Role Description We are looking for a Digital Marketing Specialist to join our team. This role blends expertise in email marketing, influencer/ambassador, project management, and content coordination to optimize our digital marketing efforts across multiple platforms. The ideal candidate is highly technical, data-driven, and creative, with a strong ability to manage email automation, paid media campaigns, and content strategy. This role requires a detail-oriented, proactive professional who can balance strategy with execution while collaborating across teams to drive results. Key Responsibilities - Email Marketing & Automation: - Build, manage, and optimize email marketing infrastructure. - Set up, test, and maintain automated email campaigns. - Monitor email performance, ensuring deliverability and engagement. - Conduct quarterly deliverability audits and list hygiene. - Develop monetization campaign maps, including repeat purchase and customer engagement campaigns. - Analyze email data, provide insights, and execute split tests to improve performance. - Collaborate with copywriters and designers to produce high-quality email content. - Content Strategy & Coordination: - Develop and execute a content calendar across social media, blogs, and other owned media channels. - Ensure consistency in brand messaging across all platforms. - Work with internal teams and content creators to produce engaging and relevant content. - Integrate customer insights and FAQs into content planning. - Optimize content formats for different channels to maximize reach and engagement. - Manage influencers and deploy monthly content generation campaigns for assets to be used in video ad marketing. - Influencer Ambassador: - Develop and execute a process for curating, categorizing, and evaluating influencers and ambassadors. - Communicate with influencers/ambassadors. - Work with executive team to determine budget and which proposals to proceed with. - Determine and track relevant metrics for evaluating success. Qualifications - 3+ years of experience in digital marketing, including email marketing, paid media buying, and content strategy. - Strong analytical and data-driven mindset to optimize marketing campaigns. - Proven ability to manage email automation, media buying, and content production in a fast-paced environment. - Experience using email marketing platforms (Klaviyo, HubSpot, etc.), media buyer tools (Facebook Ads Manager, Google Ads, Hyros/Triplewhale/Segmetrics), and content management systems. - Excellent written and verbal communication skills with the ability to work cross-functionally. - Highly organized and detail-oriented with the ability to manage multiple projects simultaneously. - Comfortable working remotely and collaborating via Slack, Zoom, and other digital tools. - Able to manage a network of influencers and content creators and coordinate content creation campaigns via text/email/social. - Proficient in Excel (formulas, pivot tables, analysis). - Able to manage scope, duration, cost, resources, and risks of assigned projects. Bonus Skills - Experience with TikTok Ads and other emerging paid media platforms. - Familiarity with customer retention strategies and lifecycle marketing. - Knowledge of conversion rate optimization (CRO) and A/B testing best practices. Benefits - Work remotely with a talented, passionate team. - Be part of a company that values creativity, innovation, and continuous learning. - Opportunity to grow your skills in multiple areas of digital marketing. - A fun, collaborative work environment where having a good time is part of doing great work. - Paid Time Off (Vacation, Sick & Federal Holidays). - Family Leave (Maternity, Paternity). - Work From Home. - Salary Range: $70k-$95k.

• You'll own the digital surface area for three brands (LMN, Greenius, and SingleOps). • The work is meaningful, the budgets are real, and the impact is measurable. • We need someone who's hands-on with the platforms, fluent with the reporting, and proactive enough to spot what's drifting before anyone else does. • This is a senior IC role on a fast-moving demand gen team. If you're the kind of digital marketer who builds their own forecast models, knows their ad platforms intuitively, and gets restless when they don't understand a trend in the data — keep reading. • You'll report to the Sr. Director of Demand Generation and partner closely with Demand Gen Managers (DGMs) running new-logo and customer campaigns across LMN, Greenius, and SingleOps.

Role Description We are seeking a creative and results-driven Digital Marketing Specialist to join our team. In this role, you will be responsible for planning, executing, and optimizing digital marketing campaigns to increase brand awareness, generate leads, and drive business growth. The ideal candidate has experience managing multiple digital channels, analyzing campaign performance, and creating strategies that improve customer engagement and conversions. You will collaborate closely with internal teams to develop marketing initiatives that align with business goals and deliver measurable results. This position requires strong analytical skills, creativity, attention to detail, and the ability to thrive in a fast-paced environment. Key Responsibilities - Develop and execute digital marketing campaigns across multiple platforms - Manage and optimize paid advertising campaigns, including Google Ads and social media ads - Create and schedule engaging content for social media, email marketing, and other digital channels - Monitor campaign performance and provide data-driven recommendations for optimization - Conduct keyword research and implement SEO best practices to improve website visibility - Manage email marketing campaigns, audience segmentation, and automation workflows - Track website traffic, engagement, and conversion metrics using analytics tools - Collaborate with design, sales, and content teams to support marketing initiatives - Stay updated on digital marketing trends, tools, and industry best practices - Assist with brand development and online reputation management Qualifications - Proven experience in Digital Marketing, Performance Marketing, or a similar role - Strong understanding of digital marketing strategies and customer acquisition channels - Experience with platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, or TikTok Ads - Familiarity with SEO, SEM, email marketing, and social media management - Experience using analytics tools such as Google Analytics, Looker Studio, or similar platforms - Strong copywriting and content creation skills - Ability to analyze data and optimize campaigns based on performance metrics - Experience with CRM and marketing automation tools is a plus - Strong organizational and project management skills - Ability to work independently and collaboratively within a team environment Requirements - Experience in B2B, SaaS, or e-commerce marketing environments - Knowledge of graphic design tools such as Canva or Adobe Creative Suite - Experience with marketing automation platforms like HubSpot or Mailchimp - Understanding of conversion rate optimization (CRO) strategies - Bachelor’s degree in Marketing, Communications, Business, or a related field preferred Core Competencies - Creativity and innovation - Analytical thinking and problem-solving - Attention to detail and organization - Communication and collaboration - Adaptability and time management - Results-oriented mindset By applying to this position, we’ll create your Simera Professional Key (SPK) — a unique key that helps you connect with employers, stand out, and secure the right match.

Role Description We’re seeking a hands-on, AI-fluent, data-driven professional to set up, manage, and optimize Helix campaigns and digital positioning. You’ll focus on operational excellence: - Executing campaigns across digital platforms and touchpoints - Ensuring seamless CRM integration - Measuring performance - Advising the marketing & sales teams on refining messaging for Helix’s target audiences and ideal customer profiles (ICPs) based on insights & analytics Key Responsibilities - Omnichannel Campaign Execution - Campaign Management: Set up, launch, and manage campaigns across owned, earned, paid, and social channels—primarily Sanity, LinkedIn, and X. - Platform Operations: Operate directly in CRM (HubSpot) and digital platforms to ensure flawless campaign delivery, partnering with product marketing & sales/business development to merge in-platform insights with strategic positioning and on-the-ground feedback. - Market Intelligence: Monitor media, policy, and competitive trends that shape opportunities with key stakeholders and ICPs. - Infrastructure: Drive innovation in marketing approaches, influencing the marketing tech stack with emerging technologies and platforms that drive customer awareness and adoption. - Performance and Optimization - KPI Tracking: Track, measure, and report on campaign and channel performance, defining marketing ROI to optimize resource allocation. - Strategic Reporting: Build dashboards that translate data into clear insights for leadership and internal teams. - Testing & Refinement: Run A/B tests and recommend optimizations to creative/content leads based on stakeholder and ICP engagement to maximize ROI. - Annual Planning: Advise on setting yearly KPIs, review performance from previous years, and share key learnings to inform long-term strategic planning. - AI-Enabled Operations - Workflow Automation: Use AI tools for reporting, insight generation, and workflow automation, supporting the entire marketing team’s efforts with custom-built, automated solutions and tooling within the company TechStack. - Prompt Engineering: Experiment with prompt engineering and other methods to enhance speed, accuracy, and scalability. - Innovation: Stay ahead of emerging AI tools that strengthen campaign execution and analytics. - Collaboration and Coordination - Cross-Functional Partnership: Partner with the extended marketing team (content, product, partner) as well as Product and Sales to drive maximum engagement with our customers. - Vendor Management: Manage external vendors or freelancers as well as third-party platforms, as needed, to support execution. What Good Looks Like (6-12 Months) - ICP-driven dashboards in place for all priority campaigns. - Two to three significant campaigns launched and optimized with measurable ROI and audience insights. - Digital campaigns and workflows running consistently and effectively, with seamless CRM integration driving engagement and conversion. - A clear link between performance metrics, Helix's core value proposition, and ICP engagement. Qualifications - 4–6 years of experience in digital or integrated marketing with a focus on campaign execution and optimization. - Proven track record setting up and running CRM- and digital-led campaigns, with HubSpot experience strongly preferred. - Strong ability to interpret campaign data, build dashboards, and translate metrics into ICP-specific recommendations. - Hands-on experience with marketing & sales operations tools (Google Analytics, LinkedIn Campaign Manager, Hubspot, SEMrush or other SEO platforms, Hotjar, Zapier, etc.) and ability to work closely with software engineers. - Practical experience using AI tools to streamline reporting, analytics, campaign execution or marketing/sales operations. - A proactive, self-starting mindset with a relentless focus on 'what’s next'; someone who doesn't just manage existing workflows but actively seeks to disrupt and improve them through automation and AI-driven experimentation. Expected Interview Process - Recruiter Screen - Manager Screen/Tech Screen - Onsite - Offer Expected Pay For This Role - Expected Helix Base: $144,000-$190,000 - Expected Helix Discretionary Annual Bonus: 15% of your annual salary - Equity: We offer generous equity at Helix. If you receive a Helix offer your recruiter will book dedicated time with you to educate you on our equity model. Benefits - Comprehensive Health Insurance with Date of Hire eligibility - Above average employer paid premium coverage - 12 weeks Helix Paid Parental Leave option - 401(k) with employer matching of up to 3% and 100% Vesting on the Date of Hire - Comprehensive Well-Being Benefits - Flexible PTO - Remote options for many roles and a home office stipend What To Expect During Your First 90 days - First 30 days: you’ll spend time learning the Helix way, completing training and onboarding for your roles, and getting introduced to your team and relevant stakeholders. - Day 30 - 60: you’ll spend time contributing to projects, deeply familiarizing yourself with team and company processes, and developing a deeper understanding of Helix’s products, services and capabilities. - Day 60 - 90: you’ll build your OKRs with your manager, start to take ownership of projects and initiatives on your team, and begin to demonstrate your impact on the Helix mission. Company Description Helix is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.