• Serve as the primary technical resource for the sales team, delivering expert advice and support throughout the sales process. • Collaborate with clients and internal teams to understand requirements and design tailored technical solutions that meet customer needs and align with our capabilities. • Participate in client meetings and presentations, providing technical insights and resolving queries to build trust and secure business. • Develop and deliver training programs to enhance the sales team’s understanding of technical concepts and manufacturing processes. • Work with the Engineering, Product Management, and Customer Support teams to ensure seamless integration of solutions and enhance overall service offerings. • Create and maintain comprehensive documentation for technical solutions, processes, and client requirements. • Stay updated with industry trends and advancements to continually improve technical offerings and propose innovative solutions.

• Serve as the primary technical resource for the sales team, delivering expert advice and support throughout the sales process. • Collaborate with clients and internal teams to understand requirements and design tailored technical solutions that meet customer needs and align with our capabilities. • Participate in client meetings and presentations, providing technical insights and resolving queries to build trust and secure business. • Develop and deliver training programs to enhance the sales team’s understanding of technical concepts and manufacturing processes. • Work with the Engineering, Product Management, and Customer Support teams to ensure seamless integration of solutions and enhance overall service offerings. • Create and maintain comprehensive documentation for technical solutions, processes, and client requirements. • Stay updated with industry trends and advancements to continually improve technical offerings and propose innovative solutions.

Title: Associate Director, Hybrid Digital Media Sales Engineer Location: USA Job Description: Number: 609795 Job Category: Sales Job Department: Commercial Job Family: Product Side Support Job Type: Full Time Level: Manager About EAB At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve. At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards. For more information, visit our Careers page. About Hybrid Recently acquired by EAB, Hybrid is a globally recognized and award-winning agency that operates as a full-service marketing partner for the education sector, connecting universities with students worldwide. Powered by unrivaled insight, advanced technology, and AI-driven enrollment strategies, our integrated marketing solutions help education brands grow. We tackle the sector’s toughest challenges head-on and continuously strive for excellence, staying on the pulse of emerging trends. When you join our division of EAB, you become part of a tight-knit, ambitious, supportive, and rapidly growing team. You’ll work on big ideas with talented colleagues who respect your input, challenge your thinking and push you to do your best work. Visit our website to learn more about our story. The Role in Brief: Associate Director, Hybrid Digital Media Sales Engineer We are seeking an Associate Director of Hybrid Digital Media Sales Engineer to play a pivotal role in pre-sales activities by shaping customized digital marketing plans and solutions that drive enrollment and brand awareness for higher education institutions. Sitting at the intersection of sales, strategy, and execution, this role serves as the vital link between our business development and service teams, ensuring that prospective partners receive tailored, high-impact media plans that align with their marketing and enrollment objectives. As a strategic advisor, you will work closely with sales executives, marketing strategists, and creative teams to develop data-backed, results-driven digital campaigns. Your expertise in agency operations, media planning (Google, Bing, Meta, LinkedIn, and other digital platforms), and creative development will help craft compelling, effective solutions that drive real results for our education partners. This is an exciting opportunity for a proactive and innovative digital marketer with creative experience who thrives in a collaborative environment and enjoys translating complex marketing challenges into actionable, high-performing solutions. This hire may be based in Philadelphia, PA; Washington, DC; Richmond, VA; or remotely within the continental United States. Primary Responsibilities: Pre-Sales Strategy & Consultation - Develop and present digital marketing strategies that directly influence multi-million dollar partnerships with top educational institutions. - Leverage industry trends and performance analytics to craft innovative digital campaigns that set institutions apart. - Collaborate with sales teams to assess prospective client needs and translate them into comprehensive digital marketing media plans, including paid search, social, display, video, and emerging channels. - Serve as a subject matter expert (SME) in digital marketing, providing insights on industry trends, platform innovations, and best practices for education institutions. - Partner with internal teams to develop custom creative assets (ads, landing pages, video concepts, etc.) that align with client goals and institutional branding. - Work closely with data and analytics teams to incorporate performance insights into pre-sale proposals. - Build pre-sale real-time demand assessments and analysis using search behavior (keywords and program-specific search terms). - Join select partner and prospect conversations to address advanced technical and strategic marketing questions, reinforcing solution credibility and strengthening confidence during the sales process. Media Planning & Creative Development - Create and refine best-in-class media strategies that optimize budget allocation and maximize conversion impact. - Bridge the gap between data and creativity, ensuring campaigns not only perform well but also tell compelling brand stories. - Lead the development of customized, data-backed media plans that optimize spend across multiple digital channels. - Guide creative strategy, ensuring that ad messaging, design, and execution resonate with education audiences and drive conversions. - Ensure seamless handoff from pre-sale to execution, working with service teams to set up campaigns for success. Cross-Team Collaboration & Leadership - Act as the liaison between sales and service teams, ensuring smooth knowledge transfer and alignment on client expectations. - Train and mentor sales teams on digital marketing best practices, helping them communicate value propositions effectively. - Stay informed on emerging trends, technologies, and platform updates that impact digital marketing for education institutions. - Represent the company at industry events, conferences, and client meetings as a trusted advisor on digital strategy. - Contribute to marketing initiatives such as webinars, blog content, and external-facing insights that showcase EAB’s digital media expertise and support demand generation efforts. Basic Qualifications: - Bachelor's degree or equivalent required. - 4-5+ years of experience in digital marketing, media planning, or sales engineering, preferably within an agency setting where you have worked hands-on with major advertising platforms. - Deep expertise in paid media strategy, including Google Ads, Meta, LinkedIn, programmatic display, video, and emerging platforms. - Strong understanding of creative development processes, including ad design, messaging, and landing page optimization. - Strong storytelling and presentation skills that translate complex data and media plans into compelling narratives for senior audiences. - Proven ability to translate client goals into actionable marketing strategies with measurable outcomes. - Excellent presentation and storytelling skills, with experience pitching media plans to executive stakeholders. - Ability to thrive in a cross-functional environment, collaborating with sales, marketing, creative, and analytics teams. - Willingness to travel domestically at least 10-15%. Ideal Qualifications: - Experience working with (delivering in sales or service roles) higher education clients is a plus. - Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration. If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other’s unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day. Compensation: The anticipated starting salary (base) range for this role is $74,000 - $104,500 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role. This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance. Benefits: Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include: - Medical, dental, and vision insurance plans; dependents and domestic partners eligible - 20+ days of PTO annually, in addition to paid firm and floating holidays - Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each) - 401(k) retirement savings plan with annual discretionary company matching contribution - Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans - Employee assistance program with counseling services and resources available to all employees and immediate family - Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation - Fertility treatment coverage and adoption or surrogacy assistance - Paid parental leave with phase back to work program for birthing and non-birthing parents - Access to milk shipping service to support nursing employees during business travel - Discounted pet health insurance coverage for dog and cat family members - Company-provided life, AD&D, and disability insurance - Financial wellness resources and membership in a robust employee discount program - Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future. At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard. To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.

About Zscaler Zscaler accelerates digital transformation to ensure our customers can be more agile, efficient, resilient, and secure. As an AI-forward enterprise, we are constantly pushing the envelope, leveraging the world’s largest security data lake to power our cloud-native Zero Trust Exchange platform. This innovation protects our customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Here, impact in your role matters more than title and trust is built on results. We say, impact over activity. We seek innovators who actively use AI to amplify their impact and who thrive in an environment where we leverage intelligent systems to stay ahead of evolving threats. We believe in transparency and value constructive, honest debate—we’re focused on getting to the best ideas, faster. We build high-performing teams that can make an impact quickly and with high quality. To do this, we are building a culture of execution centered on customer obsession, collaboration, ownership, and accountability. We value high-impact, high-accountability with a sense of urgency where you’re enabled to do your best work and embrace your potential. If you’re driven by purpose, thrive on solving complex challenges, and want to be part of the team that’s helping to secure the AI age, we invite you to bring your talents to Zscaler and help shape the future of cybersecurity. Role We are looking for a Senior Sales Engineer - Public Sector to join our SE India team. This is a hybrid role based in Gurgaon, reporting to the Senior Manager, Sales Engineering. You will join a global group of professionals passionate about driving a secure, cloud-enabled digital future as a leader in cloud security. You will demonstrate the power and agility of cloud transformation by aligning with regional leadership and engineering to deliver strategic solutions that solve complex customer challenges. What you’ll do (Role Expectations) - Provide technical thought leadership and advice to enterprise customers on how to transform their digital experience - Take total ownership of the technical sale and associated processes - Identify and qualify technical opportunities while developing and maintaining trusted advisor relationships with key customer stakeholders - Deliver high-impact sales pitches, technical demonstrations, and whiteboard presentations to ensure successful deployments Who You Are (Success Profile) - You act like an owner. Your passion for the mission fuels your bias for action. You operate with integrity because you genuinely care about the outcome. You adapt to what’s needed, navigating seamlessly between high-level strategy and hands-on execution. - You are a problem-solver. You seek out challenges because you are energized by finding solutions, knowing that solving the hard problems delivers the biggest impact. - You are customer-obsessed. You build deep empathy for the customer—both internal and external—and anchor your decisions in solving their real-world problems. You champion their needs from start to finish, knowing their success is our success. - You are data-driven. You use data and analytics to find the truth, measure what matters, and guide informed decisions. You value evidence over assumptions, replacing "I think" with "I know" to drive better outcomes. - You lead with integrity. You do the right thing, even when it’s hard. You hold yourself and others to a high standard of accountability and build trust by matching your words with consistent, transparent action. What We’re Looking for (Minimum Qualifications) - Bachelor’s degree or equivalent combination of education and experience - Extensive experience as a Sales Engineer or systems integrator within the enterprise space - Hands-on expertise in installing, configuring, and managing routers, switches, and network security technologies What Will Make You Stand Out (Preferred Qualifications) - Advanced experience with GPO, Active Directory/LDAP, and SSO/SAML - Deep technical knowledge of HTTP and web security technologies, including proxies, caches, and firewalls - Proven ability to install, configure, and manage macOS, UNIX/Linux, and Windows systems in complex environments #LI-Hybrid #LI-SP4 At Zscaler, we are committed to building a team that reflects the communities we serve and the customers we work with. We foster an inclusive environment that values all backgrounds and perspectives, emphasizing collaboration and belonging. Join us in our mission to make doing business seamless and secure. Our Benefits program is one of the most important ways we support our employees. Zscaler proudly offers comprehensive and inclusive benefits to meet the diverse needs of our employees and their families throughout their life stages, including: - Various health plans - Time off plans for vacation and sick time - Parental leave options - Retirement options - Education reimbursement - In-office perks, and more! Learn more about Zscaler’s Future of Work strategy, hybrid working model, and benefits here. By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including those related to security and privacy standards and guidelines. Zscaler is committed to providing equal employment opportunities to all individuals. We strive to create a workplace where employees are treated with respect and have the chance to succeed. All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status, or any other characteristic protected by federal, state, or local laws. See more information by clicking on the Know Your Rights: Workplace Discrimination is Illegal link. Pay Transparency Zscaler complies with all applicable federal, state, and local pay transparency rules. Zscaler is committed to providing reasonable support (called accommodations or adjustments) in our recruiting processes for candidates who are differently abled, have long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.