Role Description We are seeking a mission-driven, hands-on leader to own and scale our direct-to-consumer (DTC) ecommerce channels. As Director of Ecommerce, you will manage our Shopify and TikTok Shop platforms, driving growth through strategy, operations, and leadership. Your key focus will be growing our ecommerce business to $20M+ in revenue within 18 months. Core Responsibilities - Ecommerce Growth: Own the P&Ls for Shopify and TikTok Shop, aiming for $20M+ in combined revenue. - Growth Engine: Build a repeatable growth machine using bundles, paid media, conversion rate optimization (CRO), and lifecycle marketing. - Team Leadership: Lead and develop a high-performing ecommerce team, fostering a culture of accountability and results. - Paid Media: Manage high-velocity creative testing, including 100+ ad creatives per week across Meta and TikTok, ensuring performance meets ROAS targets. - Conversion Optimization: Launch monthly funnel-based offers, optimize sales metrics like CVR, AOV, CAC, and LTV, and ensure top-performing product pages. - Customer Lifecycle: Drive email and SMS revenue to 25% of Shopify sales, optimize lifecycle flows and customer retention strategies. What Success Looks Like - $20M total revenue by June 2027. - Net profit margins of at least 15% on Shopify and 5% on TikTok Shop. - ROAS of 2.0+ on Shopify and 3.5+ on TikTok Shop. - New high-performing bundle funnels launched every month. - Email/SMS contributing at least 25% of Shopify revenue. Qualifications - You have 5 to 10+ years of experience scaling DTC ecommerce brands on Shopify with paid social. - You have a proven track record growing brands beyond $20M in revenue. - You are deeply fluent in Meta and TikTok Ads and high velocity creative testing. - You are hands-on with Shopify, Klaviyo, and Postscript. - You understand bundles, upsells, funnels, and LTV deeply. - You can write, review, and optimize high-converting landing pages. - You are comfortable leading a remote team with clear cadences and accountability. - You value integrity, move fast with intention, and follow through every time. - You care about the mission. You believe learning should be fun, engaging, and screen free, and you want your work to make a real impact on families. Benefits - You will have real ownership. Real trust. And real impact. - Hadley Designs is a remote first company built on autonomy, creativity, and accountability. - You will work closely with leadership, including the CEO, while having full authority to own your channels and decisions. - Access to ongoing learning, training, and tools to sharpen your knowledge and strategies in the DTC space. - You will be surrounded by A+ team members that value excellence, growth, and doing the right thing. - You will build something meaningful. Our products help families slow down, connect, and rediscover the joy of learning together. - Access Josh Hadley's vast network through his podcast Ecomm Breakthrough.

Role Description Estamos em buscando um(a) Tech Lead com experiência em VTEX para liderar tecnicamente iniciativas de e-commerce em um ambiente de alta complexidade e transformação digital. Essa pessoa será responsável por garantir a qualidade técnica das entregas, apoiar o desenvolvimento do time e atuar como ponte entre negócio e tecnologia, assegurando soluções escaláveis, performáticas e alinhadas às melhores práticas da plataforma. O trabalho é remoto, com necessidade de disponibilidade para agendas presenciais pontuais no Rio Grande do Sul (RS). Responsibilities - Liderar tecnicamente o time de desenvolvimento (front-end, back-end e integrações); - Atuar na definição e arquitetura de soluções na plataforma VTEX (IO e CMS); - Garantir boas práticas de desenvolvimento, qualidade de código e governança técnica; - Apoiar e desenvolver tecnicamente os membros do time (mentoria e code review); - Participar ativamente das decisões de produto junto a stakeholders; - Planejar e acompanhar entregas técnicas, garantindo prazos e qualidade; - Definir e evoluir padrões de integração com sistemas externos (ERP, pagamentos, logística, etc.); - Promover melhoria contínua de performance, SEO e experiência do usuário. Qualifications - Experiência sólida com VTEX IO; - Experiência prévia como Tech Lead ou referência técnica; - Experiência com arquiteturas distribuídas, microsserviços e APIs; - Vivência com versionamento (Git) e práticas de CI/CD; - Experiência com metodologias ágeis (Scrum/Kanban); - Boa comunicação para interação com áreas de negócio e times multidisciplinares. Requirements - Experiência com grandes operações de e-commerce; - Experiência em integrações com marketplaces (ex: Mercado Livre, Amazon, Dafiti, etc.); - Experiência com Google Tag Manager (GTM) para gestão de tags, eventos e suporte a estratégias de marketing; - Conhecimento em performance web (Core Web Vitals); - Experiência em ambientes de omnichannel. Benefits - Equipamentos de trabalho de qualidade para você desempenhar suas atividades com excelência; - Day off no mês do seu aniversário, para celebrar como preferir; - Incentivo à educação, com parcerias com instituições de ensino superior e de idiomas; - Plataforma de formação Growdev, com conteúdos práticos e alinhados ao mercado de tecnologia.

• Monitor retail vendor portals daily to ensure products are live, compliant, and priced correctly • Upload new products into retail systems and manage the process end-to-end • Identify and resolve portal issues before they impact retailer operations or orders • Track portal notifications, alerts, and exceptions to ensure timely resolution • Maintain detailed logs of portal activity, alerts, and completed actions • Conduct weekly competitor and retail market research across key websites • Gather pricing, assortment, and promotional data for leadership review • Support leadership preparation for retailer meetings through structured data pulls and research • Monitor retailer activity, assortment shifts, and promotional changes • Deliver clean, organized, and actionable market intelligence reports • Audit pricing across retail systems and cross-reference against internal pricing lists • Maintain accurate pricing trackers and documentation • Flag discrepancies and prioritize issues based on business impact • Support ongoing pricing consistency across all active retail channels • Prepare weekly exception reports covering pricing issues, anomalies, and portal concerns • Organize reporting in a clear and actionable format for leadership review • Escalate operational risks and unresolved issues proactively • Maintain consistency with existing reporting templates and structures • Maintain internal trackers including pricing logs, issue logs, and task trackers • Keep documentation organized and continuously updated • Build operational visibility and institutional knowledge across workflows • Ensure accurate audit trails and status tracking across operational activities

• Manage day-to-day relationships with global 3PL providers across US, EU, UK, and AUS markets • Lead recurring operational syncs with fulfillment partners to ensure SLA performance remains on track • Create and submit Warehouse Receiving Orders (WROs) and monitor inbound inventory workflows • Conduct daily order-health checks and resolve shipping, fulfillment, and inventory exceptions • Monitor fill rates, ship times, returns, and operational KPIs while escalating issues proactively • Build and maintain demand forecasting models across all SKUs and product variants • Monitor inventory levels across multiple warehouses and proactively rebalance stock • Track expiration dates, lot numbers, and FIFO compliance across fulfillment operations • Identify inventory at risk of expiration and recommend liquidation or promotional strategies • Develop dashboards and reporting systems to improve inventory visibility and forecasting accuracy • Serve as the primary operational point of contact for suppliers, manufacturers, and vendors • Coordinate production schedules with launch timelines and replenishment needs • Source and onboard new suppliers for future product lines and collaborations • Negotiate lead times, pricing, MOQs, and vendor deliverables where applicable • Maintain organized supplier documentation and proactively identify supply risks • Own operational execution for all new product launches from PO to go-live • Coordinate launch timelines across logistics, marketing, creative, and supplier teams • Conduct product and packaging test orders prior to scaled production • Identify operational risks that may delay launches and communicate mitigation plans early • Ensure inventory readiness before campaigns and market launches begin • Track supplier and vendor invoices while ensuring timely approvals and payments • Coordinate with bookkeeping and finance teams for accurate reconciliation workflows • Maintain Shopify operational workflows including product management and bulk updates • Configure and maintain kitting, bundling, and operational rules within Shopify and connected apps • Support operational automation initiatives using Shopify Flows and AI-enabled workflows