Role Description Genesis is looking for a remote-based Social Media Manager who’s native to the platforms and AI-native in their creative process. You’ll be the engine behind our presence across TikTok, Instagram, YouTube Shorts, and beyond — using every AI-powered production and design tool available to make it travel further and hit harder than a traditional one-person content team ever could. What You'd Do: - Design at Scale With AI - Use Canva AI — Magic Design, Magic Write, text-to-image, and Brand Kit to produce on-brand graphics, carousels, educational posts, and campaign assets faster than any traditional design workflow. - Build and maintain a Canva Brand Kit for Genesis so every visual asset — from Instagram Stories to LinkedIn headers — is consistent, professional, and instantly reproducible. - Utilize Adobe Firefly and Adobe Express for AI-generated imagery, text effects, and rapid asset creation that doesn’t require a full Creative Cloud subscription or a dedicated designer. - Employ Figma AI for content templates, visual systems, and design specs that keep the brand tight across every platform and format. - Build and Design With AI - Use Replit AI to design and prototype lightweight web-based content assets — custom landing pages for campaigns, interactive patient education tools, shareable microsites, and branded digital experiences — without needing a dedicated developer or agency. - Build simple branded web assets that live beyond the feed: a “meet the surgeons” page, a campaign hub, a patient story gallery — things that extend the Genesis content universe past what Instagram and TikTok can hold. - Produce and Edit Video With AI - Utilize CapCut AI for rapid short-form video editing, auto-captions, and trend-native formats built for TikTok and Reels. - Use Runway for AI video generation, background removal, and visual effects that elevate raw clinical footage. - Employ HeyGen or Descript for AI voiceover, talking-head video creation, and transcript-based editing that makes long surgeon interviews instantly clippable. - Utilize Opus Clip or similar tools to automatically identify the best moments from long-form content and turn them into short-form clips. - Own the Channel Strategy - Run Instagram, TikTok, YouTube Shorts, Facebook, and LinkedIn with a clear, platform-native growth strategy for each. - Use AI scheduling and analytics tools — Buffer AI, Later, or Metricool — to post smarter, not just more. - Understand why something works on TikTok versus Reels versus Shorts — and engineer content accordingly. - Build Repeatable Systems - Develop AI-assisted production workflows so the content operation scales as the practice does. - Build template libraries, prompt libraries, and editorial calendars that make great content reproducible — not just occasional. - Track what’s working with analytics and refine your approach continuously. - Engage the Community - Respond to comments, build a following, and make Genesis a brand people in Chicago actually want to follow. - Experiment constantly — new tools, new formats, new trends; if you have a pitch, we want to hear it. Qualifications - High School graduate or GED required. - College or vocational training a plus. - Fluent in the AI creative stack: Canva AI, Replit, Runway, CapCut AI, Descript, Adobe Firefly. - Ability to build lightweight web assets with Replit AI. - Platform fluency, understanding hooks, retention curves, algorithmic triggers, and optimal timing. - Systems builder who creates reproducible workflows. - Hungry for a ground-floor opportunity to build a real audience for a brand. - Language: English (fluent/native). Requirements - Shift availability: Day Shift (Required). Benefits - Competitive salary for an early-career content role. - Real creative autonomy — no generic health tips, no 47-step approval chains. - Access to a clinical environment most content creators will never get inside. - Subscriptions and budget for the AI tools you need to do the job right. - A brand with an actual mission that makes the content matter. - Room to grow as the practice and Foundation scale.

• Build and launch Sky's social media presence in Brazil from the ground up, owning our social media and community channels and developing a locally relevant content strategy that reflects Brazilian culture and trends • Build and nurture Sky's Brazilian community - engaging players daily, fostering connection, and growing our local fanbase • Identify, recruit, and manage relationships with Brazilian creators and influencers, from micro to mid-tier, across gaming, art, and lifestyle verticals • Collaborate with our global performance marketing team to support UA campaigns with locally resonant creative assets • Partner with the Brand Marketing Manager and the broader team to plan and execute activations around key seasonal moments • Attend and represent Sky at local fandom and gaming events (ComicCon Brazil, Anime Friends) as the brand's on-the-ground ambassador • Report on community sentiment, engagement metrics, and growth signals, feeding insights back to the global team

• You are responsible for the strategic planning and operational execution of our social media channels, with a focus on Meta (Instagram & Facebook - organic), TikTok and Pinterest • You will create, plan and publish engaging content that excites our target audience and authentically represents our brand • You will develop creative content formats and campaigns that activate our community and increase engagement • Performance analysis of our social media activities is part of your role – you track relevant KPIs and derive optimization measures • You are the heart of our community: you respond to direct messages, reply to comments and maintain active dialogue with our followers • By actively commenting, liking and reposting you strengthen ties with our equestrian community and foster a lively, positive atmosphere • You will develop and implement an influencer marketing strategy for the equestrian sector to raise brand awareness and reach our target audience • You identify relevant influencers and Key Opinion Leaders (KOL) in the equestrian world—such as veterinarians, riding coaches or farriers—who fit our brand, connect with them and negotiate collaborations • Managing existing influencer relationships and building a network of new top influencers and KOLs in the equestrian field are core responsibilities • You create campaign concepts and briefs for influencers and KOLs to communicate our messages and objectives effectively • You will further develop our influencer affiliate program to automate processes and expand the community • You manage content creators for user-generated content (UGC) and lifestyle content to generate authentic and diverse material for our channels • Coordinating product tests, shoots and content productions with creators is part of your responsibilities • You develop and manage sponsorship programs for riding clubs to make Horze tangible for customers beyond the digital realm and in everyday stable life • Organizing activities and events in cooperation with influencers, KOLs and the equestrian community strengthens our brand presence and fosters community engagement

• Content Creation: Du erstellst fesselnde Reels, Stories und Posts für unsere Kanäle (Instagram, TikTok, LinkedIn). • Agentur-Support: Du unterstützt uns bei Social-Media-Konzepten für unsere Agenturkunden in Osnabrück. • Brand Building: Du hilfst dabei, die "Customer Journey" visuell zu begleiten – vom ersten Dating-Foto bis zur Hochzeit. • Performance-Check: Du analysierst, was klickt und optimierst unsere Strategie basierend auf Daten.