• Act as the primary creative leader and quality gatekeeper on all assigned projects • Develop clear, concise, and inspiring creative briefs for each project or deliverable. • Mentor, train, and provide constructive feedback to designers, copywriters, and other creatives • Maintain a high standard of quality, creativity, and efficiency across all deliverables • Communicate feedback clearly and efficiently via Loom video and written notes • Stay up-to-date with design, copy, and digital best practices to foster continuous improvement

• Own Harbor's brand expression across all channels including web, app, print, social, email, clinics, sales collateral, events, and campaigns • Elevate Harbor's brand recognition through design that improves clarity, trust, and distinctiveness • Translate brand strategy into world-class creative execution with memorable visual and emotional cues across channels • Develop strategy and execution plans to rebrand Village Medical clinics while minimizing member impact and remaining fiscally prudent • Function as high-agency player/director: ship key work yourself while driving outcomes through clear direction and collaboration • Set creative standards and guardrails for brand expression including visual direction, layout systems, typography, imagery style, iconography, and motion • Build lightweight guidance enabling teams to execute consistently • Design and execute high-impact assets including marketing site pages, landing pages, campaigns, print materials, presentation systems, board/investor decks, and campaign toolkits • Direct and produce high-production moments requiring external partners (photo/video shoots, editorial content, motion/animation, illustration) • Write briefs, creative treatments, and storyboards • Select and manage vendors with strong taste and specific feedback • Make strategic decisions on internal execution vs. external resources, balancing time, resources, and expertise • Run high-signal creative reviews with stakeholders across departments • Drive decisions and ensure work ships on time without brand dilution while introducing creative ideas that elevate the brand • Partner with Product Design to ensure cohesive digital experiences across website and member portal/app • Collaborate with Marketing team on campaign creative, lifecycle content, and go-to-market assets • Extend brand into physical clinic spaces through signage, wayfinding, environmental graphics, and printed touchpoints • Enable internal teams with on-brand systems including templates, slides, asset libraries, and guidelines

• Own narrative development and creative direction across paid, organic, and brand initiatives • Translate brand strategy, performance learnings, and creative insights into clear story frameworks, concepts, and creative direction • Partner closely with the Director of Creative Production and Creative Strategist to ensure narrative clarity across briefs and initiatives • Provide narrative-focused creative feedback in reviews, helping teams sharpen story, messaging, and intent with an eye toward what's working and why • Guide designers, writers, and video creators to level up storytelling and conceptual thinking grounded in performance insights • Ensure creative output feels cohesive and connected across channels, surfaces, and formats

• Demonstrate a working mastery of visual design and brand systems. • Execute and manage original, persuasive, conceptual and visually compelling design work with an expertise in layout, typography, and brand identity design. • Lead projects with a focus on complex brand campaigns and storytelling through motion design. Expertise in communicating brand narratives through storyboards and styleframes. • Inspire and provide mentorship to design staff toward the goal of accelerating skill progression through a culture of collaboration, experimentation and knowledge sharing. • Fluently speak the language of design with both clients and creatives enabling effective feedback and direction. • Demonstrate emotional intelligence in all meetings and communications. • Work closely with internal staff to ensure design work exceeds client expectations. • Maintain and promote an internal awareness of industry design references and standards with a strong focus on processes and tools. • Cultivate a sense of ownership that elevates the standards and quality of all work achieved by the designers. • Partner with motion leads to streamline processes to create optimal and efficient working environments for the whole team. • Demonstrate an ability to juggle multiple projects at the same time while maintaining clear vision of priorities, overseeing a team of designers and making sure everything is pixel perfect before facing the client.