• Own the full creative cycle (research, briefing, production, editing, and analysis) • Analyse and optimise performance — dig into dashboards and design creative tests • Define high-performing creative for German audiences across platforms • Brief and review creator content to ensure it's on-brand and platform-optimised • Bridge external creative partners and internal stakeholders • Contribute to CRO initiatives to make acquisition journeys seamless, engaging, and high-converting

• Lead end-to-end creative development for Paid Social (Meta, TikTok, Snapchat), Google (Demand Gen, Google App Campaigns), CTV, and lifecycle marketing channels from brief through final asset delivery, ensuring all creative is on-brand and optimized for conversion. • Build and maintain a creative review framework that defines who reviews what, at which stage, and against which criteria, creating clarity and consistency across teams. • Advocate for creative quality, going beyond brand guideline compliance to support work that is compelling, differentiated, and built to perform. • Develop a POV on creative volume and testing — how much creative is needed, what should be tested, and what is driving impact vs. generating noise. • Build an annual creative roadmap of themes, priorities, and focus areas that aligns both teams around a shared creative strategy and reduces reactive production. • Analyze creative performance metrics (CTR, CVR, CPA, etc.) to identify effective patterns and surface opportunities for improvement. • Synthesize test results into clear, actionable creative briefs and iteration roadmaps, and communicate findings to stakeholders across both teams. • Identify and implement automation and AI tools across the creative workflow, establishing a clear framework for where and when they should be used vs. where human creative judgment is essential. • Stay ahead of platform-specific creative best practices and emerging formats, and proactively incorporate them into the creative playbook. • Collaborate with media buyers and growth managers to ensure creative is aligned with investment strategy, platform algorithms, and audience targeting.

Role Description At Livewire, we build innovative, effective and scalable gaming media campaigns for the world’s leading brands. As a Senior Media Strategist within the Labs team, you will play a key role in shaping audience-first gaming media strategies that connect brands with gaming audiences across platforms, creators, communities and immersive gaming environments. Leveraging tools such as Gamer.AI, GWI and Livewire’s proprietary Gamer.ID audience intelligence platform, you will identify the most effective audience and media opportunities for each brief across video, creator ecosystems, gamified media and owned gaming environments. You will help brands activate gaming audiences across platforms, devices and media environments through Gamer.ID. This role requires a strong understanding of: - Gaming culture - Audience behaviour - Digital media planning - Gaming-native media - Campaign optimisation You will collaborate cross-functionally with: - Ad Ops - Research & Insights - Partnerships - Strategy teams The role will help translate gameplay behaviour and audience intelligence into modern media planning strategies for global brands and agencies. You will also help educate clients and internal stakeholders on gaming audiences, behavioural targeting, and emerging opportunities across the gaming media ecosystem. The ideal candidate is commercially minded, strategically curious and deeply passionate about media innovation, particularly in a gaming context. They should be comfortable operating in a fast-paced environment, managing multiple RFPs simultaneously while maintaining exceptional attention to detail and strong communication skills. Qualifications - Strong understanding of gaming culture and audience behaviour - Experience in digital media planning and campaign optimisation - Ability to manage multiple RFPs simultaneously - Exceptional attention to detail and strong communication skills Requirements - Develop strategic responses to media RFPs in partnership with Sales and Strategy teams - Build integrated audience and media recommendations using insights from Gamer.AI, GWI, proprietary Gamer.ID gameplay behavioural audiences and additional research sources - Develop audience sequencing strategies across gaming, social, video and immersive environments to maximise engagement and campaign effectiveness - Identify and recommend the most effective media formats, audience strategies and platform opportunities based on client objectives and audience behaviour - Develop media strategies spanning display, video, livestream, VOD, creator amplification, gamified media, high-impact, shoppable formats and Owned Gaming Environments - Collaborate with Ad Ops teams to ensure campaigns are operationally feasible and optimised for performance delivery - Work closely with Research & Insights teams to develop effectiveness frameworks, brand lift studies and post-campaign reporting - Translate gameplay behaviour, audience intelligence and platform opportunities into clear, actionable media planning recommendations and compelling client-facing narratives - Support campaign scoping and planning to ensure proposals align with Livewire’s commercial objectives and profitability targets - Collaborate with Partnerships teams on media integrations involving external publishers, platforms and technology partners - Ensure all campaign recommendations comply with platform policies, media owner guidelines and gaming ecosystem best practices - Contribute proactive strategic opportunities and media innovations outside of active RFP cycles - Maintain a strong understanding of emerging gaming trends, audience behaviours, creator ecosystems, media technologies and platform innovations - Participate in internal RFP reviews and contribute to continuous improvement of strategic processes and media outputs - Present media strategies confidently to internal stakeholders, agencies and clients - Maintain accurate documentation and communication across Asana, Slack and project workflows - Champion Livewire’s gaming media and Gamer.ID audience proposition within the UK market, helping educate agencies and brands on gaming audiences, behavioural targeting and cross-platform gaming media strategies Benefits - Help scale a high-growth business into a global category leader - Remote working, flexible hours, and a commitment to work/life balance - A paid day off for your birthday, every year - Work with leading brands, publishers, and partners across gaming - A high-performance culture with clear structure, autonomy, and support to learn - Monthly virtual team afternoons—designed to connect and have fun

Role Description We are seeking a Monetization Science Strategist to join our Strategy team within the Strategic Pricing and Monetization organization. This role is for a first-principles thinker who is passionate about using data, machine learning, and advanced analytics to solve complex monetization challenges. You will be responsible for pioneering our approach to sophisticated commercial strategies. This includes: - Developing advanced pricing models (such as token-based, API, and consumption-based). - Leveraging predictive analytics (like customer lifetime value and churn models) to help drive overall business impact. This is a unique opportunity to shape the future strategy of how Bentley Systems monetizes from the ground up. What You Bring to The Team - A deep passion for using data and technology to answer hard questions and drive business impact. - Comfort with ambiguity and a proven ability to structure complex problems and develop analytical frameworks to solve them. - A strong desire to work collaboratively and cross-functionally, translating technical concepts for non-technical audiences. - Excellent communication skills to convey complex quantitative insights in a clear and compelling manner to a range of audiences. - A proactive and inventive mindset, with the ability to turn constraints into opportunities. Qualifications - Bachelor’s degree in a quantitative field such as Data Science, Computer Science, Statistics, Economics, or a related discipline. - 5+ years of experience in a data science or quantitative analytics role with a focus on commercial or product strategy. - Strong proficiency in Python or R for data analysis and modeling, and expertise in SQL. - Demonstrated experience with machine learning libraries (e.g., scikit-learn, TensorFlow, PyTorch) and statistical techniques. - Experience in developing and implementing predictive models in a business context. Preferred Qualifications - Master's or PhD degree in a quantitative field. - Experience pricing for SaaS, usage-based products, APIs, or software with AI/ML components. - Experience in a consulting firm or a high-growth tech company, focused on pricing, product strategy, or growth. - Familiarity with our industry (infrastructure engineering software, CAD products) or B2B software. Company Description Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance.