: Enjoy a comprehensive benefits package, including Medical, Dental, and Vision Plans, flexible spending accounts, 401(k) with company match, and company-paid life and disability insurance. - Family Support: Support your growing family with 6-weeks paid parental leave and with family-forming & fertility resources (up to 12-weeks leave for birth mothers). We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

• Manage multiple client advertising accounts across Google Ads and Meta Ads • Plan, launch, monitor, and optimise lead-generation campaigns • Review performance data and identify the highest-impact optimisation opportunities • Build campaign strategies based on client goals, budget, audience, and funnel performance • Manage campaign structure, targeting, bidding, testing, and optimisation • Write or direct ad copy, campaign angles, and landing page recommendations • Brief designers or creative teams on required campaign assets • Use data to explain what is working, what needs improvement, and what should happen next • Support lead-generation strategy across both home services and B2B client accounts • Ensure accurate tracking across Google Ads, Meta Ads, GA4, and related platforms • Monitor conversion performance, attribution, and funnel quality • Identify drop-offs, inefficiencies, and opportunities to improve lead quality and conversion rates • Use AI tools such as Claude, ChatGPT, or similar platforms to improve: Research Campaign planning Analysis Productivity • Provide clear performance updates, recommendations, and next steps • Manage priorities across multiple accounts independently • Communicate professionally with internal team members and, where needed, clients

Role Description Looking to add two Digital Experience Strategist roles at mid-level experience to support their team transformation from focusing on the web page themselves to focusing on the overall user journey. This is a 9-month contract with potential to convert permanent (conversion salary midpoint is 92K). The Digital Experience Strategist II serves as the lead for primary digital channels under the direction of the Digital Experience manager. Operating within established organizational and digital strategies, this role leads the day-to-day execution, optimization and ongoing stewardship of site structure, navigation and end-to-end user journeys to ensure cohesive, high-quality experiences across channels. - Applies analytics, audience insights and user experience best practices to inform recommendations and guide execution. - Ensures alignment with WCAG accessibility standards, brand guidelines and enterprise digital standards. Qualifications - 3-5 years in digital strategy and/or content management with progressive responsibility. - Familiarity with healthcare or complex enterprise websites preferred. - Proficiency with content management systems, digital experience platforms and analytics tools. - Understanding of SEO/AEO/GEO and accessibility (WCAG) principles. - Experience with testing platforms. - Strong problem-solving and learning mindset. - Proven ability to manage tasks against production schedules and deadlines. - Ability to work independently and take initiative on projects in a deadline-driven environment. Requirements - Serve as the lead on the organization’s primary digital channels, ensuring site structure, navigation and user journeys remain intuitive, accurate and aligned with enterprise priorities. - Monitor and maintain end-to-end journey integrity across all major touchpoints; identify friction points and implement solutions. - Lead and evolve DXP publishing workflows and standards to ensure quality, compliance and efficiency. - Collaborate with cross-functional teams, including marketing, IS, operations, clinical stakeholders and HR to align work with established priorities and roadmaps. - Define expected experience outcomes in collaboration with stakeholders to establish clear, measurable performance benchmarks. - Understand and apply SEO/AEO/GEO strategies, structured data and internal linking to improve visibility and relevance. - Implement approved AI agents in publishing workflows, identify areas for efficiency gains and workflow improvement; conduct audits to ensure compliance and consistency. - Run A/B or multivariate tests to help analyze and recommend steps to reduce friction and improve user journeys. - Stay informed on digital experience trends and best practices. Benefits - Medical, dental & vision. - Critical Illness, Accident, and Hospital. - 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available. - Life Insurance (Voluntary Life & AD&D for the employee and dependents). - Short and long-term disability. - Health Spending Account (HSA). - Transportation benefits. - Employee Assistance Program. - Time Off/Leave (PTO, Vacation or Sick Leave). Company Description This is a Contract position based out of Madison, WI. The pay range for this position is $40.00 - $50.00/hr. This position is anticipated to close on May 22, 2026.

Role Description UNHCR, the UN Refugee Agency, is offering a full-time internship with the Americas Regional PSP team, working as part of the Digital Latam Hub under Private Sector Partnerships Service at UNHCR (based in Panama or home based in Latin America). This is a unique opportunity to gain experience in digital fundraising and marketing within the UN system as part of UNHCR's Digital Latam Hub. The position will be responsible for assisting the Digital Marketing Team with: - Email marketing journeys - Supporter care - Creating content for paid media - Digital analytics The intern will report to and work with the Associate Digital Officer on Digital Latin America Hub activities, engaging in daily activities and gaining real-world experience while making a difference in the lives of people worldwide. The main purpose of the internship will be to support the Associate Digital Officer in: - Developing the donor care strategy - Measuring digital paid media performance - Creating content - Implementing and monitoring email marketing campaigns Qualifications - Be either a recent graduate (having completed their studies within two years of applying) or a current student in a graduate/undergraduate school programme from a university or higher education facility accredited by IAU/UNESCO - Have completed at least two years of undergraduate studies in a field relevant or of interest to the work of UNHCR Requirements - Excellent communication and inter-personal skills - Excellent written and verbal Spanish skills - Good administrative skills - Experience with Microsoft Office (Word, Excel and PowerPoint) - Applicants must be available to work full-time (40 hours) for 6 months - Experience or familiarity with digital fundraising, marketing, digital communications and/or social media - Copywriting skills - Experience with CRM, email marketing tools and Google Analytics would be an advantage - Background or interest in refugee issues and/or international relations Benefits - Gain experience in digital fundraising and marketing - Work with professional fundraisers and the digital PSP team - Engage in meaningful assignments that impact the work of PSP regionally