• WM Partners is seeking a Commercial Director who embodies the spirit of a builder, an innovator, and a brand champion—someone who not only knows how to scale consumer brands, but who lives the values behind them. • Reporting directly to Michael Marquis, Executive Managing Director, this leader will architect the commercial capabilities required to unlock value across the entire portfolio. • This role is not for someone who wants to operate within rigid boundaries or traditional corporate structures. • You will define how WM Partners drives growth—through digital marketing excellence, brand development, consumer insight, performance analytics, agency optimization, and commercial readiness for both current brands and future acquisitions. • Build and institutionalize nimble, entrepreneurial commercial capabilities that elevate all portfolio companies. • Design playbooks, frameworks, and systems that teams can adopt quickly—even with limited resources or emerging infrastructure. • Diagnose commercial gaps and deploy practical, high-impact solutions that drive immediate and sustained value. • Lead brand identity, position, and growth strategy development, ensuring alignment with consumer needs and authentic wellness values. • Ensure each brand has a clear, differentiated, emotionally resonant story—one that team members themselves believe and embody. • Shape omnichannel growth strategies (DTC, Amazon, retail, international). • Establish world-class digital performance systems across paid media, CRM, lifecycle marketing, content, and eCommerce optimization. • Champion data-driven decision-making, KPI development, and real-time performance dashboards. • Build robust consumer insight capabilities—segmentation, journey mapping, research, and analytics. • Translate consumer data into breakthrough creative strategy, product positioning, and marketing activation. • Source and evaluate best-fit agencies for digital, creative, brand, research, and commercial operations. • Hold partners accountable to results—not activity—and ensure excellent ROI. • Create standardized KPI frameworks adopted by all portfolio brands. • Develop dashboards that enable predictive insight, early risk detection, and consistent value-creation focus. • Lead the commercial diligence workstream during acquisitions, including assessment of brand strength, consumer traction, digital maturity, marketing efficiency, and operational scalability. • Identify value-creation levers and risks with a builder’s, not a banker’s, mindset. • Inspire portfolio leaders with contagious energy, optimism, creativity, and belief in what our brands can become. • Ask bold, unconventional questions that challenge assumptions. • Model the culture WMP is choosing to build: courageous, entrepreneurial, collaborative, and purpose-driven.

• Serve as email lead on several complex client accounts — developing and explaining email strategy, communicating with the client, setting content calendars and goals, writing compelling emails, managing client approvals, executing email production, analyzing results, and optimizing based on performance and client feedback • Manage employees and managers, if needed, within the department and contribute to making improvements to the department. That includes conducting reviews, being responsible for employees’ development, making recommendations about raises/promotions, discipline, etc. • Provide input and advice on management related matters, including creating and amending processes, maximizing efficiency across the team, and more • Build creative data-informed email strategies that generate strong results in rapid response moments, while also setting programs up for long-term success — coming up with “out of the box” ideas to set programs apart • Help direct reports build their own experience contributing to or managing account strategy • Regularly work independently while also helping provide support across the team, sharing best practices with direct reports and the wider team, while helping with coverage as needed • Ensure all content is rooted in the authentic and honest voice of the client, and that each program is unique to each client • Use email CRMs and online platforms to produce emails and track results • Develop and deliver professional reports, projections, and memos for clients • Regularly A/B test topics and tactics across clients, while remaining on top of digital trends and tools, ensuring we are proactive in innovating for our clients • Effectively manage client communication and expectations across multiple programs • Work collaboratively with company leadership, strategists, other managers, and members of the paid media, measurement and analytics, and content teams to develop holistic strategies to maximize results across clients • Help lead the team’s work to integrate new technology into workflows • Proofread and help fact check content before it goes to the client or to supporters • Brainstorm creative email ideas for clients and contribute to a collaborative team culture • Regularly work independently while also helping provide support across the team, sharing best practices and helping with coverage as needed • Respond to news in real-time as needed, by drafting and producing rapid messages in response to fast-breaking news • Perform additional responsibilities as requested

Title: Associate Director of Annual Giving Location: Chapel Hill, NC, United States Hybrid Full-time/Permanent Job Description: A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation's top public universities. Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn. One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community. University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance. Primary Purpose of Organizational Unit University Development's purpose is to support the mission of the university by raising private resources to enhance financial support for students, faculty, programs, and facilities. University Development provides leadership and centralized services to all development offices throughout the University, serving as a focal point for annual giving, application development and IT support; campaign management; constituent programs; corporate and foundation relations; donor relations; gift planning; gift services; industry relations; marketing/communications; parents giving; principal gifts; prospect management, research and analytics; regional programs; scholarships and student aid; talent management; university events; and volunteer engagement. Carolina Development is proud of its donor-centered philosophy, pursuing activities that always respect the interests and intentions of the donor as well as the University. The organization's collaborative nature is a critical component to fulfilling our mission of raising private funds to benefit the university. We welcome applicants from all backgrounds and transferable skills! Position Summary This position may be eligible for a hybrid work arrangement that may include a partially remote work location, consistent with System Office policy. UNC Chapel Hill employees are generally required to reside within a reasonable commuting distance of their assigned duty station. Reporting to the Director of Annual Giving, the Associate Director of Annual Giving, Direct Marketing for Schools and Units will plan and implement the overall strategy for annual giving programs for a portfolio of UNC schools and units and provide strategic support and project management on as needed basis for additional UNC Schools and Units. This position will work primarily with professional schools on campus. The Associate Director will contribute and implement an overall outreach strategy to renew, retain, and acquire donors through direct marketing strategies as needed to support school and unit annual giving programs. The Associate Director will serve as a subject matter expert on the direct marketing industry and provide consultation to the schools and units. This position also plays an essential role in implementing pan-Carolina annual giving strategies including GiveUNC - Carolina's annual day of giving. Minimum Education and Experience Requirements Minimum of a bachelor's degree required (or foreign degree equivalent) with related experience. For positions with responsibility for direct solicitation of gifts and funds, a minimum of 1 year of professional-level, direct solicitation/fundraising experience is required. Required Qualifications, Competencies, and Experience Must be knowledgeable of strategies that will target annual giving prospects, alumni and donors for the schools/units and will focus on the outreach strategy to acquire, renew/retain, reactivate and upgrade donors as well as stewardship of annual donors. Must have the ability to establish strong and positive working relationships within University Development and with colleagues, donors and contacts campus-wide. The ability to independently communicate complex topics to both internal and external individuals is essential. Preferred Qualifications, Competencies, and Experience Experience using design tools, including Adobe Premier products, is preferred. Experience with Salesforce Marketing Cloud and Blackbaud CRM preferred. A minimum of five years' experience in Direct Marketing and higher education experience is preferred

• Support the Director of Student Success in developing and implementing a comprehensive Student Success Program • Career coaching oversight and coordination of career pathways, diploma planning, and early college credit programs • Manage daily operations of the Student Success Team • Supervise staff and lead initiatives supporting student engagement, graduation readiness, and college and career transitions • Lead the implementation and monitoring of individualized Career Pathway Plans • Guide students and families in understanding diploma options • Coordinate student enrollment in concurrent credit and dual enrollment programs • Monitor student progress in career-aligned pathways • Provide training and support to staff on career advising and readiness standards • Develop college and career readiness resources