• Full-Cycle Recruitment & Sourcing Strategy • Conduct deep-dive sessions with customers to clarify requirements • Track response rates and adapt outreach messages • Research and identify talent pools for specific tech stacks • Actively headhunt and source passive talent • Conduct initial HR screens focused on soft skills • Serve as the primary point of contact for candidates • Manage scheduling and logistics of technical interviews • Confirm offer details with direct managers and oversee delivery of offer letters • Guide new hires through system logins and establish communication rules • Perform periodic check-ins with staffed candidates • Maintain a clean and updated ATS/database/CRM

• Manage full-cycle recruiting for Sales Development roles • Source and attract candidates via various channels • Collaborate with hiring managers throughout the recruiting process • Ensure diversity and inclusion strategies in hiring process • Track candidate data and requisition status in ATS

• Own and scale the TikTok Shop affiliate and creator partnership program from the ground up. • Identify creators, managing outreach pipelines, coordinating product gifting, and building partnerships that generate TikTok Shop content and drive sales performance. • Include TikTok paid advertising responsibilities focused on amplifying top-performing creator and affiliate content. • Track affiliate performance, creator engagement, and campaign results. • Work closely with internal marketing and ecommerce teams to support TikTok Shop and creator campaign initiatives. • Stay highly engaged with TikTok culture, trends, content formats, sounds, and creator behaviors driving conversions. • Plan, launch, and manage TikTok advertising campaigns including Spark Ads and In-Feed Ads.

• Serve as the primary IT liaison to Sales, Marketing, Business Development, and Commercial Operations. • Develop and maintain a multi-year commercial technology roadmap aligned to business growth and customer lifecycle strategies. • Translate business objectives into actionable technology initiatives with clear value, feasibility, and change-impact assessments. • Lead enablement and optimization of commercial systems across the lead-to-cash lifecycle. • Partner with Marketing on campaign tools, lead management, scoring, and digital engagement platforms. • Support Sales on opportunity management, forecasting, account planning, territory/quota solutions, and CRM workflows. • Act as the functional owner for Salesforce, driving requirements, backlog prioritization, release planning, and adoption. • Oversee Salesforce integrations with downstream platforms (marketing automation, ERP, PSA, delivery systems). • Facilitate process design, documentation, and optimization for commercial workflows (lead management, pipeline reviews, pricing, quoting, customer management and handoff). • Implement data governance practices that improve reporting, forecasting, and visibility into commercial performance. • Collaborate with Analytics/BI teams to deliver dashboards and insights supporting sales effectiveness and marketing ROI. • Manage and provide direction to architecture and development teams supporting commercial technology platforms, including setting priorities, ensuring alignment to standards, and overseeing quality of technical delivery. • Lead Commercial IT projects and ensure alignment across IT, Sales, Marketing, and Finance stakeholders. • Manage stakeholder communications, expectation setting, and governance structures. • Drive change management, training, and user-adoption activities for new or enhanced commercial technologies. • Provide day-to-day guidance, coaching, and mentoring for 1-3 direct reports (business analysts/architects)