Helm + Oar, LLC

Role Description We are looking for a Digital Marketing Specialist to join our team. This role blends expertise in email marketing, influencer/ambassador, project management, and content coordination to optimize our digital marketing efforts across multiple platforms. The ideal candidate is highly technical, data-driven, and creative, with a strong ability to manage email automation, paid media campaigns, and content strategy. This role requires a detail-oriented, proactive professional who can balance strategy with execution while collaborating across teams to drive results. Key Responsibilities - Email Marketing & Automation: - Build, manage, and optimize email marketing infrastructure. - Set up, test, and maintain automated email campaigns. - Monitor email performance, ensuring deliverability and engagement. - Conduct quarterly deliverability audits and list hygiene. - Develop monetization campaign maps, including repeat purchase and customer engagement campaigns. - Analyze email data, provide insights, and execute split tests to improve performance. - Collaborate with copywriters and designers to produce high-quality email content. - Content Strategy & Coordination: - Develop and execute a content calendar across social media, blogs, and other owned media channels. - Ensure consistency in brand messaging across all platforms. - Work with internal teams and content creators to produce engaging and relevant content. - Integrate customer insights and FAQs into content planning. - Optimize content formats for different channels to maximize reach and engagement. - Manage influencers and deploy monthly content generation campaigns for assets to be used in video ad marketing. - Influencer Ambassador: - Develop and execute a process for curating, categorizing, and evaluating influencers and ambassadors. - Communicate with influencers/ambassadors. - Work with executive team to determine budget and which proposals to proceed with. - Determine and track relevant metrics for evaluating success. Qualifications - 3+ years of experience in digital marketing, including email marketing, paid media buying, and content strategy. - Strong analytical and data-driven mindset to optimize marketing campaigns. - Proven ability to manage email automation, media buying, and content production in a fast-paced environment. - Experience using email marketing platforms (Klaviyo, HubSpot, etc.), media buyer tools (Facebook Ads Manager, Google Ads, Hyros/Triplewhale/Segmetrics), and content management systems. - Excellent written and verbal communication skills with the ability to work cross-functionally. - Highly organized and detail-oriented with the ability to manage multiple projects simultaneously. - Comfortable working remotely and collaborating via Slack, Zoom, and other digital tools. - Able to manage a network of influencers and content creators and coordinate content creation campaigns via text/email/social. - Proficient in Excel (formulas, pivot tables, analysis). - Able to manage scope, duration, cost, resources, and risks of assigned projects. Bonus Skills - Experience with TikTok Ads and other emerging paid media platforms. - Familiarity with customer retention strategies and lifecycle marketing. - Knowledge of conversion rate optimization (CRO) and A/B testing best practices. Benefits - Work remotely with a talented, passionate team. - Be part of a company that values creativity, innovation, and continuous learning. - Opportunity to grow your skills in multiple areas of digital marketing. - A fun, collaborative work environment where having a good time is part of doing great work. - Paid Time Off (Vacation, Sick & Federal Holidays). - Family Leave (Maternity, Paternity). - Work From Home. - Salary Range: $70k-$95k.