Role Description We are looking for a Paid Media Specialist to own paid acquisition across Meta and Google for our client portfolio, end-to-end. Responsibilities include: - Build and optimise campaigns across Meta Ads (Facebook and Instagram) and Google Ads: Search, Display, Performance Max, and Shopping - Develop high-converting acquisition funnels for leads and sales across multiple client accounts - Brief and collaborate with our creative team on ad visuals and copy that drive conversions - Build and manage audience targeting: custom audiences, lookalike audiences, interest targeting, and retargeting - Scale what works fast. Cut what does not. Campaign Optimisation and Performance: - Monitor ad budgets daily: pacing, bids, spend efficiency, and return at every level - Set up and maintain conversion tracking via Meta Pixel, Google Tag Manager, and GA4 - Run structured A/B and multivariate tests across creatives, audiences, copy, and landing pages - Track ROAS, CPL, CPA, CTR, and conversion rates across all accounts and act on the data, not just report it Reporting and Growth: - Deliver clear performance reports that translate numbers into strategy, not just dashboards - Identify trends, opportunities, and weaknesses and bring proactive recommendations to the team - Stay current on Meta and Google updates, new ad formats, and algorithm changes - Build retargeting sequences, upsell funnels, and automation once performance is validated Qualifications - Hands-on experience with Meta Ads Manager and Google Ads, with measurable results - Strong command of campaign structure: ad sets, bidding strategies, audience segmentation, pixel setup, and conversion tracking - Experience managing multiple client accounts simultaneously, ideally in an agency environment - Analytical mindset: ability to read data and know the next steps - Creative instinct: understanding of what makes a great ad - Proficiency with GA4, Meta Ads Manager, and Google Ads reporting tools - Strong written English for reports, client updates, and internal briefs Requirements - Meta Blueprint or Google Ads certifications (nice to have) - Experience with TikTok Ads or LinkedIn Ads (nice to have) - Familiarity with Looker Studio or similar attribution platforms (nice to have) - Experience with landing page optimisation and conversion rate improvement (nice to have) - Background in e-commerce, SaaS, B2B, or lifestyle brand advertising (nice to have) Benefits - Real ownership over real budgets, with direct impact on client growth - Direct access to the founders - Training and clear opportunities for growth - Competitive salary plus performance bonus - Remote-first, 5 days a week - Birthday leave, because we celebrate our people - A formal degree is not required; results and portfolio speak louder than credentials Attach your CV and 2 to 3 examples of campaigns you have managed. Show us the numbers: ROAS, CPL, CPA, or whatever the win was. That is what matters. Company Description Aella Creative Force is a branding and digital agency based in Westport, Ireland. We help ambitious brands grow through strategy, creative design, performance marketing, and smart automation. From brand identity to paid ads, from websites to AI-driven systems, we're the creative force behind brands that stand out, convert, and scale. When you work with Aella, you're not hiring an agency. You're gaining a partner obsessed with your growth.

• Develop blog posts, Twitter threads, and external content to enhance Semiotic’s presence. • Support leadership's personal brand and translate technical concepts into developer-friendly narratives. • Distill technical updates into clear messaging, refine positioning, and assist in blog posts and announcements. • Optimize content for discoverability (SEO for technical topics) and clarity. • Manage and grow company and leadership Twitter presence. • Maintain and update our Webflow-based website, ensuring messaging stays current. • Support basic visual content creation (Figma, Canva) or multimedia assets for blog posts and social media. • Handle media outreach, press inquiries, and thought leadership opportunities, including podcasts, guest posts, and speaking engagements.

Role Description We're looking for a Paid Media Specialist to execute, optimise, and scale Facebook ad campaigns for our real estate clients across Australia, New Zealand, and North America. This is a remote role requiring 3-4 hours daily overlap with Australian Eastern Time. You won't be reinventing the wheel. We have proven ad frameworks, tested creatives, and clear processes. Your job is to execute what works, optimise for results, and flag what's not working. Duties & Responsibilities - Campaign Execution (40%) - Set up and manage Facebook/Meta ad campaigns using our proven frameworks - Load and schedule creative batches from our design team - Maintain organised ad structures in Ads Manager (one ad per ad set for clear tracking) - Follow standard budget allocation without unnecessary scaling on non-performers - Campaign Optimisation (30%) - Monitor cost per lead (CPL) and lead-to-booking rates daily - Adjust budgets and pause poor-performing ads based on data - Prioritise struggling accounts using our Red Zone system - Test new concepts at low spend in beta accounts before rolling out - Performance Tracking (20%) - Review client performance spreadsheet daily to identify accounts needing attention - Track CPL, conversion rates, and engagement trends - Manage ad spend pacing to stay within client budgets - Provide data-backed feedback to creative and client success teams - Testing & Experimentation (10%) - Run structured A/B tests in beta accounts only - Test at least 2 new creative variations per week - Validate new concepts before applying to live client campaigns Qualifications - 2+ years hands-on experience with Facebook/Meta Ads Manager (not boosted posts) - Proven track record managing lead generation campaigns (lead forms, Messenger, landing pages) - Experience managing multiple ad accounts simultaneously (10+) - Strong understanding of CPL, CPA, ROAS, and conversion tracking - Ability to work 3-4 hours overlapping with AEST (8am-12pm SAST / 3pm-7pm AEST) - Fluent English communication (written and verbal) Requirements - Experience with real estate, property, or local service business advertising - Familiarity with Hyros, CAPI, or offline conversion tracking - Google/YouTube Ads experience - Experience with AI lead follow up, ManyChat or Messenger automation - Agency experience managing client accounts What We're Looking For - Someone who follows proven processes (not a "creative genius" who ignores frameworks) - Data-driven decision maker who optimises based on numbers - Direct communicator who flags problems early - Self-starter who doesn't need hand-holding Package & Remuneration - Competitive monthly salary: R30,000 - R50,000 (based on experience) - Fully remote position with flexible hours (within timezone overlap) - Proven systems and frameworks - you execute what works - Growth opportunities as we scale our Australian and North American client base - Direct access to founders and senior team - Latest tools and technology provided

Title: Social Needs Project Specialist - Hybrid Nonprofit Role Location: McMinnville OR US Job Description: Primary Work Location: Remote (Oregon Headquarters)This position is Local Hybrid with flexibility to work both remotely and/or in-person at YCCO's office in McMinnville and open only to candidates residing in the local McMinnville, OR Area. Department: Health Plan Operations FLSA Status: Exempt Division: Community Health Physical Strength: Light (L) Reports To: Community Health Systems & Tribal Relations Manager Location: Local Hybrid Supervisory role: No Occasional Weekend Work: Yes About Us: Yamhill Community Care is a nonprofit coordinated care organization dedicated to managing the healthcare for Medicaid members, covered under the Oregon Health Plan, in Yamhill County, as well as parts of Washington and Polk Counties. Our mission is to improve the quality of life of the communities we serve by coordinating effective care. Beyond healthcare, we also provide an Early Learning Hub, supporting families and children with essential resources and programs for early childhood development. Together, we're building a unified healthy community that celebrates physical, mental, emotional, spiritual, and social well-being. Learn more about Yamhill Community Care: click here Summary The Social Needs Project Specialist expands, maintains, and monitors capacity for social needs services and supports eligible Yamhill Community Care (YCCO) members, by working with various vendors, community-based organizations, and providers of targeted resources and services offering nutrition, housing, and other social supports. This position also works extensively with internal teams including Care Management (CM) and Utilization Management (UM). This position requires extensive knowledge of resources within the community and an understanding of barriers that impact individuals and families in YCCO communities, which may prevent them from accessing and/or obtaining the resources they need for stability. Essential Duties - Develops strategies and policies for partnership with community and provider organizations to create a social needs provider network that can meet the social needs of all eligible members. - Builds and maintains a consistent and reliable network of providers. - Manages strong relationships with stakeholders in order to support coordination with internal CM program and staff and addresses barriers concerning benefit delivery. - Manages collaborative projects within and across teams that may include, but is not limited to, other program Specialists, Community Health Workers (CHW), CM Case Managers, Nurse Case Managers, Community Providers, Health Supervisor, Traditional Health Worker Liaison. - Designs and presents training materials and process documents offering guidance around social needs benefits, programs, and services. Job Duties Community Resource Development - Interprets Oregon Health Authority (OHA) contract and state and federal regulations, incentive metric requirements, Health Equity Plan, and other plan-related documents to maintain compliance with social needs benefit and service delivery requirements. - Develops strategic engagement and relations plan for YCCO’s partnership with community-based organizations and local and state service providers and vendors. - Develops and maintains policies and procedures regarding the provision of health-related services benefit and services and the social needs provider network. - Manages the compilation and inventory of resources available throughout the YCCO region and surrounding counties to meet the health-related social needs of members, including food, housing, and climate supports. - Develops and maintains cross-agency partnerships and relationships that will support YCCO’s social needs. Leads Community Information Exchange implementation and process improvement activities. - Delivers OHA and internally required reports and documentation related to Heath Related Social Needs services resources and services. Provider Network Management - Recruits, supports, and provides technical assistance for contracted social needs providers to maintain reporting and provider agreement compliance. - Supports and maintains processes related to social needs requests through Community Information Exchange and Prior Authorization pathways. - Manages conflicts, barriers, issues and/or concerns between vendors / service providers and members or CM staff. - Develops new and support existing resources within the community to build and maintain YCCO’s social needs screening and support network. - Serves as a liaison, in coordination with Provider Relations, between internal CCO (Community Care Organization) staff and external partners to facilitate collaboration and maintain positive community relations. - Provides support with any partnerships between YCCO and Tribal or Urban Indian Health Program entities, including contract oversight and issue resolution as appropriate. Social Needs Project Leadership - Engages with OHA around related social needs and benefit meetings, work sessions, and activities to ensure new information is incorporated in program processes. - Develops and maintains social needs capacity assessment at least annually, with analysis of available local social needs organizations and capacity to meet regional member needs. - Serves as main liaison for Community Information Exchange implementation internally and with community partners. - Directs social needs screening implementation practices with community partners, social needs providers, and support with social needs integration and reporting efforts community-wide. - Represent YCCO at OHA and state meetings as appropriate. - Leads collaborative work within and across teams that may include, but is not limited to, other Project Specialists, CHW’s, CM Case Managers, Nurse Case Managers, Community Providers, Health Services Supervisor, Traditional Health Worker Liaison. - Develops workflows, Standard Operating Procedures (SOP), and process improvement plans to guide social needs benefit and health related services review, authorization, service delivery, and monitoring. - Acts as an individual contributor to other CCO initiatives, Quality Assurance and Compliance activities, and assists with data reviews and processes. - Champions health equity and YCCO efforts to redistribute power and resources; recognizes, reconciles, and rectifies historical and contemporary injustices within the YCCO healthcare and social service systems. Social Needs Focus Areas Climate Devices, Nutrition & Housing Services - Maintains a current understanding of local resources and services. - Develops and maintains positive relationships and working agreements with CCO, local vendors, and services providers. - Works with contracts department to create Memorandums of Understanding (MOU) or agreements to establish services and devices (if necessary). - Works with Finance to determine inventory and supply demand in case of climate emergency. - Serves as a liaison, and/or supports CCO liaison efforts, between vendors, service providers and members during conflicts / issues with a goal of preventing the loss of partnerships and/or contracts. - Identifies gaps in resources and services and identify solutions to address these gaps. - Prepares social needs related reports. - Regularly attends YCCO’s Community Advisory Council (CAC) meetings to coordinate social needs screening and program processes with Children’s Health Insurance Program (CHIP) related programs and interventions. Essential Department & Organizational Functions - Works to cultivate and develop inclusive and equitable services, and working relationships with diverse groups of employees, community partners, and community members. - Manages projects end-to-end related to social needs initiatives and improvement activities. - Participates in the preparation and submission of regulatory and contract required deliverables. - Works closely with other YCCO departments, including Compliance to assist with audits; including the External Quality Review (EQR), as needed. - Proposes and implements process improvements. - Meets deadlines for completion of assigned responsibilities and projects. - Maintains agreed upon work schedule with punctual, regular, and predictable attendance. - Attends in person Annual Company Conference in Oregon; typically held in the fourth week of September. - Demonstrates cooperation and teamwork using a professional and respectful demeanor. - Provides cross-training on specific job responsibilities. - Meets identified goals that contribute to departmental goals. - Respectfully takes direction from Supervisor. - Performs other duties as assigned. Knowledge, Skills, & Abilities - Knowledge of social determinant of health and their relationship to a person’s overall well-being. - Ability to prepare clear and concise reports. - Ability to build relationships and network with individuals at all levels, both internal and external to the organization. - Ability to work in an environment with diverse individuals, open-minded and non-judgmental including working with those who may hold different values / experiences, such as cultural needs, language, economic status, life experience, etc. - Ability to learn and apply policies, regulations, requirements, and rules. - Exhibits strong organizational and record keeping skills including the ability to handle multiple priorities and demands in a dynamic work environment. - Excellent organizational skills including ability to handle multiple priorities and demands simultaneously in a dynamic work environment while maintaining high attention to detail and accuracy. - Familiarity with project management concepts and principles. - Ability to work independently, use sound judgment, anticipate next steps and be proactive as part of a diverse team within a Matrix (cross-department) or shared resources across departments work model with a spirit of cooperation. - Excellent computer skills, including Microsoft Windows, Word, Excel, and Outlook. - Ability to communicate both professionally and effectively in all forms of communication. - Ability to work in an environment with diverse individuals and groups. - Ability to remain flexible, positive, and adaptable. - Ability to work across the YCCO region and to work remotely, as needed. Supervisory Responsibilities - This position has no supervisory responsibility Qualifications Ability to perform essential job duties with or without reasonable accommodation and without posing a direct threat to safety or health of employee or others. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties. Education & Experience Required: - Bachelor’s degree in Community Health, Communications, Public Health, Social Work, Public Administration, or related field, - Two (2) years of experience in Health Insurance, Utilization Management, Program Coordination, Planning, and Development of Community Resources. OR: - Any combination of education and experience that would qualify candidate for the position. Preferred: - Project Management or Administrative Management experience. - Bilingual Skills (English / Spanish, Skills Pay available). - Systems experience with Medicaid population. - Experience working with affordable housing programs. Certificates, Licenses and/or Registrations - This position does not require any certificates, licenses, or registrations. Physical Demands & Work Environment The physical demands described here are representative of those that must be met by an employee to successfully perform the essential duties of this position. The work environment characteristics described here are representative of those an employee encounters while performing the essential duties of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to sit, stand, walk, use hands and fingers, handle or feel, and reach with hands and arms. The employee is occasionally required to climb or balance, stoop, kneel, crouch or crawl. The employee may occasionally need to lift and/or move up to 25 pounds. This position operates in a professional office environment and requires frequent use of standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. Specific vision abilities required by this job include close vision, color vision, distance vision, depth perception, and ability to adjust focus. The noise level in the work environment is usually moderate. This position may include occasional required or optional travel outside of the workplace, in which the employee’s personal vehicle, local transit, or other means of transportation may be used.