• Design end-to-end experiences across mobile app, web, and internal dashboard environments • Build and maintain scalable design systems in Figma that accelerate product development • Create wireframes, user flows, prototypes, and polished UI designs ready for engineering implementation • Transform operational and data-heavy workflows into clear, actionable interfaces • Rapidly iterate on concepts, feedback, and evolving product requirements in a lean development environment • Leverage AI-enabled tools and evolving technologies to streamline workflows, accelerate design iteration, and contribute to scalable product development processes • Own projects independently while maintaining close collaboration with stakeholders across departments • Partner with engineering to ensure high-quality implementation and strong UX consistency • Work collaboratively with leadership, product managers, and developers in an iterative product development process • Foster a culture of thoughtful, user-centered design across the organization • Support and help elevate overall design quality, systems thinking, and workflow consistency as the team scales.

• Own and define the creative direction for both Mweb and Webafrica, ensuring each brand is distinct, consistent, and market-leading • Lead the development of concepts from brief through to execution across all formats (digital, video, social, print, product UX/UI) • Set and uphold exceptional standards of design craft, ensuring all output is polished, modern, and effective • Continuously evolve and refine brand identities, toolkits, and design systems to ensure consistency at scale • Balance creativity with performance — delivering work that drives measurable results • Champion innovation in design, continuously raising the bar for creative output and customer experience • Manage and prioritise a high volume of work across two major brands in a fast-paced environment • Ensure seamless delivery of campaigns, product launches, and always-on marketing initiatives • Maintain strong project management discipline, ensuring timelines, quality, and efficiency are consistently met • Balance strategic thinking with hands-on execution when required • Lead, mentor, and inspire a multi-skilled in-house design team • Build and scale design capability, fostering a culture of creativity, accountability, and continuous improvement • Develop emerging talent and create clear growth pathways within the team • Establish efficient workflows, tools, and processes to maximise team output and effectiveness • Partner closely with marketing, product, and commercial teams to deliver cohesive and effective campaigns • Build strong relationships across the business through clear communication, high EQ, and collaborative ways of working • Act as the design voice within the organisation, influencing decision-making through creative insight

• Work closely with Product teams to define problems, generate hypotheses, and validate solutions through iterative design processes. • Develop and maintain a deep understanding of user needs, business objectives, and the education sector to create impactful design solutions. • Plan, conduct and analyse both quantitative and qualitative user research to make data-driven design decisions. • Translate complex workflows and requirements into simple, effective, and scalable user experiences. • Design and prototype wireframes, user flows, and high-fidelity UI mockups to communicate design ideas effectively. • Create intuitive, visually appealing, and accessible user interfaces for our users. • Effectively communicate design rationale, process, and decisions to stakeholders and cross-functional teams. • Maintain and evolve the design system to ensure consistency and efficiency across products. • Continuously seek opportunities to improve design processes and share learnings across the team.

• Lead UX thinking and direction across one or more concurrent workstreams, balancing strategic vision with hands-on delivery • Collaborate closely and fluidly with visual and product designers to ensure UX and design are tightly aligned throughout the process • Contribute to, maintain, and champion design systems—ensuring consistency, scalability, and adoption across teams • Define and communicate user journeys, flows, interaction patterns, and key design decisions with clarity and rationale • Independently deliver innovative solutions to complex problems, responsibly introducing new patterns where existing ones fall short • Distill research, data, and strategic inputs into clear UX direction that can be understood and acted on by cross-functional partners • Guide and provide feedback to more junior UX practitioners, supporting quality and growth across the team • Partner with product, strategy, and technology leads to ensure experience decisions are grounded in both user needs and business goals • Communicate effectively with senior stakeholders on both the agency and client sides, presenting work with confidence and clarity • Contribute to continuously raising the bar for UX standards, deliverables, and processes within the engagement