• Own the global SEO strategy, with deep market ownership for DACH. • Build and run the full SEO roadmap, prioritised by revenue impact, delivery speed, and risk. • Set direction across content, technical, and off-page SEO initiatives across markets. • Align SEO work tightly to business goals (revenue, volume, and quality). • Translate SEO into business-first narratives for leadership and non-SEO teams; build visibility so SEO isn’t a “black box.” • Run structured communication loops (weekly/monthly/quarterly), including proactive updates, risk assessments, and postmortems. • Lead and mentor the SEO team (DACH + English), setting standards for ownership, communication, and senior behaviour. • Build scalable SEO processes for research, briefing, execution, QA, and publication; drive continuous improvement via experimentation and retrospectives. • Own reporting frameworks and KPIs (organic sessions, CTR, rankings, revenue attribution) and maintain clear, consumable SEO documentation. • Lead SEO for new portal launches from zero: SEO-first structure, topical authority + internal linking strategy, early content velocity, and milestone plans (0–6–12–24 months) to commercial viability.

• Own Learntastic’s SEO strategy for the US market • Drive organic growth across: Course pages, Category & hub pages, Blogs, guides, and evergreen resources • Lead on-page, technical, and off-page SEO initiatives • Optimize content for AI-driven and answer-based search • Work closely with content teams to create clear, authoritative, citation-worthy content • Own backlink strategy focused on quality, relevance, and authority • Manage external SEO agencies, backlink vendors, and content partners • Track performance using GSC, GA, Ahrefs/SEMrush, and related tools

• Monitor SEO data to ensure marketing success for our clients • Execute on the agency’s established SEO strategies • Proactively develop, adapt, and refine SEO strategies to meet diverse client needs. • Direct a team of project managers and analysts on the execution of the SEO strategy you’ve developed • Work with analysts to create high-quality and actionable deliverables that clients will love • Stay up-to-date on marketing trends, Google algorithm updates, and SEO best practices. • Leverage tools like Google Analytics, Search Console, Ahrefs, SEMrush, and more to uncover opportunities and drive results. • Maintain strong client relationships by addressing client concerns regarding the strategy, execution, and results of our marketing campaigns

• Research competing articles • Develop outlines using ChatGPT • Generate articles with ChatGPT and edit for structure, SEO-friendliness, and clarity • Ensure skimmable formatting and expert jargon explanation • Add citations from reputable sources