• Proactively research and connect with fitness providers • Stay ahead of the competitive landscape • Own the full sales cycle from lead generation to contract execution • Collaborate closely with operations and marketing

• Lead and support the Business Development Managers in your area • Implement strategic plans to achieve company sales targets • Identify new opportunities for business growth • Provide reports to senior management

Role Description As Associate Director, Sales - DACH, you will play a pivotal leadership role in scaling our presence across Germany, Austria, and Switzerland. You will own regional revenue performance end-to-end, driving both top-of-funnel pipeline creation and enterprise deal execution across key verticals, with a primary focus on retail. This is a high-impact role for a commercially driven leader who combines strategic thinking with hands-on execution. You will work closely with senior leadership to shape go-to-market strategy, build a high-performing team, and expand our footprint in one of our most important regions. Key Responsibilities - Revenue & Pipeline Ownership: Own the full sales funnel across DACH, including pipeline generation, qualification, and conversion. Drive consistent top-of-funnel activity in partnership with Marketing, SDRs, and Partners, while maintaining strong pipeline coverage to achieve and exceed regional targets. - Go-to-Market Execution: Define and execute the regional go-to-market strategy, identifying priority segments, key accounts, and growth opportunities. Translate strategy into measurable outcomes across pipeline, win rates, and revenue. - Enterprise Sales Leadership: Lead complex, multi-stakeholder sales cycles from early engagement through to close. Maintain a consultative, value-driven approach focused on delivering measurable business impact for customers. - Team Leadership & Development: Build, coach, and develop a high-performing sales team. Set clear expectations around performance, pipeline discipline, and execution, while fostering a culture of accountability and continuous improvement. - Cross-Functional Orchestration: Work closely with Marketing, Channel, Customer Success, Sales Engineering, and Professional Services to create and execute integrated account strategies and deliver a seamless customer experience. - Executive Stakeholder Engagement: Act as a trusted advisor to senior stakeholders across customer organisations. Represent the company at key industry events and in executive-level conversations. - Sales Discipline & Forecasting: Maintain rigorous pipeline management, CRM hygiene, and forecast accuracy. Use data-driven insights to improve conversion rates, deal velocity, and overall performance. - Market Expansion: Identify and unlock new growth opportunities across DACH, including new verticals, partnerships, and routes to market. Qualifications - 5+ years of progressive sales experience, including experience in a leadership or team lead capacity within the DACH region. - Strong expertise in B2B enterprise software/SaaS, ideally with exposure to retail. - Experience working with or supporting geographically distributed teams. - Strong communication, negotiation, and stakeholder management skills. - Analytical and data-driven, with experience using CRM and sales forecasting tools (e.g., Salesforce). - Ability to operate effectively in a fast-paced, matrixed, and international environment. - Bachelor’s degree required; MBA or equivalent is a plus. - Fluency in English & German is essential. Benefits - A great deal of freedom and trust with flexible working hours. - Virtual-first work with several Bloomreach Hubs available across three continents. - Company events to experience the global spirit of the company. - 5 paid days off to volunteer. - People Development Program with personal development workshops. - $1,500 professional education budget on an annual basis. - Employee Assistance Program with counselors. - Subscription to Calm - sleep and meditation app. - ‘DisConnect’ days for additional time off each quarter. - Extended parental leave up to 26 calendar weeks for Primary Caregivers. - Restricted Stock Units or Stock Options based on role, seniority, and location. - Participation in the company's success through performance bonuses. - Employee referral bonus of up to $3,000. - Celebration of work anniversaries - Bloomversaries! Company Description Bloomreach is building the world’s premier agentic platform for personalization. We’re revolutionizing how businesses connect with their customers, building and deploying AI agents to personalize the entire customer journey. We power personalization for more than 1,400 global brands, including American Eagle, Sonepar, and Pandora.

• Drive pipeline through field presence - Own the in-person motion for India and APAC. You’ll build and maintain a strong network of SMB decision-makers in the region, personally model the field-first culture you want the team to replicate, and make in-person pipeline a first-class metric — not an afterthought. • Build and own the segment playbook - Design the full-funnel pipeline strategy across outbound, field, and inbound channels. Document it into playbooks your TLs can execute. Own the commercial standards — multi-year deal rate, annual billing, pricing discipline — built into the motion, not enforced deal by deal. • Develop your leaders - Your primary coaching surface is your Team Leads, not your AEs. You’ll grow TLs from strong operators into strategic leaders who can manage their pods independently — including the parts of the team that operate remotely or with less frequent travel. • Own the segment strategy - Set the direction for SMB in India and APAC for the next 2–3 years. Define what winning looks like, build the business case for the investments needed to get there, and manage to the leading indicators that predict outcomes before the end of quarter. • Work across the business - Partner closely with Marketing, Finance, Product, and Ops as a co-owner of the outcomes that depend on them. Build and sustain those relationships deliberately — not through escalation.