- Achieve growth and hit sales targets by successfully managing the sales team - Design and implement a strategic business plan that expands company’s customer base and ensure it’s strong presence - Own recruiting, objectives setting, coaching and performance monitoring of sales executives - Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs - Present sales, revenue and expenses reports and realistic forecasts to the management team - Identify emerging markets and market shifts while being fully aware of new products and competition status

• Execute impactful promotions for accounts in the On Premise (bars/restaurants) and Off Premise (grocery & liquor stores), sampling events, and festivals • Improve conditions and merchandise accounts by building displays, resetting coolers and • Displaying point of sale items to increase visibility of our brands • Conduct waitstaff & bartender education sessions to drive brand awareness and volume in accounts • Learn about the Boston Beer Company portfolio, selling process, 3-tier system and sales within the alcoholic beverage industry

• Guide, coach, and develop Regional Sales Managers in the South of the UK. • Execute the global and UK Independent strategy. • Build store culture and drive retail excellence. • Strengthen partnerships with independent retailers. • Deliver against defined global and UK Independent plans. • Provide clear guidance and support with store visits and retailer relationships. • Ensure consistent delivery of Jellycat standards across RSM territories. • Partner with Head of Independents and Team Leads for aligned execution. • Champion retail culture across independent partners. • Support RSMs with in-store coaching on visual merchandising and storytelling. • Review store execution and give actionable feedback. • Strengthen relationships with independent retailers.

Role Description Are you a high-performing sales professional who thrives on autonomy, relationships, and results? Do you want full ownership of a territory where your effort directly drives growth and earnings? If you’re energized by new opportunities and strategic account development this role is for you. We are hiring a Regional Sales Manager (RSM) to grow our Northeast USA territory. This is a sole contributor position with end-to-end responsibility for sales performance across a large, high-potential region. As Regional Sales Manager, you’ll be responsible for growing sales and strengthening LUMINOR’s presence across your territory by: - Owning and executing the sales strategy for the Northeast USA region - Building strong, long-term relationships with existing customers and key accounts - Identifying, prospecting, and developing new key accounts aligned with company strategy - Analyzing sales programs and market trends to uncover growth opportunities - Collaborating closely with internal teams to ensure seamless execution and communication - Attending trade shows and delivering accurate, engaging product demonstrations - Providing sales plans, forecasts, reports, and insights to support decision-making Territory includes: IL, IN, MI, OH, PA, NY, VT, ME, NH, MA, RI, CT, NJ, DE, MD Qualifications - 5–10 years of progressive sales experience (B2B preferred) - Strong communication skills with excellent business acumen - Proven relationship-building skills with both internal and external stakeholders - Strong working knowledge Microsoft Office, especially Excel - Excited to travel 50%+ - Valid passport, driver’s license, and eligibility for cross-border travel, and no criminal record - Residence near the territory and a major airport Requirements - Post-secondary education in Business, Engineering, or a related field (Nice to Have) - Key account management experience (B2B wholesale, contractor, or OEM) (Nice to Have) - Water industry experience (filtration, plumbing, pumps, etc.) (Nice to Have) - Proven success managing and growing a sales territory (Nice to Have) - Strong “hunter and farmer” mindset (Nice to Have) - WQA certification (Nice to Have) - Nexus membership (Nice to Have) Benefits - Competitive compensation starting at $100,000 - Monthly commission payments beginning at hire - Vehicle allowance - Extended medical benefits and insurance - RRSP program - Clear opportunities for professional growth and career development - A values‑driven culture focused on innovation, integrity, and sustainability