• Identify key major account opportunities within the Kitchen & Bath Dealer segment, driving substantial sales growth in the region • Schedule and hold face-to-face as well as virtual meetings with new and existing customers, learning about their business and how Richelieu product solutions can enhance their results • Maintain accountability for the growth of your provided territory, both through new customer acquisition as well as the development of existing relationships • Identify and analyze past buying patterns of current accounts, and brainstorm ways to become their stronger, more inclusive supplier • Provide a state-of-the-art customer service experience, positioning yourself as their desired one-stop-shop • Educate yourself on, and continuously stay up to date with, Richelieu’s product offerings as well as ever-changing market conditions and competitive analysis • Hold responsibility for system information and reporting in CRM application

• focus on driving growth within a defined portfolio of existing customers • collaborate with Account Management, Product, and Leadership teams to identify whitespace, craft solutions, and lead strategic opportunities to close • work in a team-selling environment • lead the expansion pipeline, identifying, qualifying, and closing cross-sell and upsell opportunities • operate in a team-based selling model, collaborating across departments to design and deliver tailored, scalable solutions • engage a broad range of customer stakeholders from operational leaders to C-suite executives • conduct compelling product demos and solution walkthroughs • create and deliver polished PowerPoint presentations and proposals that clearly articulate ROI, business impact, and strategic alignment • manage opportunities from discovery through negotiation and close with discipline, precision, and collaboration • leverage CRM and AI-powered tools to prioritize engagement and drive efficiency • maintain accurate forecasting and pipeline visibility

• Develop and execute sales strategies to expand our footprint in the automotive industry region in Germany. • Identify and engage prospective clients within targeted sectors, including automotive manufacturing, AI manufacturing, robotics, and medical device industries. • Build and maintain strong long-term customer relationships. • Conduct product presentations, demos, and technical discussions (with support from internal teams). • Gather and report market intelligence, competitor activities, and customer insights to HQ. • Coordinate with HQ regarding pricing, proposals, product updates, and key account management. • Attend sales meetings, industry events, client visits, and the one-week onboarding training in Taiwan. • Achieve assigned sales targets and contribute to the overall growth strategy.

• Build and manage a pipeline of milling prospects, with a focus on Tier 2 feed-mill groups (2–5 mill operations) • Conduct on-site visits (50%–75% travel) to engage mill managers, operations leaders, and procurement teams • Generate qualified meetings for team-selling with VP Milling and other senior leaders • Identify operational gaps and consultatively position HD solutions around supply-chain visibility, forecasting accuracy, and outage prevention • Collaborate closely with Customer Success, Product, and Operations to support smooth pilot deployment • Maintain CRM discipline with accurate reporting, forecasting, and activity tracking • Represent BinSentry at regional industry events, trade meetings, and mill-group conferences.