Role Description This role is for someone who can help manage Facebook and Instagram lead-generation campaigns, improve campaign performance, think through creative angles, protect lead quality, and communicate clearly with the team. This is not just a “boost posts and check CPL” role. You need to understand campaign setup, lead forms, creative testing, optimization, reporting, and what happens after a lead comes in. The Mission: Help NEW ERA deliver better campaign results for painting contractors. That means: - Leads are being generated. - Lead quality is being watched. - Campaigns are being reviewed consistently. - Creative angles are being tested. - Client feedback is being used. - Changes are being documented. - Updates are clear. - Issues are escalated before they become bigger problems. Your job is to help make the paid ads side of the business cleaner, sharper, and more reliable. What You Will Own: You will help with: - Creating, launching, and managing Meta ad campaigns. - Setting up Facebook lead forms. - Reviewing campaign performance. - Optimizing ads based on data, lead quality, and client feedback. - Testing new ad creatives, hooks, angles, and copy. - Reviewing CTR, link CTR, CPM, CPL, booked appointments, and lead quality. - Helping identify why campaigns are underperforming. - Documenting campaign changes and test results. - Sending or preparing weekly/biweekly Loom updates. - Communicating campaign issues, ideas, and next actions clearly. - Working with the creative team to request or improve ad assets. - Helping maintain campaign logs, reports, and optimization notes. The internal role package for this position already includes campaign setup, lead-form QA, routing/tracking checks, launch QA, optimization cadence, lead-quality troubleshooting, creative angle iteration, AI-assisted creative workflow, campaign logs, Loom updates, and escalation expectations. What Good Media Buying Looks Like Here: Good media buying at NEW ERA is not just low CPL. A campaign with cheap leads but poor booked appointments is not a win. A campaign with higher CPL but better estimate quality may be more valuable. You need to think beyond surface-level metrics. We care about: - ROAS - CPA - Cost per booked estimate - ABR % - CPL - Lead quality - No-shows - Spam or bad-fit leads - Client feedback - Creative fatigue - Downstream business results where available Your job is to help us understand what is actually happening, not just what the ad dashboard says. What Success Looks Like: - First 30 Days: You understand our clients, offer, campaign structure, SOPs, and quality standards. You can review accounts, identify obvious issues, help with campaign QA, and document what you’re seeing. You complete supervised campaign setup or optimization work. You send a practice Loom or written update for review. - First 60 Days: You can help manage 2–4 accounts with review. You understand our optimization cadence. You can identify lead-quality issues, recommend form/copy/creative changes, and document your work clearly. You are no longer waiting to be told every small next step. - First 90 Days: If you are performing well, you can help manage 4–6 accounts more independently. You are reviewing campaigns consistently, documenting changes, communicating clearly, and escalating issues when needed. The manager can trust you with routine campaign work. Optimization Cadence: You should be comfortable reviewing campaigns on a schedule. Our general cadence: - Testing accounts: review every 2–4 days - Stable/optimized accounts: review every 3–5 days - Urgent lead quality, tracking, or routing issues: escalate immediately This does not mean changing campaigns randomly. It means reviewing the right data, making smart decisions, and documenting what changed. Tools You May Work With: You do not need to be an expert in every tool, but you should be comfortable learning and working inside tools like: - Meta Ads Manager - Meta Business Suite - Facebook Lead Forms - ClickUp - Google Sheets - Loom - Canva - CapCut or basic editing tools - GoHighLevel or other client CRMs - Zapier or lead routing tools - ChatGPT / Claude for creative research, hooks, ideas, and draft support Our existing Media Buyer SOP also references Ads Manager review, performance tracking, A/B tests, client feedback, weekly/biweekly updates, and end-of-day feedback as part of the working rhythm. Qualifications - You have experience running Meta/Facebook lead-generation campaigns. - You understand Facebook lead forms and how form quality affects lead quality. - You can explain what you check when a campaign is underperforming. - You know that low CPL is not always the final answer. - You can think through booked appointments, lead quality, client feedback, and creative fatigue. - You can create or suggest new concepts, hooks, angles, offers, and ad copy ideas. - You can work with creative assets and give useful feedback. - You can document changes clearly. - You can send clear Loom or written updates. - You are organized and consistent. - You can take feedback without ego. - You want long-term work with a focused agency. Requirements - This is probably not the right role if you only care about getting the cheapest CPL. - You cannot explain how you launch or QA a campaign. - You do not understand lead quality. - You ignore client feedback. - You make campaign changes without documenting them. - You need constant hand-holding. - You are only looking for a basic VA/admin role. - You do not like reporting, documentation, or accountability. - You cannot communicate clearly in writing or Loom. - You say you are a “media buyer” but cannot explain the last campaign you actually managed. Bonus Experience - Bonus points if you have experience with: - Painting contractors - Home improvement businesses - Local service businesses - Appointment-based lead generation - Facebook lead forms - GoHighLevel / CRM workflows - Zapier / lead routing - Client Loom updates - Static/photo ad creatives - Short-form ad creative strategy - AI-assisted creative research - Agentic OS/assisted systems Benefits - Long-term remote contractor opportunity - Work inside a niche-focused agency - Clear SOPs, training, and expectations - Consistent feedback - Opportunity to grow into more account ownership over time - A team that cares about results, not just activity - Exposure to campaign strategy, creative strategy, reporting, and client delivery Hiring Process - Application Review - Culture Survey Index Survey - Tool / Experience Screen - Media Buying Work Sample - Technical Media Buying Interview - Practical Campaign Scenario - Final Founder Interview - Reference Check - Offer The Application At the top of your application, write: PAINT Then include: - Your Meta/Facebook ads experience. - Examples of campaigns you have managed, if available. - Industries or niches you have worked with. - Monthly ad spend or number of accounts managed. - Your experience with lead forms, routing, tracking, or CRMs. - How you diagnose low-quality leads. - How you come up with creative angles or ad tests. - Tools you have used. - Your expected monthly compensation in USD. - Your availability and time zone. Generic applications will not pass. If you have campaign examples, screenshots, Looms, reports, or case studies, include them. Compensation Remote contractor role to start. Compensation depends on experience, country, availability, communication ability, Meta ads experience, creative strategy ability, and how independently you can manage campaign work. We are open to training the right person, but this is not a pure beginner role. If you already have strong Meta lead-gen experience, there is room to grow into more account ownership. Final Note If you are the right person for this role, show us how you think. Do not just say you know Facebook ads. Show us what you have managed. Show us how you diagnose problems. Show us how you improve results. Show us that you understand media buying is about more than cheap leads.

• Overhaul our existing customer communications, including our CRM, email, SMS, and in-app copy. • Take messaging from functional and direct to value-additive and relationship-driven. • Work closely with our Product, Design, Growth, and Customer Insights team to build trust and engagement. • Drive customer growth and brand affinity through producing other creative organic content as tone of voice takes shape.

• Overhauling existing customer communications including CRM, email, SMS, and in-app copy • Crafting messaging from functional to value-additive and relationship-driven • Collaborating with Product, Design, Growth, and Customer Insights teams to build trust and engagement • Driving customer growth and building brand affinity through producing creative organic content

• Overhauling existing customer communications, including CRM, email, SMS, and in-app copy • Taking messaging from functional and direct to value-additive and relationship-driven • Working closely with Product, Design, Growth, and Customer Insights teams • Driving customer growth and building brand affinity through producing creative organic content