• Develop and execute full-funnel paid search strategies aligned to client goals and KPIs • Own campaign performance across Google Ads, Microsoft Ads, YouTube, Performance Max, Shopping, Display, and remarketing initiatives • Build scalable acquisition strategies focused on CAC, ROAS, LTV, and revenue growth • Identify expansion opportunities across channels, audiences, and funnel stages • Partner with account management and creative teams to align strategy across the broader marketing mix • Manage campaign setup, structure, budgeting, bidding strategies, targeting, and optimization • Conduct deep keyword research, competitor analysis, audience segmentation, and search intent mapping • Continuously test ad copy, landing pages, bidding models, creative assets, and audience strategies • Monitor pacing, performance trends, and efficiency metrics daily • Optimize feeds, Shopping campaigns, and Performance Max initiatives for scale and profitability • Serve as a strategic advisor for assigned client accounts • Present campaign insights, reporting, recommendations, and growth opportunities on client calls • Translate complex performance data into actionable business recommendations • Build strong client relationships through proactive communication and strategic thinking • Analyze campaign performance across platforms including Google Analytics, Looker Studio, Shopify, and attribution tools • Develop data-driven recommendations to improve efficiency and performance • Report on core KPIs including ROAS, CPA, MER, CAC, conversion rate, revenue, and pipeline impact • Collaborate with internal teams to improve tracking, attribution, and reporting accuracy • Mentor junior team members and contribute to internal knowledge sharing • Collaborate cross-functionally with paid social, creative, lifecycle, SEO, and strategy teams • Share learnings, testing insights, and best practices internally • Help improve internal processes, SOPs, and campaign frameworks

Role Description Wir glauben, dass Influencer Marketing mehr ist als Reichweite – nämlich ein echter Performance- und Wachstumskanal. Du willst nicht nur Kampagnen steuern, sondern ein Unternehmen mit aufbauen? Bei VISCA arbeitest du direkt mit dem Gründer zusammen — als Führungspersönlichkeit, die mitdenkt, mitentscheidet und mitgestaltet. Du übernimmst Verantwortung für Kunden, Team und Wachstum und trägst maßgeblich zur Unternehmensentwicklung bei. - Führung & Team: - Du führst dein Team durch Klarheit und setzt die richtigen Prioritäten. - Du entwickelst dein Team fachlich wie persönlich, gibst ehrliches Feedback und schaffst ein Umfeld, in dem Eigenverantwortung aktiv gelebt wird. - Du bist zentrale Ansprechperson für Kunden sowie das Team mit dem Anspruch, Verlässlichkeit und Orientierung zu geben. - Unternehmerischer Aufbau: - Du arbeitest eng mit dem Gründer am weiteren Aufbau von VISCA auf Augenhöhe, mit echter Mitsprache. - Du entwickelst Strukturen und Prozesse, die nachhaltiges Wachstum ermöglichen. - Die Rolle ist bewusst langfristig angelegt mit der Perspektive, Mitglied der Geschäftsleitung zu werden und Ownership am Unternehmen zu übernehmen. - Kunden & Performance: - Du führst anspruchsvolle Kundenbeziehungen eigenständig, strategisch, auf Augenhöhe und mit echtem Business-Verständnis. - Du verbindest Performance-Ziele mit den Wachstumszielen deiner Kunden und verantwortest KPIs wie ROAS, CPA und Revenue. - Du erkennst Potenziale frühzeitig und entwickelst Bestandskunden aktiv weiter. Qualifications - Mehrjährige Erfahrung im Influencer Marketing, Performance Marketing oder Creator Marketing idealerweise im Agentur-, D2C- oder E-Commerce-Umfeld - Langjährige Führungserfahrung, inklusive dem Aufbau und der Weiterentwicklung von Teams - Fundierte Management-Kenntnisse: Du steuerst Prioritäten, Ressourcen und Strukturen mit dem Blick fürs Große - Du managst anspruchsvolle Kundenbeziehungen souverän und kommunizierst sicher auf Entscheider- und Geschäftsführungsebene - Du denkst unternehmerisch und hast ein gutes Verständnis für Performance-KPIs wie ROAS, CPA und Revenue - Du setzt KI-Tools aktiv zur Effizienzsteigerung ein - Sehr gute Deutsch- und Englischkenntnisse Benefits - Flexibles Arbeiten & Vertrauen: Remote-first Setup mit hoher Eigenverantwortung – arbeite so, wie du am produktivsten bist - Mehr als eine Brand: Abwechslung und Vielfalt sind bei uns garantiert – durch unser Agentur-Setup mit mehreren Brands entwickelst du dich kontinuierlich weiter - Wachstum & Mitgestaltung: Du baust VISCA aktiv mit auf, bringst eigene Ideen ein und entwickelst dich mit dem Wachstum in die Rolle, die zu dir passt - Sichtbarer Impact: Deine Arbeit hat direkten Einfluss – du siehst konkret, wie deine Kampagnen Performance treiben und Ergebnisse liefern

• Manage high-budget acquisition campaigns across Google Ads and Bing • Own performance across your portfolio: lead volume, quality, revenue, and margin • Analyze campaign performance and identify where to improve efficiency and scale • Run structured experiments: keywords, bidding strategies, account structure, landing pages • Collaborate with Sales, Operations, and internal teams to improve the full acquisition funnel • Continuously challenge and refine existing strategies

Title: Sr. Growth Marketing Manager, Paid Social Location: Mountain View, CA, US About EarnIn As one of the first pioneers of earned wage access, our passion at EarnIn is building products that deliver real-time financial flexibility for those with the unique needs of living paycheck to paycheck. Our community members access their earnings as they earn them, with options to spend, save, and grow their money without mandatory fees, interest rates, or credit checks. We’re fortunate to have an incredibly experienced leadership team, combined with world-class funding partners like A16Z, Matrix Partners, DST, Ribbit Capital, and a very healthy core business with a tremendous runway. We’re growing fast and are excited to continue bringing world-class talent onboard to help shape the next chapter of our growth journey. Position Summary: As a Senior Growth Marketing Manager of Paid Social, you will play a critical role in driving acquisition by executing, testing, and optimizing marketing campaigns across paid social (Meta, TikTok, Reddit, Snap, etc.) and programmatic channels. You will work closely with cross-functional teams, including Analytics, Creative, and Product, to develop comprehensive tests and accelerate growth. You will also own and evolve our paid social AI workflows and insight reporting. The ideal candidate will have a strong understanding of mobile attribution and incrementality testing, and a track record of building robust experimentation roadmaps. The US base salary range for this full-time position is $162,849 - $199,037 + equity + benefits. Our salary ranges are determined by role, level, and location. This is a hybrid position in Mountain View, requiring in-office work 2 days a week. What You'll Do: - Optimize marketing through data: Leverage data and insights to continuously refine campaigns, test new channels, and optimize creative performance, ensuring marketing strategies are effective in driving incremental growth. - Lead experimentation and measurement: Develop, prioritize, and execute initiatives to drive new user acquisition, with a focus on creating structured measurement frameworks. - Plan and manage new product testing: Oversee campaign execution, forecasts, and growth experiments in collaboration with cross-functional teams to meet efficiency and conversion targets for new product launches. - Collaborate cross-functionally: Work closely with Analytics, Creative, and Product teams to ensure alignment of marketing efforts with business goals and objectives. - Drive creative testing and insights: Partner with Creative to develop and test ad concepts, maintain a structured creative learning agenda, and scale winning formats across channels. - Accelerate agentic workflows: Iterate on AI workflows to surface performance insights faster. Experience with creating agents/sub-agents is a strong plus. What We're Looking For: - 4+ years of experience in growth marketing, with 7+ years of hands-on experience in B2C growth marketing for a mobile-first company. - Proven experience in executing and optimizing campaigns across Paid Social and Programmatic channels. - Strong analytical skills (incrementality testing, MMM, marginal CAC, etc.) with the ability to interpret data and make informed decisions to improve performance. - Deep experience with mobile attribution and MMPs. - Ability to balance strategic thinking with hands-on execution. - Collaborative mindset and ability to work across teams to align efforts and achieve shared goals. - Adept at presenting performance insights and strategies to cross-functional teams and senior leadership. - A proactive, self-driven attitude to constantly test ideas and build new processes. - A genuine interest in helping build a financial system that works for everyone. #LI-Hybrid At EarnIn, we believe that the best way to build a financial system that works for everyday people is by hiring a team that represents our diverse community. Our team is diverse not only in background and experience but also in perspective. We celebrate our diversity and strive to create a culture of belonging. EarnIn does not unlawfully discriminate based on race, color, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, registered domestic partner status, sexual orientation, genetic information, or any other basis protected by local, state, or federal laws. EarnIn is an E-Verify participant. EarnIn does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or HR team.