Role Description Scopely is looking for a Performance Marketing Manager I to join our User Acquisition team in Canada on a remote basis! The User Acquisition team is focused on driving player growth and efficiency across various digital marketing channels. The UA team’s mobile advertising ecosystem is an always-changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth. What You Will Do: - Own Campaigns: Independently manage significant performance marketing budgets across multiple channels to maximize game growth and profitability. - Drive Innovation: Strategize, execute, and continually optimize campaigns on major platforms such as Meta, Google, TikTok, DSP Networks, SDK Networks, CTV, and more. - Creative Collaboration: Generate and test breakthrough ad creative ideas with the Marketing team to drive new user acquisition. - Global Partnerships: Identify, negotiate, and grow high-impact partnerships to fuel user acquisition efforts globally. - Data-Driven Strategy: Design and execute A/B and multivariate testing, presenting actionable insights to key teams. - Cross-Functional Growth: Partner with product, ads, data, and creative teams to drive growth across Scopely’s extensive game portfolio. - Proactive Issue Management: Identify potential risks based on current methodologies and contribute to strategic adjustments as needed. Qualifications - Education: BA/BS in Economics, Mathematics, Marketing, Communications, Finance, Business Administration, or a related field. - Experience: 1-3 years in media buying, user acquisition, or performance marketing. - Analytical Mindset: Strong skills in data analysis, with a focus on funnel metrics, retention rates, and LTV predictions. - Problem-Solving: Ability to think creatively and apply analytical rigor to validate or challenge assumptions. - Technical Skills: Proficiency with Excel; knowledge of data architecture and tech stacks is a plus. - Self-Motivation: Ability to work independently, manage follow-up, and continuously improve based on feedback. Requirements - For candidates in British Columbia, the annual salary range is $55,000 - $80,000 CAD, plus equity, bonus and benefits including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time-off. - Base pay offered may vary depending on job-related knowledge, skills, and experience. Benefits - Healthcare benefits - Retirement benefits - Pet insurance - Paid holidays - Paid Scopely free days - Unlimited paid time-off Company Description Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO.” Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies," Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.

• Manage paid search campaigns while delivering ongoing organic optimisation across a portfolio of UK-based clients • Conduct structured keyword research and campaign planning • Write and test ad copy to improve CTR and conversion performance • Monitor Quality Score, CPA, ROAS and overall campaign efficiency • Deliver ongoing on-page SEO improvements across multiple websites • Conduct keyword research, intent mapping and content optimisation • Monitor rankings, traffic and engagement metrics • Provide clear, actionable insights to internal stakeholders

• You'll focus on creating and refining high-impact marketing copy across campaigns. • Write and refine copy for landing pages, paid ads, email, and campaign assets • Develop clear, compelling messaging aligned with campaign strategy • Contribute to campaign concepting and messaging frameworks • Ensure consistency in brand voice, tone, and quality across deliverables • Collaborate with designers, strategists, and creative teams • Present and explain the rationale behind your copy and messaging decisions • Incorporate feedback while maintaining creative integrity • Edit and support work from junior or freelance copywriters • Stay up to date with marketing trends, formats, and creative approaches

• Provide strategic leadership and oversight of all search engine marketing (SEM, paid social, and programmatic) initiatives • Collaborate with innovative & transformative clients, senior management, and cross-functional teams to develop and execute paid media strategies • Manage a team of Media Strategists, optimize campaigns, and stay ahead of industry trends • Develop and communicate the overall paid media strategy, including goals and objectives internally and externally • Collaborate with clients or senior management to align paid media efforts with broader marketing and business objectives • Stay updated on industry trends, algorithm changes, and emerging technologies • Lead and mentor a team of Media Strategists & Sr Strategists, including setting clear performance objectives and providing guidance • Oversee campaign planning, execution, and optimization efforts • Ensure team members are well-equipped to deliver exceptional results • Monitor and analyze campaign performance using analytics tools and performance dashboards