• Develop and execute go-to-market plans tailored to public school entities, private schools and universities, legislation-driven educational programs. • Engage and influence policymakers, regulators, state legislators, and education administrators to drive initiatives aligned with Efekta's mission. • Influence or respond to public policy and regulatory changes, often collaborating with lobbyists or Efekta's internal teams. • Manage full sales cycles: prospecting, proposal design (RFP/RFQ), negotiation, and closure. • Oversee KPIs such as new partnerships secured, revenue growth, sales funnel velocity, and policy impact.

• Responsible for building the PCS Software client base and procuring new business logos by contacting new prospects through cold calling and on-site customer visits. • Closing multi-year licensing agreements. • Strong product knowledge, excellent written and verbal communication skills, critical thinking and problem-solving skills. • Follow-up with current lead opportunities and contact new prospects via outbound calling. • Coordinate with the Platform Engineers to schedule demonstrations that highlight specific elements of the PCS platform. • Deliver amazing customer service to potential clients as an ambassador and face of the company. • Document daily sales activity and communicate information regarding prospects and opportunities via Salesforce.com.

• Capture current and future revenue by developing new business opportunities while growing/maintaining existing business • Identify and track business opportunities using various external databases • Review and analyze customer request for information, solicitations and request for proposal • Lead the capture team in the development of customer proposals • Conduct research to identify new markets and customer needs • Promote capabilities and product portfolio during customer engagements • Perform contract review and initiate post award requests to the customer • Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs

• Identify and participate in strategic sales pursuits for assigned clients to meet and exceed annual quota • Forecast accurately and close business on time • Conduct initial evaluation of prospective clients; identify and prioritize client’s business needs and suggest appropriate solutions to match those needs • Understand and position new and existing solutions for growth within our current client base • Actively participate in demand generation campaigns to create pipeline • Generate, manage and grow new business by prospecting for new clients in person and via the telephone and cultivating regular direct contact with all perspective new clients • Work with technical and marketing support staff to qualify and complete RFPs