• Own the bottom of the funnel, capturing high-intent demand via Google Search to drive a qualified pipeline (SQLs). • Manage the strategy for Dynamic Search Ads (DSA) to capture long-tail traffic across thousands of property listings. • Implement dynamic ad customizers to inject real-time data into ad copy and increase CTR and urgency. • Build and maintain a granular structure that isolates high-value keywords. • Execute daily/weekly Search Query Reports (SQRs) and aggressively build negative keyword lists. • Manage tCPA and tROAS strategies specifically for Search. • Write and test Responsive Search Ads (RSAs) systematically. • Obsess over Ad Relevance, Expected CTR, and Landing Page Experience to lower CPCs. • Run Performance Max carefully to supplement Search, ensuring it does not cannibalize high-value exact match keywords. • Manage Display and YouTube strictly for remarketing to non-converting Search clicks. • Collaborate on landing pages to ensure message match between the search query, the ad copy, and the H1 tag. • Manage the “Business Data” section of Google Ads. • Feed CRM data back into Google Ads to train Smart Bidding on revenue. • Manage GA4 events and GTM (server-side, where needed). • Implement Dynamic Number Insertion (DNI) to attribute phone calls to specific keywords.

• Develop, launch, and manage high-budget Google Ads campaigns across Search, Display, YouTube, Shopping, and Performance Max. • Conduct keyword research, competitor analysis, audience targeting, and campaign structuring to improve ad performance. • Monitor campaign KPIs including ROAS, CPA, CTR, conversion rates, and quality scores. • Optimize bidding strategies, ad copy, landing pages, and audience segments for continuous improvement. • Implement and manage conversion tracking using Google Tag Manager, GA4, and other analytics tools. • Generate performance reports and provide actionable insights to stakeholders. • Perform A/B testing on ads, creatives, and landing pages to improve conversion performance. • Collaborate with design and content teams to create compelling ad creatives and messaging. • Stay updated on Google Ads platform changes, automation trends, and PPC best practices. • Support strategic growth initiatives and identify opportunities to scale paid acquisition campaigns.

Role Description Your primary directive is to capture high-intent demand via Google Search to drive a qualified pipeline (SQLs). You will be the guardian of our keyword strategy, ensuring we never waste budget on low-intent queries while maximizing coverage of our property inventory. The 80%: Paid Search Mastery (What You Will Own) - Dynamic Search Ads (DSA) & Feeds: Manage the strategy for DSA to capture long-tail traffic across thousands of property listings. Be an expert in using Page Feeds to control precisely which URLs Google indexes, ensuring we only spend on high-availability inventory. - Ad Customizers & Parameters: Implement dynamic ad customizers to inject real-time data into ad copy (e.g., “Starting from [Price]”, “Only [X] Units Left”, countdowns to project launches) to increase CTR and urgency. - Advanced Account Architecture: Build and maintain a granular structure (STAGs or intent-based groupings) that isolates high-value keywords. You understand that “Luxury Apartments” and “Cheap Rent” require fundamentally different funnel flows. - Ruthless Query Mining: Execute daily/weekly Search Query Reports (SQRs). Aggressively build negative keyword lists to block irrelevant traffic and competitor terms where unit economics don’t make sense. - Bidding & Auction Logic: Manage tCPA and tROAS strategies specifically for Search. You know how to manipulate bid adjustments for audiences, devices, and locations to win the right auctions, not just the cheapest ones. - Ad Copy & RSA Optimization: Write and test Responsive Search Ads (RSAs) systematically. Utilize asset pinning where data supports it to maximize Quality Score. - Quality Score Engineering: Obsess over Ad Relevance, Expected CTR, and Landing Page Experience to lower our actual CPCs. The 20%: Supporting Channels & Tech - PMax Containment: Run Performance Max carefully to supplement Search, ensuring it does not cannibalize high-value exact match keywords (Brand Exclusions). - Retargeting: Manage Display and YouTube strictly for remarketing to non-converting Search clicks (RLSA). - Landing Page CRO: Collaborate on landing pages to ensure message match between the search query, the ad copy, and the H1 tag. Data, Tracking & Integrations - Business Data & Feeds: Manage the “Business Data” section of Google Ads to keep ad customizers and location groups up to date. - Offline Conversion Import (OCI): Feed CRM data (SQLs, Deals) back into Google Ads to train Smart Bidding on revenue, not clicks. - Tagging: Manage GA4 events and GTM (server-side, where needed). - Call Tracking: Implement Dynamic Number Insertion (DNI) to attribute phone calls to specific keywords. 90-Day Outcomes - Search Efficiency: Reduce Search CPL by 20% by cutting wasted spend on broad match bleed and irrelevant queries. - Inventory Coverage: Launch a Page Feed-based DSA campaign that successfully generates SQLs for specific off-plan projects that do not have dedicated keywords. - Quality Score: Audit the top 20% of spend keywords and implement a plan to raise Quality Scores to >7/10 average. - Market Dominance: Achieve >75% Absolute Top Impression Share on our core “high intent” brand and project keywords. - Feedback Loop: Successfully implement Offline Conversion Imports for Search campaigns to optimize toward “Qualified Leads.” Qualifications - 4–7 years specialized in Google Search. You are a Search specialist, not a generalist “digital marketer.” - Dynamic Ads Expertise: Proven experience setting up DSAs with Page Feeds and using {param} customizers in ad copy. - Complex Account Structures: Experience managing accounts with 100+ ad groups and thousands of keywords. - Keyword Match Type Strategy: Deep understanding of how Broad Match, Phrase, and Exact match types interact with Smart Bidding in the modern era. - Conversion Tracking & Attribution: Hands-on experience with GA4, GTM, Offline Conversion Import, and call tracking. - Excel/Editor Fluency: You live in Google Ads Editor and Excel (Pivot tables, VLOOKUPs) to bulk edit campaigns. - Remote-work discipline: You are self-directed, write clearly, document your thinking, and don’t need someone behind you to ship work. Nice to Have - Scripts: Experience using Google Ads Scripts to automate harmful keyword conflicts or broken-link checking. - Real estate vertical depth: Understanding the difference between “off-plan” investment intent and “secondary market” end-user intent — and the very different SQL definitions each requires. - Bilingual (English + Arabic): Ability to write and QA RSAs in both languages and read Arabic SQRs without a translator. - Server-side GTM: Hands-on with sGTM containers and conversion stitching. Hiring Process - 30-minute Screen: Fit and background check. - Technical Deep Dive: Bring an anonymized Search Query Report analysis and a restructuring plan you’ve executed previously. - Live Build Exercise: Draft a campaign structure for a new project launch, including how you would use Dynamic Ad Customizers for the launch countdown. - References.

Title: Seasonal Route Performance Specialist Location: United States Job Description: time type Full time job requisition id R106814 Location Zip Code: 84604 Job Family: Routing & Production, Strategic Initiatives We are seeking a hard-working, innovative, detail-oriented, and creative team player to join our Aptive team! This is a full-time Seasonal Route Performance Specialist position located remotely. The individual we are looking for is also someone who enjoys working in a team environment and excels working at an individual level. This position is not expected to continue beyond 6 months. Compensation is $18/hr. Responsibilities include: - Organize, create, and maintain routes for several Pest Control Branch offices - Monitoring the production of assigned branches to ensure they stay on track to complete all of their production for each day, week, month, and quarter - Work with a team of Route Performance Specialists to ensure the company completes all of its production goals for each day, week, month, and quarter - Communicate with customers with special scheduling concerns to understand how we can best fit them onto a route - Reschedule customers who were not serviced on their originally scheduled day Qualifications: - Education: Associate degree or equivalent experience preferred Requirements: - Excellent route creation and optimization skills - Exceptional computer skills - Superior organization and prioritization skills - Able to exercise good judgment in a variety of situations - Utilize various customer portals to route thousands of customers daily - Strong customer service and issue-resolution skills - Excellent written & verbal communication skills - A quiet and distraction-free working space - Stable internet connection with consistent download speeds of 20 Mbps and upload speeds of 5 Mbps - Jitter below 20 milliseconds - Dedicate full attention to job duties during working hours Aptive Environmental: Aptive Environmental provides pest control services to 34 states in the US. Co-founded in 2015 by Vess Pearson and David Royce, Aptive launched with the clear intention of becoming a world-recognized brand. In 2021, Aptive was included in Inc. Magazine’s “Best in Business” list of companies that make a positive impact. Aptive is also featured on Glassdoor's 2019 list of Top 100 US workplaces and is ranked one of Entrepreneur Magazine's Best Companies in America. We are a proud member of the EPA's Pesticide Environmental Stewardship Program and have partnered with the United Nations Foundation’s "United to Beat Malaria" to help stop the spread of malaria transmitted by mosquito bites. *Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please inform your recruiter.