Role Description Merlin is seeking a Director, Creative and Brand to lead the evolution of our brand across all touchpoints—visual, digital, and experiential. This leader will own the creative vision and execution, ensuring a cohesive, differentiated brand that resonates with our audience and supports business growth. This role requires a rare blend of hands-on creative expertise and strategic leadership—someone who can set direction, inspire teams, and execute at a high level across design, digital, and brand systems. Primary Duties & Responsibilities - Brand & Creative Leadership - Define, evolve, and operationalize Merlin’s brand strategy, identity, and visual systems across all touchpoints. - Translate business, product, and marketing objectives into clear, differentiated, and high-impact creative. - Establish and uphold brand standards to ensure consistency and coherence across web, product, campaigns, and content. - Shape how Merlin communicates complex concepts into accessible, compelling narratives that build trust with key audiences. - Design Execution & Oversight - Lead end-to-end creative direction across brand, digital, campaigns, and product marketing initiatives. - Partner cross-functionally with marketing, product, and leadership to concept and deliver effective design solutions. - Set and maintain a high bar for craft, storytelling, and innovation across all outputs. - Provide hands-on creative direction and feedback, ensuring alignment from concept through execution. - Be up-to-date on design trends and the cyber market, including cybersecurity brand design trends. - Experience using AI platforms for design generation and execution at scale (IE, Claude, ChatGPT, etc). - Team Leadership & Management - Build, mentor, and scale a high-performing in-house creative team as the company grows and scales. - Manage and direct external agencies, freelancers, and production partners. - Develop scalable processes, systems, and workflows to support efficient, high-quality creative output. - Foster a culture of collaboration, critique, and continuous improvement. - Build and manage a robust content system of record for design work, digital and marketing assets, and other content deliverables. - Web & Digital Experience - Own the vision, design, and continuous visual optimization of Merlin’s website and digital ecosystem. - Drive conversion-focused design informed by user behavior, analytics, and experimentation. - Ensure digital brand experiences can be effectively consumed and interacted with across a variety of audience channels and touchpoints. - Strategic Impact - Act as a key partner to executive leadership on brand strategy and positioning. - Use insights and performance data to continuously refine creative direction. - Champion the role of design as a core driver of business value. Qualifications - Required - 10–12+ years in brand, creative, or design roles (with leadership experience). - Deep experience in graphic design, visual design, and brand systems. - Strong portfolio demonstrating high-quality, modern, and scalable design work. - Hands-on senior design skills across a variety of content formats and channels. - Proven experience managing both internal creative teams and external partners/contractors. - Track record of mentoring creatives and elevating team performance. - Ability to balance hands-on work with strategic oversight. - Strong experience leading web design and digital experiences. - Fluency in UX/UI principles and modern web best practices. - Experience collaborating with product and engineering teams. - Ability to connect brand and design decisions to business outcomes. - Strong communication and stakeholder management skills. - Comfortable operating in fast-paced, high-growth environments. - Preferred - Experience in Cybersecurity, B2B, SaaS, or tech environments. - Background in designing brand identity systems and B2B content development. - Experience scaling a brand through periods of rapid growth and transformational change. Benefits - Dynamic, collegial, and fun work environment. - Multiple places to work unconstrained by typical office barriers. - Access to an on-site gym. - Medical, dental, and vision insurance along with options for FSA and EAP. - 401(k) with employer match. - Unlimited PTO. - Culture respectful of personal life realities.

• Maintain compliance with ACCME Standards for Integrity and Independence and Joint Accreditation requirements across all KME activities • Ensure KME meets its annual commitment to a target percentage of activities designated as Interprofessional Continuing Education (IPCE), including verifying that IPCE activities meet requirements for interprofessional planning, faculty, and learner participation, and address interprofessional collaboration in content • Track multiple CME/CE activities simultaneously using Asana and internal tools • Ensure accuracy of tracking spreadsheets and reporting documents in Excel • Support collection of required documentation from joint providers (e.g., disclosures, evaluations, attendance/learner data, outcomes documentation, etc.) • Monitor deadlines and proactively ensure all activities are on track • Lead preparation for Joint Accreditation reaccreditation cycles and self-studies; serve as primary liaison to the Joint Accreditation organizations

• Leads and executes best-in-class sales strategies that exceed revenue and growth targets for the team. Ensures the sales team consistently delivers high performance, setting the standard for excellence across the organization • Develops and executes strategies focused on expanding the client base within the territory • Maintains close contact with assigned accounts by establishing strong relationships with key decision makers. Develops and maintains a strong executive call plan and relationship with the CXO's & Program level leaders for the account set • Analyzes market dynamics in an effort to maximize existing successes and to create new sales growth opportunities • Drives the transformation to a solution-selling approach. Focuses on growing our top-tier client base and positioning our offerings as transformational solutions. Cultivates a mindset that goes beyond product selling to consultative, long-term client partnerships. • Prioritises customer adoption and consumption. Works directly with customers to ensure that they derive maximum value from our solutions. Support the team in fostering long-term relationships and driving customer success. • Leads efforts to explore and execute verticalisation as a model for scaling. Provide strong strategic direction for the development of vertical sales teams and specialized market approaches. • Prepares forecasts, territory/industry management, and growth plans • Educates team on significant industry factors including competitive products, regulations, trends, customer needs, and pricing • Establishes and reports on metrics to measure team performance; correct deficiencies where necessary • Ensures that the sales plan is aligned with and supports the corporate revenue goal • Invests time weekly to build and engage a pipeline of top talent for potential future hires • Manages a team of 5-10 Strategic Account Executives; fosters a successful and positive team environment. • Hires, coaches and develops top talent into the team • Drives a high performing sales organisation • Leads by example whilst being a role model for the team • Empowers individuals to grow their own business

• negotiating coverage (reimbursement) for designated products within assigned account areas through contracting, where necessary, and non-contracting opportunities, where possible • assessing and diagnosing the current business environment in each key account to gain positive formulary access for the company portfolio with minimal restrictions • managing national and regional accounts to maximize sales through access with each customer • leveraging relationships with assigned national and regional payer customers to facilitate account management by assessing contracting options, access opportunities, coordinating selling activities and customer interactions to ensure customer needs are met • optimizing access for field sales team through effective leadership, communication and implementation • developing and implementing partnerships with Sales and Senior Management leaders to build a successful comprehensive business plan maximizing access opportunity