Product Specialist – Platform
Location
United States
Posted
20 days ago
Salary
0
Seniority
Senior
Job Description
Product Specialist – Platform
Instructure
• Own the maintaining of deep, current knowledge of assigned product(s), roadmap, integrations, and constraints • Maintain deep, current knowledge of assigned products, including core workflows, configurations, integrations, and limitations • Stay aligned with product roadmaps, release plans, and technical dependencies • Translate product capabilities into clear, accurate guidance for GTM and customer-facing teams • Identify common customer misunderstandings, friction points, and misconfigurations at scale • Act as a trusted escalation point for complex product questions that require synthesis across teams • Own functional competitive intelligence (features, workflows, tradeoffs, maturity) • Respond to internal requests for competitive information using a consistent, scalable approach • Keep competitive intelligence current as products and markets evolve • Track trends, regulatory considerations, and emerging needs relevant to assigned segments or regions • Provide segment-informed input to GTM motions, enablement, and lifecycle initiatives • Serve as a thought leader by presenting sessions and participating in panels at industry conferences and events (not demo booth support) • Monitor product usage and adoption trends and provide as strategy-guiding insights to GTM teams (using shared reporting tools with Product Management) • Identify activation gaps and success patterns • Partner with PMM/Marketing on insight-driven campaigns • Provide deep product insight to inform enablement programs, sales motions, and GTM strategies • Act as a subject-matter expert for at-scale enablement efforts, including trainings, webinars, and internal programs • Leverage in-product analytics and feedback tools (e.g., Pendo) to identify usage patterns and friction points • Support discovery, feedback programs, and adoption analysis at scale • Surface insights that inform activation, adoption, and customer marketing initiatives • Partner with Product Management and Engineering to support bring-to-market motions for new and evolving products and features • Support beta programs, launches, releases, and sunsets by providing customer and market context • Translate R&D intent into customer-facing implications, risks, and adoption considerations • Support feedback loops from self-testing, GTM teams, and customers back into Product and Engineering
Job Requirements
- Proven experience in a product-focused, customer-facing role such as Product Specialist, Product Marketing, Product Management, Solutions Consulting/Engineering, Customer Success, or similar
- Demonstrated ability to develop deep expertise in software products and clearly explain functionality, value, and tradeoffs to diverse audiences
- Strong understanding of customer needs, market context, and segment dynamics
- Experience supporting go-to-market motions at scale through enablement, insights, or product advocacy
- Ability to gather, synthesize, and communicate customer and market insights to cross-functional partners
- Experience collaborating with Product Management and Engineering to support product launches, releases, or lifecycle initiatives
- Strong analytical and problem-solving skills, with the ability to connect data, insights, and customer feedback to actionable outcomes
- Ability to influence and build alignment across teams without direct authority.
Benefits
- Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
- Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
- Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
- Comprehensive wellness programs and mental health support
- Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
- The technology and tools you need to do your best work
- Motivosity employee recognition program
- A culture rooted in inclusivity, support, and meaningful connection
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