Senior Demand Generation Manager, Commercial & Mid-Market
Location
United States
Posted
62 days ago
Salary
$130K - $150K / year
Seniority
Senior
Job Description
Senior Demand Generation Manager, Commercial & Mid-Market
CloudBees
• Own the North America commercial and mid-market demand generation strategy, aligned to pipeline and revenue goals. • Partner closely with sales leadership, account executives, BDRs, and RevOps to identify priorities, target segments, and growth opportunities. • Plan and execute integrated campaigns across channels including paid media, email, webinars, content syndication, nurture, and retargeting. • Build and run account-based and pipeline acceleration programs for priority accounts and segments. • Create and manage regional campaign calendars and execution plans that align with quarterly business objectives. • Collaborate with product marketing on messaging, positioning, launches, and persona-based campaign development. • Work with content, brand, and web teams to develop landing pages, campaign assets, nurture journeys, and conversion paths. • Partner with marketing operations to ensure clean campaign setup, attribution, reporting, lead routing, and funnel visibility. • Analyze campaign performance and pipeline impact, then optimize based on data, conversion trends, and sales feedback. • Bring a test-and-learn mindset to channel mix, messaging, offers, and segmentation. • Help improve how demand generation operates by identifying smarter workflows, automation opportunities, and scalable execution models.
Job Requirements
- 7+ years in B2B demand generation, regional marketing, or revenue marketing, ideally in SaaS or enterprise technology.
- Strong experience supporting commercial, mid-market, or growth segments in North America.
- Proven track record of building integrated campaigns that drive qualified pipeline and revenue impact.
- Experience partnering closely with sales teams and translating commercial goals into marketing plans.
- Ability to manage both top-of-funnel demand creation and mid-/late-funnel pipeline acceleration.
- Hands-on experience with channels such as paid social, search, email, webinars, events, ABM programs, and nurture.
- Strong analytical skills with experience using data to guide budget allocation, optimization, and stakeholder conversations.
- Comfortable working in a fast-moving environment where you may need to build while operating.
- Excellent project management and communication skills.
- Able to influence cross-functional teams and work effectively across functions and levels.
Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- Short & Long Term Disability
- Life Insurance
- HSA/FSA
- Remote Work Environment
- Flexible Time Off
- Paid Company Holidays
- Parental Leave
- Variable Bonus Plan dependent on your role
- Stock grant opportunities dependent on your role
- 401(k) with Company Match
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