• Own brand strategy and positioning, defining OnePay’s core narrative, differentiation, and value proposition across products and audiences • Lead integrated campaign strategy and creative direction across channels, ensuring consistent, high-quality brand expression across paid, owned, earned, and in-product experiences • Translate customer insights, market trends, and competitive intelligence into clear messaging frameworks that drive awareness, trust, and conversion • Define priority audiences, customer segments, and ideal customer profiles using research and analytics to ensure messaging resonates with high-value users and growth opportunities • Partner cross-functionally with Product, Growth, Social, Communications, and Executive leadership to align brand strategy with company priorities and growth goals

• Supervised by the Marketing Strategy Managers, conduct a competitive audit analyzing the competitive landscape at and around Tarkett Commercial’s largest annual event, Fulton Market Design Days • Supervised by the Director, Marketing Strategy, assist in the oversight and completion of the “Power of a Bond” campaign launching in September • Supervised by our Digital Director, finish the creation of AI personas and load into Strategical, our AI Persona Worklab • Supervised by our Marketing Strategy Manager, assist in enabling live and virtual Johnsonite Wall Base training channel engagements • Web Working with strategy and digital teams, audit Johnsonite pages on Tarkett.com, especially millwork pages vs. established competitive set to share optimization opportunities • Conduct commercial website CMS updates working with the digital team • Working with the Director, Digital, conduct an AEO Audit for specifier intent • Provide AI application support working with Digital team • Audit top distributor website set to determine if brand content/container can be published • Working with Samples Manager and Director, Marketing Strategy explore channel feedback on POP merchandiser prototype

Role Description Queen Martins is hiring a commercially driven Brands and Operations Manager to help grow and monetize a fast-rising personal brand and media platform. This role is for someone who understands how to position personalities, secure opportunities, build strategic relationships, negotiate deals, and drive revenue through partnerships, visibility, and influence. Key Responsibilities - Source and secure paid brand partnerships, sponsorships, and collaborations - Identify and pursue speaking, media, ambassadorial, and visibility opportunities - Build and maintain strong industry relationships and social capital - Position the brand for monetization opportunities locally and internationally - Develop partnership proposals, media kits, and commercial offers - Manage inbound opportunities and outbound business development - Coordinate launches, collaborations, and strategic campaigns - Negotiate deals and ensure proper follow-through - Work closely with content and media teams to align visibility with revenue goals - Track partnership pipelines, conversions, and income opportunities Qualifications - Experience managing creators, founders, influencers, public figures, or celebrities - Understanding of how to secure deals and monetize influence - Strong relationship-building and networking abilities - Commercially minded and opportunity-driven - Existing social capital and access to valuable networks - Confidence in outreach, pitching, and negotiations - Understanding of brand positioning and audience growth - Proactive, resourceful, and execution-focused - Understanding of both Nigerian and global media/business landscapes - Ability to identify trends, partnerships, and strategic positioning opportunities quickly Preferred Background - Talent management - Influencer management - Celebrity relations - Brand partnerships - PR & strategic communications - Media business development - Creator economy or entertainment business Important Note - Successfully driven revenue through partnerships, sponsorships, brand deals, or strategic collaborations - Helped personalities or brands grow commercially - Built repeatable monetization structures and opportunities - This role is best suited for a commercially sharp relationship-builder — not a purely administrative or content support profile. Benefits - Compensation: N200,000 to N250,000

• Lead brand strategy engagements for our branding clients — positioning, narrative, audience, messaging frameworks, brand voice, and identity briefs • Run discovery and research to get to a strategy: founder interviews, audience research, competitive landscape, brand audits, and stakeholder workshops • Develop marketing strategy for clients across launch campaigns, content programs, channel mix, and go-to-market storytelling, building on the brand foundation • Write copy across websites, decks, brand books, launch materials, and other touchpoints — landing pages, manifestos, product narratives, taglines, and short-form social • Brief and partner with our brand designers and creative leads so that strategy translates cleanly into identity, design, and the rest of the work we ship • Partner with our producers, motion team, and editors to make sure brand language and voice carry through every output • Help scope strategy work inside larger branding and production engagements, balancing depth with feasibility • Support new business when strategy is part of the pitch, helping shape opportunities from inquiry through close • Push the work beyond the obvious. We value people with strong taste, sharp thinking, and the appetite to refine a positioning line until it actually lands