Role Description We’re looking for a highly capable Performance / Digital Marketing Manager with strong hands-on Google Ads expertise to lead and optimise the client’s digital marketing efforts. This is a performance-first role where paid search is the highest priority. The ideal candidate is someone who has independently managed marketing campaigns, understands how to generate qualified leads through Google Ads and SEO, and can confidently make strategic recommendations without requiring constant direction. You’ll work closely with the leadership team to improve campaign performance, strengthen the company’s online presence, support SEO initiatives during a domain migration, and identify growth opportunities across paid and organic channels. Key Responsibilities: - Own and manage Google Ads campaigns targeting residential and commercial audiences across regional Australia. - Build, optimise, and scale paid search campaigns, including keyword strategy, bidding, audience targeting, ad structure, and conversion tracking. - Improve campaign performance through continuous optimisation of CTR, CPC, Quality Scores, conversion rates, and lead quality. - Lead SEO initiatives, including on-page optimisation, keyword research, technical SEO improvements, and content recommendations. - Support the business through a website domain migration while helping preserve SEO rankings and search visibility. - Update and manage website content, landing pages, images, and copy through WordPress. - Assist with the rollout and optimisation of Meta advertising campaigns as a secondary growth channel. - Analyse campaign and lead data to provide actionable insights and performance recommendations. - Prepare regular reporting on marketing performance, lead generation, and ROI. - Collaborate with the team to improve customer messaging, targeting strategies, and conversion opportunities. - Review and improve email marketing deliverability and existing customer communication flows. - Use AI tools and automation where appropriate to improve efficiency across reporting, research, and content workflows. - Bring new ideas proactively and confidently recommend improvements across marketing, advertising, and digital strategy. Qualifications - 3–5+ years of experience in Performance Marketing or Digital Marketing. - Strong hands-on Google Ads experience is non-negotiable. - Proven experience building and optimising paid search campaigns from the ground up. - Solid understanding of conversion tracking, bidding strategies, keyword planning, and campaign structure. - Strong SEO knowledge, including on-page optimisation, technical SEO fundamentals, and keyword research. - Experience using tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar platforms. - Comfortable managing and updating websites through WordPress. - Ability to interpret campaign data and make data-driven decisions independently. - Excellent written and verbal English communication skills. - Experience working with Australian, Western, or international businesses preferred. - Comfortable working autonomously and taking ownership of outcomes. - Familiarity with AI tools for research, reporting, workflow optimisation, or content support. - Meta Ads experience is beneficial, but not the primary focus of the role. Requirements - Experience handling website domain migrations while maintaining SEO performance. - Familiarity with Zoho CRM, HubSpot, or similar CRM platforms. - Experience within solar, energy, trades, construction, home services, or similar industries. - Canva or basic creative design experience. - Basic video editing skills for social media content. - Understanding of regional or conservative Australian consumer audiences. Technical Assessment Process Shortlisted candidates will be asked to complete a practical technical assessment as part of the hiring process. This assessment is designed to evaluate strategic thinking, technical execution, and understanding of audience psychology, not just platform familiarity. Work Arrangement & Expectations This is a remote role that will be set up as an independent contractor engagement. To ensure alignment and transparency, successful candidates will be expected to: - Disclose any existing ongoing roles or client work. - Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”).

• Oversee the full-funnel demand generation and paid media strategy, owning CAC, lead volume, and lead quality targets across all paid channels. • Efficiently manage and deploy marketing dollars to deliver on new patient visit goals, shifting our channel mix from a lower-funnel-heavy model toward a more balanced push-pull engine. • Execute a rigorous test-and-learn approach across creative, audience, channel, and offer variables. • Build and manage campaign tracking and attribution infrastructure to establish true channel-level ROI visibility and enable data-driven optimization. • Own CAC, lead volume, lead quality, and funnel conversion metrics across all paid channels, with the ability to connect top-of-funnel performance to downstream patient conversion and retention outcomes. • Partner cross-functionally with Brand, Operations, IT, Sales, and clinical teams to ensure demand converts efficiently into new patients. • Contribute a data-driven POV to the broader growth leadership team, educating stakeholders on channel dynamics, attribution tradeoffs, and optimization priorities. • Manage agency and vendor relationships across paid media, direct mail, and marketing technology. • Serve as the internal subject matter expert on performance marketing, translating complex channel dynamics into clear strategic recommendations for senior leadership.

• Own demand generation strategy across self-serve and sales-assisted funnels • Lead and grow a high-performing demand gen team (internal and agency) • Partner with Sales and RevOps on ICP definition, segmentation, and pipeline targets • Build multi-channel programs for technical audiences, spanning paid search, paid social, webinars, events, and community and partner-driven initiatives • Design and execute ABM programs targeting mid-market and enterprise accounts, with tailored campaigns for key personas and close coordination with SDRs and AEs • Own pipeline, revenue, and funnel reporting across all motions • Measure and optimize CAC, CPL, pipeline velocity, and ROI through continuous experimentation • Partner with RevOps to ensure clean data, accurate attribution, and scalable systems • Lead strategy and manage relationships across Paid, Social, and AEO/SEO agency partners • Work closely with DevRel, Product, Sales, and Customer teams to support launches, GTM motions, and smooth handoffs across self-serve, SDR, and Sales workflows

**Role Overview** The Paid Media Specialist drives performance across primary and secondary ad channels, develops full-funnel strategies, and guides the growth of junior team members. This role blends hands-on campaign execution with strategic thinking, AI-powered workflows, and cross-channel measurement. The successful candidate is equally comfortable launching a Performance Max campaign, debugging a server-side tracking setup, running a client QBR, and prompting an LLM to automate a reporting task. **Channel Focus** Primary channels • Google Ads (Search, Performance Max, Demand Gen, Shopping, YouTube, Display) • Meta Ads (Advantage+ Shopping, Advantage+ App, Lead Ads, Sales, Awareness) • Microsoft Ads / Bing Ads (Search, Shopping, Performance Max, Audience Network) Secondary channels • TikTok Ads (Spark Ads, Shop Ads, Smart+ campaigns) • Linkedin Ads (Sponsored Content, Lead Gen Forms, Conversation Ads, Accelerate campaigns) • Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display, DSP basics) • Emerging channels such as Reddit Ads, Pinterest, Apple Search Ads, and connected TV as client needs arise **Expectations** - Contribute actively to the team's collective knowledge by sharing industry insights, platform updates, and learnings from tests - Assign and complete tickets through ASSIST with clear documentation and timely follow-through - Respond to questions and requests in dedicated team channels within reasonable turnaround times - Monitor and support newly launched accounts (live for less than 3 months) - Monitor and support accounts handled by Campaign Managers who are 0 to 6 months into their tenure - Monitor and support any account flagged as needing extra attention, including: -Reviewing overall account performance and flagging risks early -Sharing clear recommendations and a proposed action plan with the CM -Adding value to conversations and client discussions tied to these accounts -Running structured account audits covering strategy, tracking, creative, and landing pages - Lead Continued Learning sessions for the team - Build strategy for, launch, and optimize campaigns across T1, T2, and T3 accounts - Serve as the primary paid media point of contact for the Account Strategist on your own accounts - Support the Account Strategist on client calls when needed - Identify client growth opportunities in existing channels and surface new channels worth testing - Propose out-of-the-box solutions beyond the ad account itself, including user journey improvements, form optimization, campaign concepts, custom call flows, creative angles, and operational fixes for the client - Act as a team player who strengthens collective knowledge and stays ahead of industry shifts - Renew Google Ads certifications yearly across Search, Shopping, Display, Video, and Performance Max - Complete and maintain Meta Blueprint certification - Complete platform certifications for TikTok, LinkedIn, Microsoft Ads, and Amazon Ads as assigned - Maintain a working knowledge of AI tools that accelerate paid media work, including LLM-based audit scripts, automated reporting, and creative production workflows **Responsibilities** **Campaign strategy and execution** - Plan, launch, and analyze paid media campaigns across all account types: ecommerce, lead generation, subscription, and SaaS - Own T1, T2, and T3 account work across Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, LinkedIn Ads, and Amazon Ads - Build full-funnel strategies that combine prospecting, retargeting, and retention - Design and run structured creative testing, including script-based UGC briefs, AI-assisted variants, and platform-native formats** **Client communication and escalation** - Monitor dedicated client Slack channels and add value on opportunities, issues, brainstorming, questions, strategies, and risky ideas - Escalate issues to leadership for your own accounts and for accounts of team members you support - Respond to emails and Slack threads on technical questions in team channels or when tagged in client channels - Include hypotheses and action plans in every performance update rather than waiting for the next reporting cycle** **Technical problem solving** Provide solutions and guidance on: - CallRail tracking and implementation - Zapier, n8n, and Make workflows for lead forms, offline conversions, and CRM sync - Google Tag Manager and server-side GTM - Cross-channel tracking and attribution setup - Google Merchant Center and Meta Commerce Catalog - Product feed structure and optimization - Report Garden and any reporting platforms the team adopts **Audits and quality assurance** - Run ad hoc audits covering strategy, opportunities, tracking, and optimizations for: -New accounts -Accounts operated by new Campaign Managers -Struggling accounts -Accounts that need to scale - Support new business by researching opportunities and running audits for potential clients - Review T2 and T3 campaign builds before launch - Audit tracking setups across CTM, Meta Pixel and CAPI, Google tags and - Enhanced Conversions, GA4, and consent mode - Contribute to dashboards and automated alerts that flag underperformance early **Team development** - Support teammates with questions and strategy ideas (a lead must approve strategy recommendations on T2 and TI accounts) - Mentor new hires on platform fundamentals, internal processes, and client communication **How success is measured** - Performance outcomes on your own accounts (hitting or beating KPIs agreed with the Account Strategist and client) - Quality of audits and recommendations provided to supported accounts Speed and clarity of technical problem solving in team and client channels Growth of the junior team members you mentor - Contribution to internal knowledge, templates, and automation that raises the floor for the whole team