Develop and execute PR and link building strategies, establish relationships with media, and create targeted media lists to secure high-quality press coverage and backlinks for clients while aligning with overall SEO goals.

• Realizar prospecção ativa • Entrar em contato com potenciais clientes • Fazer follow-ups comerciais • Agendar reuniões para o time comercial • Atualizar CRM e acompanhar oportunidades

• Development of creative social media, PR, and awareness campaigns • Independently expanding CAPULET's brand awareness • Securing placements for the founder, Nina Heyd, in podcasts, press, interviews, and speaker events • Building and managing strategic creator, influencer, and brand partnerships • Developing selected brand faces and a strong community around CAPULET • Developing creative ideas, formats, and collaborations with cultural relevance • Managing and executing influencer collaborations, including communication, product seedings, barter deals, invoicing, and coordination • Supporting photoshoots, campaigns, and content productions • Identifying trends, viral formats, and new platform developments early and creatively adapting them • Developing and executing offline campaigns, events, and creative brand activations • Active use of modern AI tools such as ChatGPT, Claude, Canva AI, etc. • Creating high-quality presentations, pitches, and brand materials

• Support the PR function across day-to-day execution including media list building, outreach, press materials, and campaign execution • Research relevant journalists, editors, and outlets in business, tech, and startup media • Maintain and organize media lists in a shared tracker • Help segment lists by topic, beat, and campaign • Send pitches and follow-ups using pre-written messaging and templates • Track outreach activity and journalist responses • Assist in updating press releases, pitch templates, and briefing documents • Light writing support (not strategy creation) • Help coordinate media outreach around product launches and announcements • Support scheduling and logistics for PR campaigns • Maintain simple spreadsheets tracking outreach and coverage • Log responses, opens, and placements