Role Description Own Amazon PPC for growing US brands. Real budgets. Clear goals. Full ownership. We're looking for a Senior Amazon PPC Specialist. This is not a “keep the account ticking over” kind of PPC role. We’re looking for someone who genuinely understands how Amazon advertising works at a deeper level — someone who thinks strategically about: - Campaign structure - Keyword intent - Placement strategy - Market share - Organic rank influence - Profitability - Scaling opportunities across an entire catalogue You’ll be responsible for managing and evolving advanced PPC structures across multiple brands, product categories, and seasonal product lines in the US market. In this role, you will: - Build, manage and continuously evolve advanced Amazon PPC structures across multiple brands and product categories - Own full-funnel advertising strategy across Sponsored Products, Sponsored Brands, Sponsored Display, video campaigns, and emerging Amazon ad formats - Develop proactive testing strategies around placements, keyword segmentation, search intent, campaign isolation, harvesting structures, and scaling approaches - Analyse performance trends across entire product portfolios — not just individual campaigns — to identify where we’re underinvesting, overspending, or missing market share opportunities - Lead PPC strategy for new product launches, seasonal pushes, inventory sell-through campaigns, and ranking-focused initiatives - Monitor how paid performance impacts organic ranking and continuously optimise for both profitability and long-term account growth - Refine campaign architecture and naming conventions to improve scalability, reporting clarity, and optimisation efficiency across a growing catalogue - Bring new ideas, trends, and best practices to the business regularly — especially around evolving Amazon placements, AI-driven search behaviour, Rufus, video ads, and changing shopper behaviour - Work closely with listings, creative, and account management to align advertising strategy with conversion rate optimisation and catalogue growth - Report on performance with clear commercial thinking — not just data, but what actions should happen next and why Qualifications - Strong hands-on Amazon PPC experience managing complex accounts independently - Experience managing advertising across multiple products, variations, or brands simultaneously — not just a handful of hero SKUs - Proven ability to structure and optimise campaigns strategically, not just maintain them operationally - Deep understanding of how PPC influences organic rank, keyword indexing, and long-term catalogue growth - Strong commercial judgment around scaling, profitability, TACoS management, and market share opportunities - Experience testing and refining campaign structures based on performance data and changing Amazon trends - Confidence working across seasonal products, different niches, and shifting demand patterns - Ability to identify opportunities proactively and bring ideas forward independently - Strong analytical thinking paired with strong execution - Experience staying current with Amazon advertising updates, evolving best practices, and new campaign types - Comfortable managing 20–50 actively advertised SKUs simultaneously across different categories and seasonal cycles Requirements - Experience with Helium 10, Scale Insights, Bidx, or similar tools - Familiarity with DSP - Experience in competitive or seasonal niches - Basic understanding of listing optimisation and A+ content - Familiarity with Rufus, AI-driven Amazon search changes, and evolving shopper behaviour trends - Experience with advanced video campaign optimisation - Experience managing PPC for brands doing $10M+ annual revenue - Experience working both in-house and within an Amazon agency environment - Strong understanding of advanced campaign segmentation and scaling strategies - Experience with video campaigns and newer Amazon ad placements - Experience balancing growth and profitability across larger SKU catalogues - Evidence of proactive testing, experimentation, and strategic thinking — not just account maintenance - Ability to explain not only what changes to make, but why they matter commercially Benefits - $3,000 – $4,000 per month* - Full-time | Fully remote - 30 days paid holiday - Sick leave on request *Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

• Own the bottom of the funnel, capturing high-intent demand via Google Search to drive a qualified pipeline (SQLs). • Manage the strategy for Dynamic Search Ads (DSA) to capture long-tail traffic across thousands of property listings. • Implement dynamic ad customizers to inject real-time data into ad copy and increase CTR and urgency. • Build and maintain a granular structure that isolates high-value keywords. • Execute daily/weekly Search Query Reports (SQRs) and aggressively build negative keyword lists. • Manage tCPA and tROAS strategies specifically for Search. • Write and test Responsive Search Ads (RSAs) systematically. • Obsess over Ad Relevance, Expected CTR, and Landing Page Experience to lower CPCs. • Run Performance Max carefully to supplement Search, ensuring it does not cannibalize high-value exact match keywords. • Manage Display and YouTube strictly for remarketing to non-converting Search clicks. • Collaborate on landing pages to ensure message match between the search query, the ad copy, and the H1 tag. • Manage the “Business Data” section of Google Ads. • Feed CRM data back into Google Ads to train Smart Bidding on revenue. • Manage GA4 events and GTM (server-side, where needed). • Implement Dynamic Number Insertion (DNI) to attribute phone calls to specific keywords.

• Develop, launch, and manage high-budget Google Ads campaigns across Search, Display, YouTube, Shopping, and Performance Max. • Conduct keyword research, competitor analysis, audience targeting, and campaign structuring to improve ad performance. • Monitor campaign KPIs including ROAS, CPA, CTR, conversion rates, and quality scores. • Optimize bidding strategies, ad copy, landing pages, and audience segments for continuous improvement. • Implement and manage conversion tracking using Google Tag Manager, GA4, and other analytics tools. • Generate performance reports and provide actionable insights to stakeholders. • Perform A/B testing on ads, creatives, and landing pages to improve conversion performance. • Collaborate with design and content teams to create compelling ad creatives and messaging. • Stay updated on Google Ads platform changes, automation trends, and PPC best practices. • Support strategic growth initiatives and identify opportunities to scale paid acquisition campaigns.

Role Description Your primary directive is to capture high-intent demand via Google Search to drive a qualified pipeline (SQLs). You will be the guardian of our keyword strategy, ensuring we never waste budget on low-intent queries while maximizing coverage of our property inventory. The 80%: Paid Search Mastery (What You Will Own) - Dynamic Search Ads (DSA) & Feeds: Manage the strategy for DSA to capture long-tail traffic across thousands of property listings. Be an expert in using Page Feeds to control precisely which URLs Google indexes, ensuring we only spend on high-availability inventory. - Ad Customizers & Parameters: Implement dynamic ad customizers to inject real-time data into ad copy (e.g., “Starting from [Price]”, “Only [X] Units Left”, countdowns to project launches) to increase CTR and urgency. - Advanced Account Architecture: Build and maintain a granular structure (STAGs or intent-based groupings) that isolates high-value keywords. You understand that “Luxury Apartments” and “Cheap Rent” require fundamentally different funnel flows. - Ruthless Query Mining: Execute daily/weekly Search Query Reports (SQRs). Aggressively build negative keyword lists to block irrelevant traffic and competitor terms where unit economics don’t make sense. - Bidding & Auction Logic: Manage tCPA and tROAS strategies specifically for Search. You know how to manipulate bid adjustments for audiences, devices, and locations to win the right auctions, not just the cheapest ones. - Ad Copy & RSA Optimization: Write and test Responsive Search Ads (RSAs) systematically. Utilize asset pinning where data supports it to maximize Quality Score. - Quality Score Engineering: Obsess over Ad Relevance, Expected CTR, and Landing Page Experience to lower our actual CPCs. The 20%: Supporting Channels & Tech - PMax Containment: Run Performance Max carefully to supplement Search, ensuring it does not cannibalize high-value exact match keywords (Brand Exclusions). - Retargeting: Manage Display and YouTube strictly for remarketing to non-converting Search clicks (RLSA). - Landing Page CRO: Collaborate on landing pages to ensure message match between the search query, the ad copy, and the H1 tag. Data, Tracking & Integrations - Business Data & Feeds: Manage the “Business Data” section of Google Ads to keep ad customizers and location groups up to date. - Offline Conversion Import (OCI): Feed CRM data (SQLs, Deals) back into Google Ads to train Smart Bidding on revenue, not clicks. - Tagging: Manage GA4 events and GTM (server-side, where needed). - Call Tracking: Implement Dynamic Number Insertion (DNI) to attribute phone calls to specific keywords. 90-Day Outcomes - Search Efficiency: Reduce Search CPL by 20% by cutting wasted spend on broad match bleed and irrelevant queries. - Inventory Coverage: Launch a Page Feed-based DSA campaign that successfully generates SQLs for specific off-plan projects that do not have dedicated keywords. - Quality Score: Audit the top 20% of spend keywords and implement a plan to raise Quality Scores to >7/10 average. - Market Dominance: Achieve >75% Absolute Top Impression Share on our core “high intent” brand and project keywords. - Feedback Loop: Successfully implement Offline Conversion Imports for Search campaigns to optimize toward “Qualified Leads.” Qualifications - 4–7 years specialized in Google Search. You are a Search specialist, not a generalist “digital marketer.” - Dynamic Ads Expertise: Proven experience setting up DSAs with Page Feeds and using {param} customizers in ad copy. - Complex Account Structures: Experience managing accounts with 100+ ad groups and thousands of keywords. - Keyword Match Type Strategy: Deep understanding of how Broad Match, Phrase, and Exact match types interact with Smart Bidding in the modern era. - Conversion Tracking & Attribution: Hands-on experience with GA4, GTM, Offline Conversion Import, and call tracking. - Excel/Editor Fluency: You live in Google Ads Editor and Excel (Pivot tables, VLOOKUPs) to bulk edit campaigns. - Remote-work discipline: You are self-directed, write clearly, document your thinking, and don’t need someone behind you to ship work. Nice to Have - Scripts: Experience using Google Ads Scripts to automate harmful keyword conflicts or broken-link checking. - Real estate vertical depth: Understanding the difference between “off-plan” investment intent and “secondary market” end-user intent — and the very different SQL definitions each requires. - Bilingual (English + Arabic): Ability to write and QA RSAs in both languages and read Arabic SQRs without a translator. - Server-side GTM: Hands-on with sGTM containers and conversion stitching. Hiring Process - 30-minute Screen: Fit and background check. - Technical Deep Dive: Bring an anonymized Search Query Report analysis and a restructuring plan you’ve executed previously. - Live Build Exercise: Draft a campaign structure for a new project launch, including how you would use Dynamic Ad Customizers for the launch countdown. - References.