Title: Product Marketing Manager, Enterprise Location: New York City, NY Full-time Hybrid $120K – $150K • Offers Equity Department: Marketing Job Description: About Scrunch Scrunch, a venture-backed startup, is on a mission to bring brands to an AI-first future—where people increasingly rely on LLMs to discover, understand, and act on information that matters to them. As AI search and conversational agents replace traditional web search and browsing, Scrunch helps marketing teams rethink how their products and services are discovered and surfaced on AI platforms like ChatGPT, Claude, Gemini, and more—working with AI platforms, not against them. This shift represents the biggest change to marketing since the dawn of the internet. With $26M in backing from Mayfield Fund, Decibel, Homebrew, GTM Capital, and leading Silicon Valley founders and operators, Scrunch has scaled rapidly since commercial launch. Today, more than 500 paying brands—including Fortune 500 companies like Lenovo, category-defining brands like Skims, and breakout startups like Clerk—use the platform. About the Role We're looking for a Product Marketing Manager to own enterprise product marketing and sales enablement. You'll work directly with our growing sales team to create the materials, positioning, and training they need to win enterprise deals. This is a hands-on role where you'll spend time on customer calls, build competitive intelligence, create bespoke prospecting/customer decks, and deliver hands on training the team. While the focus of this role will initially be internal, we’ll take the learnings from the field to shape how we position our products, target personas, and run campaigns externally. Location: NYC | Hybrid | 3x/week in-office *We are not currently offering fully remote if you are based in the NYC area. What You'll Do - Create and maintain sales enablement materials: pitch decks, competitive battlecards, one-pagers, demo guides, and objection handlers. - Deliver regular training sessions to sales team on product positioning, competitive differentiation, and demos. - Consume customer facing calls to gather both qualitative and quantitative insights that inform our positioning. - Own competitive intelligence: track competitors, maintain battlecards, and provide market insights. - Define and refine enterprise positioning, messaging, and use case narratives. - Partner with content, design, and product team to own website positioning, product launches, and customer-facing content. Requirements - 5-7 years of product marketing experience in B2B SaaS or enterprise software - Ability to translate patterns into AI tasks to stay ahead in an ever-changing environment - Proven track record creating sales enablement materials that sales teams actually find useful - Experience training and presenting to sales teams - Strong understanding of enterprise buyer personas and complex buying processes - Experience with competitive intelligence and market analysis - Self-starter who can build processes from scratch and work autonomously - Comfortable in fast-paced, high-growth environments Benefits for full-time US employees: Ownership: Equity in a fast-growing, category-defining company Wellbeing: Medical, dental, vision, and life & disability insurance Family support: Paid parental leave when life's biggest moments happen Setup: Home office stipend so your workspace doesn't suck Remote support: Phone and internet reimbursement Growth: L&D budget for courses, conferences, and whatever makes you sharper Time off: Flexible PTO — take what you need, we trust you Financial wellness: 401(k) Connection: Team offsites and a crew that genuinely likes each other Scrunch is an equal opportunity employer. We welcome people of all backgrounds, experiences, perspectives, and identities. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

• Reporting into the VP & GM, Payments and Fintech you will establish Payments GTM Operations as a new function at Jobber • Identify opportunities, design programs, and run experiments to drive adoption and usage of Jobber's payments products • Mapping and rebuilding the end-to-end customer journey for payments • Experimenting with a range of actions (e.g., incentives) to drive payments adoption and usage • Defining the metrics that matter for payments GTM and holding yourself accountable to them • Building deep working relationships across GTM teams, Product, RevOps, Analytics, etc. • Using data and qualitative insights to find opportunities, size them, run experiments, and measure results • Staying close to what other vertical SaaS and embedded payments players are doing

• Acting as the HRBP to GTM leaders (Sales, CS, Marketing), deeply understanding revenue drivers, segment strategy, and regional expansion plans • Partnering with GTM leadership to translate business goals (quota attainment, pipeline growth, retention) into org design, talent, and performance strategies • Coaching frontline and second-line sales leaders on performance management, accountability, and building high-performing teams in a quota-driven environment • Supporting manager effectiveness in GTM, including inspection rigor, feedback culture, and consistent performance standards across segments (e.g., SDR, AE, CS) • Driving performance management processes (goal setting, reviews, calibration) with a focus on differentiating top vs. low performers in a revenue context • Identifying and addressing performance, retention, and engagement risks within GTM teams using data (attrition, ramp, productivity) • Advising on org structure and coverage models (territories, segments, pods) to support scale and efficiency • Partnering closely with RevOps and Finance to align headcount planning, productivity expectations, and compensation considerations • Leading talent reviews and succession planning for key GTM roles, ensuring strong bench and internal mobility • Supporting onboarding and ramp programs for new managers and leaders in GTM, with a focus on speed to productivity • Managing employee relations issues within GTM teams with sound judgment, balancing business needs, fairness, and risk • Partnering with People Ops on compensation questions, performance philosophy, and scalable programs tailored to GTM needs • Using data and insights to proactively guide decisions, not just respond to issues

• Drive business results by generating new unconventional ideas, testing hypotheses, and analyzing performance • Driving R&D by identifying, developing, and testing new marketing and product “angles” through competitor analysis, quantitative and qualitative research — directly influencing both marketing and product decisions • Building an A/B testing system together with analytics and engineering teams • Collaborating closely with marketing, creative, and product teams to continuously improve acquisition strategy • Conducting market research and constantly generating new ideas and hypotheses