• Contribute in the development and execution of our product strategy for cryptocurrency and DeFi products. • Conduct market research and analysis to identify opportunities and drive product innovation. • Collaborate with cross-functional teams including engineering, design, and marketing to bring new products to market. • Define product requirements, specifications, and roadmaps based on market needs and business objectives. • Stay abreast of the latest developments in the cryptocurrency and DeFi space, and integrate relevant technologies and trends into our product offerings. • Drive user adoption and engagement through effective product positioning, messaging, and go-to-market strategies. • Monitor product performance and user feedback, and iterate on product features and functionalities to continuously improve the user experience.

Product Marketing Manager Product Marketing  San Jose, California Contract Crawford Group is seeking a Product Marketing Manager for our client in the image/video management and digital asset technology space. The qualified Product Marketing Manager will have strong content development skills and experience driving GTM launches. This is a part-time remote opportunity. The Product Marketing Manager will be embedded within the client’s Product Marketing organization, working alongside two Sr. Product Marketing Managers who lead their partner ecosystem. This is a hands-on GTM role—you’ll drive partner and integration launches from planning through execution, collaborating cross-functionally with corporate marketing, the web team, and sales enablement. About Crawford Group We are revolutionizing how marketing gets done! Crawford Group provides expert marketing, digital, creative, events, and communications solutions for marketers. Our customers want the agility of an agency, combined with the intimacy of an in-house team, to deliver on revenue and pipeline growth through marketing activities. Key Responsibilities - Drive partner integration launches in collaboration with PMMs—ensuring alignment with customer value and pipeline goals - Outline, draft, and review blog posts for both technical and business audiences - Oversee social promos—create social copy and campaign briefs for corporate marketing - Write email announcements for partner launches - Create pitch decks in Google Slides for partner-related launches - Outline eBook/long-form content and manage review cycles with corporate marketing - Work with the web team to create or edit webpages related to partner launches - Maintain and update sales enablement content in Highspot - Track campaign performance, engagement metrics, and MQLs in Salesforce - Run down metrics across multiple data systems and report on campaign success against stated goals - Submit and manage creative/content requests via Monday.com - Brief corporate marketing and creative teams on content needs and manage deliverable cycles - Ability to lead partner launches end-to-end independently Requirements - 7+ years in product marketing with experience in technology partnerships and GTM launches - Able to work independently and drive program deliverables; strong critical thinking skills with a consultative approach and an aptitude to drive launches - Strong content development and communication skills—this role requires writing, not just outlining - Demonstrated ability to drive launches through cross-functional teams - Experience in briefing creative/content teams and managing deliverable cycles - Strong project management instincts; comfortable working within established processes - Ability to write for both technical and business audiences - Proficiency with Google Workspace (Docs, Slides, Sheets)—this is not a Microsoft environment - Familiarity with Salesforce for campaign tracking and reporting - Comfortable with Monday.com, Confluence, and Slack Preferred - Background in digital asset management, image/video management, or MarTech - Understanding of how integrations fit into the broader marketing tech stack (CMS, PIM, commerce platforms such as Salesforce Commerce, SAP, Shopify) - Familiarity with marketing automation platforms (e.g., Braze, Klaviyo) - Experience with sales enablement platforms (Highspot preferred) - Experience in B2B SaaS at the growth stage - Knowledge of AI/ML applications in marketing technology Location: Can work remotely from within the U.S. Duration: Part-time (embedded) consultant (~15 hours/week during first month then will scale to ~20 hours/week. Rate: $70-$75/hour ,W-2 consultant of Crawford Group; benefits available if eligible (Our hourly ranges are determined based on skills, experience and location.)

• Own the multi-year product vision and roadmap with a relentless commitment to strengthening the product and delivering results. • Proactively identify market opportunities, instructional gaps, and competitive threats—and act on them. • Drive the thoughtful integration of AI and emerging technologies to raise the bar on instructional impact and usability. • Represent the voice of K–12 educators and leaders, translating insight into decisive, high-impact priorities. • Push work forward in ambiguous environments, making clear trade-offs to maintain momentum. • Align and influence cross-functional teams to execute against ambitious strategic goals. • Monitor adoption, engagement, and impact metrics and adjust strategy quickly to improve results.

• Contribute to the product roadmap. • Maintain the product backlog to maximize value creation. • Manage or perform the business analyst duties of requirements development when improving or developing new features (elicitation, analysis, specification, and validation). • Identify opportunities to modernize and automate data-heavy operational workflows through AI and application development. • Conduct user research and usability testing to understand pain points in existing processes and gather requirements for new solutions. • Manage user experience and directly collect feedback from technical staff across development operational teams. • Plan and propose product development projects that transform manual processes into efficient, AI-driven workflows. • Manage the launch of product improvements and new features. • Collaborate with product, development, engineering, and project teams.