• Website Design & Revamp: Continuously optimize the website to deliver an exceptional user experience, with a focus on usability, accessibility, and visual appeal. • Collaborate with the team to implement design changes that enhance site functionality and performance. • Focus the design for GEO, AEO and SEO. • Lead Generation Forms: Design and refine lead generation forms to maximize conversions, user-friendly, visually aligned with brand identity, and rigorously tested. • Build and maintain HubSpot form connections, ensuring all lead data flows correctly into the CRM with proper field mapping and source tracking. • Collaborate with the CRM team to set up HubSpot lead tracking workflows triggered by form submissions. • Conduct A/B testing and analyze user interactions to continuously improve form design and functionality. • Blog & Content Layouts: Maintain and update blog layouts that are visually engaging and optimized for SEO and GEO. • Work closely with the Content Creator to ensure all published content is presented in an aesthetically coherent and scannable format. • User Experience Enhancement: Conduct user research including surveys and usability testing to gather behavioral insights. • Translate research findings into wireframes, prototypes, and high-fidelity designs that measurably improve the user experience. • Cross-Platform Design Consistency: Ensure a consistent look and feel across all digital touchpoints — mobile, desktop, and any future platforms. • Develop and maintain a living design system and guidelines that keep visual and interaction design cohesive as the product evolves. • AI-Powered Design Workflow: Integrate AI tools into your daily design process to accelerate output: draft UX copy for mockups, synthesize user research, generate design briefs, and automate documentation. • Use MCP (Model Context Protocol) connections to link Figma and other design tools with CRM systems, analytics platforms, and our CMS, enabling a connected, data-informed design workflow. • Identify repetitive tasks and implement AI-powered automations to free up time for high-impact creative work. • Proactively evaluate emerging AI design tools and bring concrete recommendations to the team. • Collaboration & Implementation: Work closely with the Content Creator, Marketing team, CRM Team, and Tech Team to ensure seamless design implementation. • Provide clear design specifications and actively support troubleshooting during development handoffs. • Own your project queue, communicate blockers early, re-prioritize when business needs shift, and keep stakeholders aligned without needing to be chased.

• Deliver high-quality user experience and user interface designs • Analyze provided business requirements, user stories, or functional documents • Create user flows, information architecture, wireframes (low & high fidelity), clickable prototypes • Propose UX improvements based on usability best practices • Ensure designs are intuitive, accessible, and user-centric • Design clean, modern, and consistent user interfaces • Align designs with existing branding and design systems • Create reusable UI components and screens • Ensure responsive design for desktop, tablet, and mobile • Deliver developer-ready designs with proper annotations

• Design and iterate on patient-facing flows (onboarding, eligibility, consultations, prescriptions) • Improve the provider dashboard used by our clinical team • Create wireframes, prototypes, and production-ready UI designs • Conduct lightweight usability reviews and recommend improvements • Collaborate with developers to ensure designs are implemented accurately • Maintain and evolve our design system for consistency across the platform

• Liderar procesos de investigación, exploración, ideación, prototipado y evaluación de experiencias. • Diseñar journeys, blueprints, mapas de experiencia, mapas de ecosistema y oportunidades de mejora. • Facilitar sesiones de co-creación, ideación y definición estratégica con equipos multidisciplinarios. • Traducir insights en propuestas de valor, estrategias de servicio, wireframes y prototipos. • Planear y ejecutar pruebas de usabilidad e investigaciones con usuarios. • Definir arquitectura de información y estructuras de navegación para productos digitales. • Acompañar la construcción de propuestas integrales con otras áreas y aportar a la visión del producto. • Comunicar hallazgos, avances y recomendaciones de forma clara a stakeholders.