KernelDAO

• Own the publishing calendar across all four platforms: X (@KelpDAO), LinkedIn, Binance Square, CoinMarketCap • Write first drafts of posts across formats: launch announcements, product explainers, campaign content, engagement copy • Localise tone by platform (X is punchy and native; LinkedIn is positioned for TradFi and institutional eyes; Binance Square targets the BNB community; CMC is signal-led) • Schedule, post, monitor, report • Work closely with the KOL team to brief creators, track deliverables, and align timing with campaign phases • Coordinate with DeFi Growth on incentive campaigns, protocol integrations, and co-marketing drops • Act as the brief-writer and feedback loop for Creative, translating campaign strategy into visual and copy briefs • Flag community sentiment and product feedback back into the relevant teams • Bring ideas for formats, memes, hooks, and reactive content, not just execution • Help evolve Kelp's visual and copy language across platforms • Think in campaigns, not just posts

• Data collection & report preparation for treasury positions to support treasury operations and curating investment strategies to facilitate treasury reviews by leadership. • Interacting & liaising with stakeholders to prepare monthly operating budget, performing variance analysis, identifying trends. • Work closely with different stakeholders to gather details relevant for the preparation of the monthly P&L statements across various blockchains. • Assisting with FinOps activities like managing payables, processing invoices, making payouts and unlocks in a timely manner. • Work on ad-hoc financial tasks to support the finance team.

• Contribute in the development and execution of our product strategy for cryptocurrency and DeFi products. • Conduct market research and analysis to identify opportunities and drive product innovation. • Collaborate with cross-functional teams including engineering, design, and marketing to bring new products to market. • Define product requirements, specifications, and roadmaps based on market needs and business objectives. • Stay abreast of the latest developments in the cryptocurrency and DeFi space, and integrate relevant technologies and trends into our product offerings. • Drive user adoption and engagement through effective product positioning, messaging, and go-to-market strategies. • Monitor product performance and user feedback, and iterate on product features and functionalities to continuously improve the user experience.