• Concept, shoot, and edit high-quality, platform-native content for Instagram, TikTok, and emerging social channels • Translate brand campaigns, product priorities, and cultural moments into compelling, social-first storytelling • Execute against the content calendar with timely, on-brand delivery of assets • Capture content across a variety of environments, including in-office, on-location, and at events or shoots as needed • Create content tailored to the unique behaviors, formats, and expectations of each platform (e.g., differentiating TikTok vs. Instagram approaches) • Maintain a strong pulse on trends, audio, creators, and platform updates to inform content creation • Identify opportunities for reactive and real-time content that drives relevance and engagement • Continuously test and evolve content formats based on performance and platform best practices • Partner closely with the Social Media & Influencer Manager to bring campaigns to life through content • Collaborate with cross-functional teams (Merchandising, Design, Brand Marketing) to align on product priorities and storytelling • Organize and maintain content libraries to support ongoing and future needs • Apply performance insights and engagement trends to inform and improve creative output • Contribute ideas that support audience growth, engagement, and brand relevance

• Plan strategic content ideas for social media. • Create scripts, copy, and content focused on engagement, brand authority, and conversion. • Contribute to the development of creative strategies for clients and for iLimit. • Monitor trends, trending formats, and content opportunities. • Organize the content calendar and posting schedule. • Produce content aligned with each brand's positioning. • Collaborate with managers, designers, and the performance team. • Assist in creating content for Instagram, TikTok, Reels, and other platforms. • Ensure consistency, quality, and timely delivery of content.

• Pitch, shoot and edit engaging content across multiple digital and social platforms. • Attend editorial meetings and proactively develop timely, curiosity-driven story ideas aligned with the Amazing America brand content. • Ideate and collaborate in developing new recurring series, franchise concepts, and platform-native formats designed to grow audience and expand the brand. • Confidently lead and host long-form YouTube content, with engaging storytelling, strong on-camera presence and audience retention. • Travel regularly to communities across the country to uncover and report on uniquely American stories. • Capture high-quality video and audio in both studio and field environments, often working independently on location. • Write scripts, interview questions, social copy, and promotional content optimized for platform-specific audiences. • Research and scout locations and interview subjects and obtain all necessary permissions to shoot. • Work with the Publishing Operations/Community Manager to maintain and update the editorial calendar and content pipeline. • Monitor news, cultural trends, and stories from across the country - including Sinclair’s local stations - to identify compelling people, moments, and ideas that can be reimagined through Amazing America’s unique voice and visual style. • Coordinate with other digital teams on collaborative publishing plans. • Review social and digital analytics and translate them into actionable steps to increase engagement and content performance. • Represent the Amazing America brand on camera with authenticity, curiosity, humor, and professionalism.

Role Description We’re now looking for a Content Creator with experience creating social media content for the Czech Republic market, both organic and paid, with a strong focus on performance, storytelling, and continuous improvement of results. - Constant creation and filming of content (UGC and brand-style formats) for social media - Appearing on camera when the content requires it - Ideating concepts, hooks, and viral formats for both organic and paid content - Writing scripts and structuring short-form content pieces - Basic video editing (Reels, TikTok, Shorts) - Adapting trends to the brand universe and performance goals - Continuously iterating based on results (understanding what works and what doesn’t) - Collaborating closely with the paid ads team to test creatives - Participating in creative brainstormings and developing brand narratives Qualifications - Proven experience creating content for yourself or brands - Native Czech speaker - Understanding of the difference between organic content and paid content - Ability to critically analyze your own content (understanding why it performs or not) - Strong communication skills on camera (naturalness > perfection) - Fully autonomous when it comes to filming yourself and organizing your work - Test & learn mindset and results-oriented approach - Storytelling skills - Deep knowledge of TikTok and Instagram - Ability to record content from home Requirements - Nice to have: Experience working with paid media teams - Knowledge of basic performance metrics (CTR, hooks, retention, etc.) - Sensitivity for brand narrative and creative testing