Vera Bradley

• Concept, shoot, and edit high-quality, platform-native content for Instagram, TikTok, and emerging social channels • Translate brand campaigns, product priorities, and cultural moments into compelling, social-first storytelling • Execute against the content calendar with timely, on-brand delivery of assets • Capture content across a variety of environments, including in-office, on-location, and at events or shoots as needed • Create content tailored to the unique behaviors, formats, and expectations of each platform (e.g., differentiating TikTok vs. Instagram approaches) • Maintain a strong pulse on trends, audio, creators, and platform updates to inform content creation • Identify opportunities for reactive and real-time content that drives relevance and engagement • Continuously test and evolve content formats based on performance and platform best practices • Partner closely with the Social Media & Influencer Manager to bring campaigns to life through content • Collaborate with cross-functional teams (Merchandising, Design, Brand Marketing) to align on product priorities and storytelling • Organize and maintain content libraries to support ongoing and future needs • Apply performance insights and engagement trends to inform and improve creative output • Contribute ideas that support audience growth, engagement, and brand relevance