• El trabajo estará inicialmente enfocado en campañas para Europa. • Desarrollo y evolución de plataformas de marca: propuesta de valor, posicionamiento, territorio narrativo, tono, arquitectura de mensajes y manifiesto. • Construcción de narrativas de marca de largo plazo que sostengan campañas, lanzamientos y activaciones bajo un mismo hilo conductor. • Identificación de oportunidades de reinvención en marcas con recorrido: detectar dónde la narrativa se ha quedado corta y proponer evoluciones con criterio. • Desarrollo de conceptos creativos, mensajes clave, claims y narrativas adaptadas por canal y mercado, comprendiendo el contexto de posicionamiento de cada marca. • Traducción de iniciativas y conceptos en mecánicas y bajadas claras y estratégicas multicanales, asegurando que cada activación refuerce el sistema de marca. • Redacción y diagramación de presentaciones persuasivas, claras y accionables, capaces de defender el pensamiento de marca ante cliente. • Traducción de ideas estratégicas en entregables listos, sintetizados para facilitar la toma de decisiones del cliente. • Trabajo con velocidad, criterio y orden en contextos de urgencia y definición progresiva del brief. • Colaboración estrecha con dirección creativa, diseño y gestión de cuenta para asegurar coherencia narrativa, visual y estratégica. • Uso intensivo de herramientas de IA como acelerador de ideación, amplificador creativo, ahorrador de tiempos y apoyo en producción, manteniendo siempre el criterio creativo y comercial.

• Write copy across emails, paid ads, landing pages, websites, blogs, content offers, campaign concepts, scripts, direct mail, and the odd assignment that does not fit neatly into a box. • Build hooks, headlines, messaging angles, and concepts that give the work a stronger starting point. • Turn client notes, strategy, and rough ideas into copy with a clear job to do. • Adapt your voice across different brands, audiences, and service categories without losing precision. • Work with creative, strategy, design, and account teams to make the work stronger before it goes out. • Use AI when it helps you move faster. Know when it starts making the work flatter. • Find the pressure point. Cut the filler. Make the sentence earn its place.

• Генерація креативних ідей для комунікації бренду DG Partners. • Розробка та розвиток tone of voice бренду разом із CMO. • Написання текстів для TikTok, Instagram, Threads, Telegram та інших social-платформ. • Створення рубрик, social hooks, мемів, short-form ideas та сценаріїв для Reels/TikTok. • Написання текстів від імені маскота бренду — персонажа з провокативним tone of voice та чорним гумором. • Розробка концептів для рекламних креативів, банерів, каруселей та event-комунікацій. • Написання landing copy та текстів для digital-матеріалів. • Підготовка partner onboarding kits, one-pagers, презентацій та партнерських матеріалів. • Адаптація складних telecom / affiliate тем у просту, зрозумілу та живу комунікацію. • Тісна співпраця з дизайнером, SMM, PR, affiliate manager та CMO.

Role Description RGX is hiring a Creative Copywriter with the range and nerve to take the half-formed idea and turn it into copy that knows exactly what it came to say. You’ll be expected to think before you write, to question the brief, and to find what the client is trying to say before they know how to say it. The job is to make the right copy survive, not just to make more copy. As our Creative Copywriter, you’ll write for the agency and 3 to 6 clients across digital channels. You’ll need to move between brands without flattening them into the same voice. - This is a senior role for someone who wants ownership, not just assignments. - You’ll team up with the Creative Director, clients, and other stakeholders to shape strategy, sharpen messaging, and decide what the copy needs to do before the first line gets written. - Expect pushback, edits, and to defend the line when it matters. What you’ll do: - Write copy across emails, paid ads, landing pages, websites, blogs, content offers, campaign concepts, scripts, direct mail, and the odd assignment that does not fit neatly into a box. - Build hooks, headlines, messaging angles, and concepts that give the work a stronger starting point. - Turn client notes, strategy, and rough ideas into copy with a clear job to do. - Adapt your voice across different brands, audiences, and service categories without losing precision. - Work with creative, strategy, design, and account teams to make the work stronger before it goes out. - Use AI when it helps you move faster, but know when it starts making the work flatter. - Find the pressure point, cut the filler, and make the sentence earn its place. Qualifications - 3+ years of professional copywriting experience across digital channels. - Strong English fluency, grammar, and command of language (native or near-native level). - Portfolio showcasing a range of work: ads, emails, landing pages, websites, campaigns, scripts, blogs, etc. - Ability to manage multiple clients and projects without turning every brand into the same voice. - Ability to take feedback without getting precious and know when a line deserves to be defended. - Ability to work at agency pace without using speed as an excuse for lazy thinking. - Willingness to learn the home services category and write for business owners who care about leads, revenue, trust, and reputation. - Experience with HVAC, pest control, plumbing, electrical, or other home service categories is a plus (not required). Requirements - Care about the craft, but do not hide behind it. - Read a brief and start looking for what is missing. - Write the plain version before the clever one. - Understand that a headline is good because it does the job, not just because it sounds nice. - Value creative standards and seek pushback to strengthen the work. - Find the pressure point in various types of assignments. - Aim to leave a mark, not disappear into the production line. Benefits - Flexible schedules: Build your schedule around the work. - Fully remote: Work from wherever you do your best writing. - Up to 64 days of paid time off: Includes a paid two-week holiday rest at the end of the year and monthly recharge days. - Professional development: Budgets for courses, tools, tech, and conferences. - Mental health recharge: Two paid recharge days each month, fully covered by the company. - Paid vacation: A minimum of one week paid vacation, in addition to the paid two-week holiday rest. - Parental leave: Three months of paid parental leave for new parents. - Profit shares: Year-end profits are shared across the team. - Pay ranges from $3,500 to $4,500 USD per month. How to apply Do not tell us AI can’t replace you. Show us. Send us your portfolio, resume, and a short note that does more than say you’re interested. Send it to va@regexseo.com with the subject line: "Creative Copywriter Application".