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Digital Campaign Manager
Location
Germany
Posted
35 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Digital Campaign Manager
advanced store GmbH
Role Description Du verantwortest die operative und strategische Umsetzung programmatischer Kampagnen – mit dem Ziel, Performance messbar zu steigern und Prozesse effizienter zu machen. Leidenschaft, Eigeninitiative und Lernbereitschaft sind uns wichtiger als langjährige Erfahrung. Erste Kenntnisse oder Berührungspunkte im Online Marketing sind wünschenswert – alles Weitere lernst du bei uns. Aufgaben - Planung, Setup und Optimierung von programmatischen Kampagnen (Display, Native, Retargeting) - Steuerung und Monitoring von Kampagnen in DSPs & Adservern - Analyse von Performance-Daten und Ableitung konkreter Optimierungsmaßnahmen - Technische Qualitätssicherung (Tracking, Creatives, Auslieferung) - Enge Zusammenarbeit mit Sales & Account Management als technische Schnittstelle - Identifikation von Automatisierungs- und Skalierungspotenzialen - Testing neuer Formate, Targeting-Ansätze und Plattformen Qualifications - Analytisches Mindset & datengetriebete Arbeitsweise - Fähigkeit, Performance-Daten aus DSPs und Adservern kritisch zu analysieren, Muster zu erkennen und daraus konkrete Optimierungsmaßnahmen abzuleiten. Entscheidungen basieren konsequent auf relevanten KPIs und Metriken. - Strukturierte und eigenverantwortliche Arbeitsweise - Hohe Organisationsfähigkeit zur selbstständigen Steuerung komplexer Kampagnen-Setups, Monitoring-Prozesse und technischer Qualitätssicherung. Übernahme von Verantwortung für einen reibungslosen Kampagnenablauf. - Kommunikationsstärke im Stakeholder-Management - Klare und zielgruppengerechte Kommunikation an den Schnittstellen zu Sales und Account Management sowie die Fähigkeit, technische Themen und Daten-Insights verständlich zu vermitteln. - Technisches Verständnis & AdTech-Affinität - Interesse an AdTech-Technologien wie Tracking-Tags, Pixels und Feed-Anbindungen sowie Bereitschaft, sich schnell in Programmatic Advertising, Smart Advertising und Affiliate Marketing einzuarbeiten. - Interesse an Automatisierung & KI - Verständnis für Automatisierungs-Tools und KI-gestützte Optimierung im Programmatic Advertising sowie Gespür für Skalierungs- und Effizienzpotenziale. - Hohe Detailorientierung und Genauigkeit - Sorgfältige und fehlerfreie Arbeitsweise, insbesondere bei Tracking-Implementierungen und komplexen Kampagnen-Setups. - Fließende Deutsch- und sehr gute Englischkenntnisse - Sehr gute Sprachkenntnisse in Deutsch und Englisch für die Kommunikation mit internen Stakeholdern sowie die Arbeit mit internationalen Tools und technischer Dokumentation. Benefits - Hoher Gestaltungsspielraum & echte Ownership über Kampagnen - Moderne AdTech-Infrastruktur & Fokus auf Automatisierung - Flexible Arbeitszeiten & 100% Remote-Option - Gewinnbeteiligung pro Quartal - 26 Urlaubstage + jährlich 1 Tag mehr (bis 30 Tage) - Jährliche automatische Gehaltsanpassung von 100€ - 3 Selbstkranktage im Jahr - Elternentlastung durch firmeneigene Kind Krank Tage - Individuelle Weiterentwicklung & Learning Budget - Regelmäßige Team-Events & starke Teamkultur
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